1,000+ senior leaders to convene in London to master the convergence of SEO and AI Search - securing a distinct advantage in a rapidly changing landscape

Semrush Holdings, Inc. (NYSE:SEMR), the leading online visibility management platform, today announced the launch of Spotlight 2026, its flagship marketing conference taking place in London on October 13. The event is designed to equip marketers with the strategies required to compete and win brand visibility in the AI search era.

As the interconnections between SEO and AI Search become increasingly clear, leaders who want to remain seen must embrace a modernized, comprehensive brand visibility strategy. Semrush is leading the market and the conversation on how brands can win visibility, and Spotlight 2026 will be centered around this primary theme. The 2026 forum will gather more than 1,000 senior leaders – including CMOs, heads of brand, SEO executives, and growth teams – to move beyond theory and create the new blueprints and models for brand visibility.

"In a world where LLMs and AI agents are changing every facet of brand discovery, staying static is not an option," said Andrew Warden, Chief Marketing Officer at Semrush. "Spotlight 2026 is designed to provide a practical roadmap to adapt and to own brand visibility. We're bringing together the world's leading operators to challenge assumptions and walk away with the plans required to outperform their competitors."

A Strategic Blueprint to Win in Digital Visibility

Spotlight 2026 will uncover the rapid, digital marketing industry shifts plaguing some of the most talented marketers today, plus offer high-impact strategies. The event will feature a mix of main stage keynotes, focused breakout sessions, and curated discussions, prioritizing:

The SEO + AI Search Opportunity: Capturing market share through a comprehensive approach involving traditional search and AI-driven discovery strategies.
Total Digital Brand Visibility: Ensuring brand share of voice dominance across a fragmented ecosystem of platforms and LLMs.
Executive-Level Performance: Maintaining marketing effectiveness during periods of radical technological change.
Peer-to-Peer Exchange: Curated networking for leaders navigating parallel competitive pressures.

The AI Visibility Bootcamp: From Insight to Advantage

For those looking to add practical experience while in town, Semrush will run an AI Visibility Bootcamp alongside the event. This hands-on track offers marketers training on maximizing brand presence across traditional and AI-driven discovery platforms, with a focus on real workflows, tools, and use cases that can be applied immediately.

Building on Proven Momentum

Spotlight 2026 follows a record-breaking 2025 event. Additional details, including speakers, agenda highlights, and ticket availability will be shared in the coming months.

To learn more or register interest for Spotlight 2026, visit the Spotlight website.

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage and measure campaigns across various marketing channels. Semrush is headquartered in Boston, and has offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan.

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Semrush Sets New Standard for Digital Brand Visibility with Spotlight 2026 Conference