SC 13G 1 root13ga24.txt SCHEDULE 13G UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No.)* ROOT, INC. -------------------------------------------------------------------------------- (Name of Issuer) Common Stock, par value $0.0001 per share -------------------------------------------------------------------------------- (Title of Class of Securities) 77664L207 -------------------------------------------------------------------------------- (CUSIP Number) December 31, 2023 -------------------------------------------------------------------------------- (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: |X| Rule 13d-1(b) |_| Rule 13d-1(c) |_| Rule 13d-1(d) * The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page. The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). -------------------------------------------------------------------------------- CUSIP No. 77664L207 13G Page 2 of 7 Pages -------------------------------------------------------------------------------- 1. Names of Reporting Persons. J. Carlo Cannell -------------------------------------------------------------------------------- 2. Check the Appropriate Box If a Member of a Group (See Instructions) (a) |_| (b) |_| -------------------------------------------------------------------------------- 3. SEC Use Only -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization USA -------------------------------------------------------------------------------- 5. SOLE VOTING POWER 0 ------------------------------------------------------------- 6. SHARED VOTING POWER NUMBER OF SHARES 717,043 BENEFICIALLY ------------------------------------------------------------ OWNED BY EACH 7. SOLE DISPOSITIVE POWER REPORTING PERSON WITH 0 ------------------------------------------------------------- 8. SHARED DISPOSITIVE POWER 717,043 -------------------------------------------------------------------------------- 9. Aggregate Amount Beneficially Owned by Each Reporting Person 717,043 -------------------------------------------------------------------------------- 10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) |_| -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) 7.47% -------------------------------------------------------------------------------- 12. Type of Reporting Person (See Instructions) IN, HC -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- CUSIP No. 77664L207 13G Page 3 of 7 Pages -------------------------------------------------------------------------------- 1. Names of Reporting Persons. I.R.S. Identification Nos. of above persons (entities only) Cannell Capital LLC 94-3366999 -------------------------------------------------------------------------------- 2. Check the Appropriate Box If a Member of a Group (See Instructions) (a) |_| (b) |_| -------------------------------------------------------------------------------- 3. SEC Use Only -------------------------------------------------------------------------------- 4. Citizenship or Place of Organization Wyoming, USA -------------------------------------------------------------------------------- 5. SOLE VOTING POWER 0 ------------------------------------------------------------- 6. SHARED VOTING POWER NUMBER OF SHARES 717,043 BENEFICIALLY ------------------------------------------------------------ OWNED BY EACH 7. SOLE DISPOSITIVE POWER REPORTING PERSON WITH 0 ------------------------------------------------------------- 8. SHARED DISPOSITIVE POWER 717,043 -------------------------------------------------------------------------------- 9. Aggregate Amount Beneficially Owned by Each Reporting Person 717,043 -------------------------------------------------------------------------------- 10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) |_| -------------------------------------------------------------------------------- 11. Percent of Class Represented by Amount in Row (9) 7.47% -------------------------------------------------------------------------------- 12. Type of Reporting Person (See Instructions) IA -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- CUSIP No. 77664L207 13G Page 4 of 7 Pages Item 1. (a) Name of Issuer: ROOT, INC. (b) Address of Issuer's Principal Executive Offices: 80 E. Rich Street, Suite 500, Columbus, OH 43215 Item 2. (a) Name of Person Filing: Cannell Capital LLC (b) Address of the Principal Office or, if none, residence: 245 Meriwether Circle, Alta, WY 83414 (c) Citizenship: Wyoming, USA (d) Title of Class of Securities: Common Stock (e) CUSIP Number: 77664L207 Item 3. If this statement is filed pursuant to SS.240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a: (a) |_| Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o). (b) |_| Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c). (c) |_| Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c). (d) |_| Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C 80a-8). (e) |X| An investment adviser in accordance with S.240.13d-1(b)(1)(ii)(E); (f) |_| An employee benefit plan or endowment fund in accordance with S.240.13d-1(b)(1)(ii)(F); (g) |_| A parent holding company or control person in accordance with S. 240.13d-1(b)(1)(ii)(G); (h) |_| A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813); (i) |_| A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3); (j) |_| Group, in accordance with S.240.13d-1(b)(1)(ii)(J). -------------------------------------------------------------------------------- CUSIP No. 77664L207 13G Page 5 of 7 Pages Item 4. Ownership Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1. (a) Amount beneficially owned: 717,043 (b) Percent of class: 7.47% (c) Number of shares as to which the person has: (i) Sole power to vote or to direct the vote: 0 (ii) Shared power to vote or to direct the vote: 717,043 (iii) Sole power to dispose or to direct the disposition of: 0 (iv) Shared power to dispose or to direct the disposition of: 717,043 Item 5. Ownership of Five Percent or Less of a Class. Not Applicable. Item 6. Ownership of More than Five Percent on Behalf of Another Person. Not Applicable. Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person. Not Applicable. Item 8. Identification and Classification of Members of the Group Not Applicable. Item 9. Notice of Dissolution of Group Not Applicable. Item 10. Certifications Not Applicable. -------------------------------------------------------------------------------- CUSIP No. 77664L207 13G Page 6 of 7 Pages By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. 02/13/2024 ------------------------------------------- Date By: /s/ J. Carlo Cannell ------------------------------------------- Name: J. Carlo Cannell Cannell Capital LLC By: /s/ J. Carlo Cannell ------------------------------------------- Name: J. Carlo Cannell Title: Managing Member -------------------------------------------------------------------------------- CUSIP No. 77664L207 13G Page 7 of 7 Pages Exhibit A Agreement Regarding the Joint Filing of Schedule 13G The undersigned hereby agree as follows: 1) Each of them is individually eligible to use the Schedule 13G to which this Exhibit is attached, and such Schedule 13G is filed on behalf of each of them; 2) Each of them is responsible for the timely filing of such Schedule 13G and any amendments thereto, and for the completeness and accuracy of the information concerning such person contained therein; but none of them is responsible for the completeness or accuracy of the information concerning the other persons making the filing, unless such person knows or has reason to believe that such information is inaccurate. By: /s/ J. Carlo Cannell ------------------------------------------- Name: J. Carlo Cannell Cannell Capital LLC By: /s/ J. Carlo Cannell ------------------------------------------- Name: J. Carlo Cannell Title: Managing Member