DEF 14A

Proposal

Board’s Voting
Recommendation

Page
Reference

1. Election of Directors

FOR (each nominee)

2. Advisory Resolution to Approve KDP’s Executive Compensation

3. Ratification of Deloitte & Touche LLP’s Appointment as the Company’s Independent Auditor for 2021

DEF 14A 1 d18087ddef14a.htm DEF 14A DEF 14A

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No. )

Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐

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☐		Soliciting Material Pursuant to §240.14a-12

Keurig Dr Pepper Inc.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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LOGO

April 30, 2021

Dear Fellow Stockholder,

When I wrote to you this time last year, we were in the early days of the COVID-19 pandemic in North America, navigating KDP through tremendous uncertainty. We moved quickly to refocus our Company mission under the banner of ONE KDP and prioritized the health and safety of our nearly 27,000 employees—particularly our frontline workers in manufacturing and warehousing locations or in the retail trade. We instituted robust safety protocols across the organization and provided frontline employees with increased pay and incentives to recognize their critical role as essential workers during the crisis. We successfully leveraged our broad portfolio and unmatched distribution network to drive performance in segments of our business that had the potential to perform well in an at-home environment, in order to offset the segments that were structurally challenged by the pandemic.

I am pleased to report that these efforts, combined with the outstanding execution of our team members, enabled us to outperform in the market, delivering market share growth and strong financial performance for the year.

Despite the challenges faced in 2020, we also accelerated our Environmental, Social and Governance initiatives. Select highlights include:

◾

We converted 100% of the K-Cup pods we manufacture to be recyclable and we initiated the transition of all CORE bottles and 16-ounce Snapple bottles to 100% recycled PET plastic. Further, we were a founding sponsor and the largest funding member of The Recycling Partnership’s Polypropylene Coalition.

◾

We increased our focus on Diversity & Inclusion as a strategic priority for the Company, affirming our internal and external commitment to equality and initiating actions within the organization to support an inclusive culture and a diverse workforce.

◾

Because we are no longer a controlled company, we evolved the composition of our Board of Directors toward new levels of independence and diversity, including the addition of four new female directors, each of whom brings us fresh perspectives and vast expertise.

There is still work to be done on all of these fronts, but I am very pleased with the progress we made in 2020 and look forward to sharing additional details on all of our ESG efforts when we publish our annual Corporate Responsibility Report later this year.

We are pleased to invite you to attend our annual meeting of stockholders, which will take place online on June 18, 2021, at 11:00 a.m., Eastern Time. You may attend, vote, and submit questions during the meeting via the Internet at www.virtualshareholdermeeting.com/KDP2021. Details regarding how to attend the meeting online and the business to be conducted at the annual meeting are more fully described in the accompanying Notice of Annual Meeting of Stockholders and Proxy Statement.

LOGO

Your vote is very important, regardless of the number of shares you own. Whether or not you plan to attend the virtual annual meeting, we hope you will vote as soon as possible.

On behalf of our Board of Directors, thank you for your ongoing support of Keurig Dr Pepper.

Sincerely,

LOGO

Robert J. Gamgort

Chairman and Chief Executive Officer

LOGO

NOTICE OF 2021 ANNUAL MEETING OF STOCKHOLDERS




Date and Time Friday, June 18, 2021 11:00 a.m. ET	Location Virtual Annual Meeting www.virtualshareholdermeeting.com/KDP2021	Record Date April 19, 2021

Notice is hereby given that the virtual annual meeting of stockholders (the “Annual Meeting”) of Keurig Dr Pepper Inc., a Delaware corporation (“KDP”), will be held on June 18, 2021, at 11:00 a.m. ET. You can attend the Annual Meeting online, vote your shares electronically and submit questions online during the meeting by visiting www.virtualshareholdermeeting.com/KDP2021 and entering the control number provided on your proxy card, voting instruction form or Notice of Internet Availability of Proxy Materials.

Items Of Business:



1.		To elect 14 directors to hold office for a one-year term and until their respective successors shall have been duly elected and qualified;

2.		To approve an advisory resolution regarding KDP’s executive compensation;

3.		To ratify the appointment of Deloitte & Touche LLP as KDP’s independent registered public accounting firm for fiscal year 2021; and

4.		To transact such other business as may properly come before the Annual Meeting or any adjournment thereof.

Who May Vote: Stockholders of KDP common stock at the close of business on April 19, 2021. A list of stockholders will be accessible prior to the Annual Meeting upon request from the Corporate Secretary and during the Annual Meeting by visiting the meeting website referenced above.

Distribution Date: A Notice of Internet Availability of Proxy Materials or the Proxy Statement is first being sent to stockholders on or about April 30, 2021.

How You May Vote: (i) VIA THE INTERNET, (ii) BY TELEPHONE, or (iii) BY MAIL

If your shares are held in the name of a bank, broker or other nominee, follow the instructions you receive from your bank, broker or other nominee on how to vote your shares.

