SC 13G

Name of Reporting Person

  Ameriprise Financial, Inc.

  S.S. or I.R.S. Identification No. of Above Person

  IRS No. 13-3180631

Check the Appropriate Box if a Member of a Group

(a) ☐ (b) ☒*

SEC Use Only

Citizenship or Place of Organization

Delaware

SC 13G 1 d297433dsc13g.htm SC 13G SC 13G

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G

Under the Securities and Exchange Act of 1934

The Trade Desk, Inc

(Name of Issuer)

Class A Common Stock

(Title of Class of Securities)

88339J105

(CUSIP Number)

December 31, 2021

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

This Schedule is filed pursuant to Rule 13d-1(b)

The information required in the remainder of this cover page (except any items to which the form provides a cross-reference) shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act.

CUSIP NO. 88339J105

*	This filing describes the reporting person’s relationship with other persons, but the reporting person does not affirm the existence of a group.

CUSIP NO. 88339J105

*	This filing describes the reporting person’s relationship with other persons, but the reporting person does not affirm the existence of a group.


1(a)	Name of Issuer:	The Trade Desk, Inc

1(b)	Address of Issuer’s Principal Executive Offices:	42 N. Chestnut Street Ventura, CA 93001

2(a)	Name of Person Filing:	(a) Ameriprise Financial, Inc. (“AFI”)
		(b) Columbia Management Investment Advisers, LLC (“CMIA”)

2(b)	Address of Principal Business Office:	(a) Ameriprise Financial, Inc.
		145 Ameriprise Financial Center
		Minneapolis, MN 55474
		(b) 290 Congress Street
		Boston, MA 02210

2(c)	Citizenship:	(a) Delaware
		(b) Minnesota

2(d)	Title of Class of Securities:	Class A Common Stock

2(e)	Cusip Number:	88339J105

3	Information if statement is filed pursuant to Rules 13d-1(b) or 13d-2(b):

(a) Ameriprise Financial, Inc.

A parent holding company in accordance with Rule 13d-1(b)(1)(ii)(G). (Note: See Item 7)

(b) Columbia Management Investment Advisers, LLC

An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E).

4	Incorporated by reference to Items (5)-(9) and (11) of the cover page pertaining to each reporting person.

AFI, as the parent company of CMIA, may be deemed to beneficially own the shares reported herein by CMIA. Accordingly, the shares reported herein by AFI include those shares separately reported herein by CMIA.

Each of AFI and CMIA disclaims beneficial ownership of any shares reported on this Schedule.

5	Ownership of 5% or Less of a Class: Not Applicable

6	Ownership of more than 5% on Behalf of Another Person: Not Applicable

7	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company:

AFI: See Exhibit I

8	Identification and Classification of Members of the Group:

Not Applicable

9	Notice of Dissolution of Group:

Not Applicable

10	Certification:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired in the ordinary course of business and were not acquired for the purpose of and do not have the effect of changing or influencing the control of the issuer of such securities and were not acquired in connection with or as a participant in any transaction having such purposes or effect.

Signature

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 14, 2022


Ameriprise Financial, Inc.

By:		/s/ Michael G. Clarke
Name:		Michael G. Clarke
Title:		Vice President, Co-Head of Global Operations

Columbia Management Investment Advisers, LLC

By:		/s/ Michael G. Clarke
Name:		Michael G. Clarke
Title:		Senior Vice President, Head of Global Operations

Contact Information
Mark D. Braley Vice President Head of Reporting and Data Management \| Global Operations and Investor Services Telephone: (617) 747-0663

Exhibit Index


Exhibit I		Identification and Classification of the Subsidiary which Acquired the Security Being Reported on by the Parent Holding Company.

Exhibit II		Joint Filing Agreement

SEC Form SC 13G filed by The Trade Desk Inc.