Buyout Firm Tide Rock Holdings Captures Leads in Under 48 Hours With ZoomInfo
The unlevered buyout firm put sales and marketing on one dataset at a newly acquired manufacturer, replacing months of lead generation with high-quality leads in under 48 hours.
ZoomInfo (NASDAQ:GTM), the all-in-one AI GTM platform, has reported that Tide Rock Holdings, an unlevered buyout firm that acquires cash-flow-positive B2B companies, used ZoomInfo to align sales and marketing at Interconnect Solutions Company (ISC). ISC now captures high-quality leads in under 48 hours of launching a campaign, down from the months it once took to generate value from marketing, according to the company.
Tide Rock buys economically resilient B2B companies in manufacturing, distribution, and servic