Your vote is very important. To ensure your representation at the Annual Meeting, please complete and return the enclosed proxy card or submit your vote through the Internet or by telephone. Whether or not you plan to attend the meeting, we urge you to vote.

LOGO

James L. Baldwin

Corporate Secretary

WHETHER OR NOT YOU PLAN TO VIRTUALLY ATTEND THE ANNUAL MEETING, YOU MAY VOTE AND SUBMIT YOUR PROXY ELECTRONICALLY, BY TELEPHONE OR BY REQUESTING A PRINTED COPY OF THE PROXY MATERIALS AND COMPLETING AND RETURNING BY MAIL THE PROXY CARD YOU WILL RECEIVE IN RESPONSE TO YOUR REQUEST.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE ANNUAL MEETING TO BE HELD ON JUNE 18, 2021:

The Company’s Proxy Statement for the Annual Meeting and the Annual Report on Form 10-K for the year ended December 31, 2020 are available at www.proxyvote.com by entering the control number provided on your proxy card, voting instruction form or Notice of Internet Availability of Proxy Materials.

TABLE OF CONTENTS


PROXY SUMMARY			1

PROPOSAL 1 – ELECTION OF DIRECTORS			6

Director Nomination Process			6

Board Composition, Qualifications and Diversity			6

Director Independence			7

Director Nominees			8

CORPORATE GOVERNANCE PRACTICES			13

Board Leadership Structure			13

Board Meetings			13

Committees			14

The Board’s Oversight Responsibilities			14

Board and Committee Evaluations			15

Code of Conduct			15

Certain Relationships and Related Party Transactions			16

Delinquent Section 16(a) Reports			16

Where to Find More Information			16

Stockholder Outreach and Communications with the Board			17

Director Compensation			17

EXECUTIVE OFFICERS			20

PROPOSAL 2 – ADVISORY RESOLUTION TO APPROVE EXECUTIVE COMPENSATION			22

COMPENSATION DISCUSSION AND ANALYSIS			23

Overview			23

Roles and Responsibilities with Regard to Compensation			26

Peer Group, Market Data and Benchmarking			26

2020 Compensation Decisions			27

Other Matters			31

Report of the Remuneration and Nomination Committee			31

Executive Compensation Tables			32

CEO Pay Ratio			41

Securities Authorized for Issuance Under Equity Compensation Plans			41

PROPOSAL 3 – RATIFICATION OF THE APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM			42

Independent Registered Public Accounting Firm’s Fees			42

Report of the Audit Committee			43

OWNERSHIP OF OUR EQUITY SECURITIES			44

OTHER MATTERS			46

APPENDIX A – NON-GAAP FINANCIAL MEASURES			A-1



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	i

Proxy Summary

PROXY SUMMARY

This summary highlights certain information regarding KDP’s evolution, performance, corporate governance, and compensation practices. Stockholders are encouraged to read the entire Proxy Statement and 2020 Annual Report carefully before voting.

2021 Annual Meeting Information




Date and Time Friday, June 18, 2021 11:00 a.m. ET	Location Virtual Annual Meeting www.virtualshareholdermeeting.com/KDP2021	Record Date April 19, 2021

Meeting Agenda and Voting Recommendations

Keurig Dr Pepper – A Modern Beverage Company

Keurig Dr Pepper Inc. (“KDP,” “we,” “us,” “our” or the “Company”) is a leading beverage company in North America across both hot and cold formats, holding leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers as well as the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig^®, Dr Pepper^®, Green Mountain Coffee Roasters^®, Canada Dry^®, Snapple^®, Bai^®, Mott’s^®, CORE^® and The Original Donut Shop^®.

LOGO

*	Source: Information Resources, Inc. Multi-Outlet + Convenience Retail Dollar Sales Scanner Data, 52 Weeks Ending 12-27-2020.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	1

Proxy Summary

Formed less than three years ago as a new challenger in the beverage industry, KDP has emerged as a Modern Beverage Company with its portfolio of iconic and new brands, distributed through a diversified route-to-market network and advanced by a leading approach to data and technology.

LOGO

2020-2021 Company Highlights

Outstanding Execution and Strong Financial Performance

LOGO



2	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Proxy Summary

Evolution in KDP Ownership and Governance

At the time of the July 2018 transaction that created KDP through the combination of business operations (the “Merger”) of Keurig Green Mountain, Inc. (“KGM”) and Dr Pepper Snapple Group, Inc. (“DPS”), approximately 73% of KDP’s common stock was held by affiliates of JAB Holdings B.V. (“JAB”) and approximately 14% was held by Mondelēz International, Inc. (“Mondelēz”) and its affiliates. KDP therefore qualified as a “controlled company” under the rules of the New York Stock Exchange (the “NYSE”), and relied on exemptions from certain corporate governance standards otherwise required by the NYSE, including the requirements that a majority of the board of directors consist of independent directors and its compensation and nominating committees consist entirely of independent directors. As of KDP’s 2020 Annual Meeting of Stockholders, the Board was comprised of 12 directors, four of whom were deemed independent.

Throughout 2020, various stock sale, distribution and conversion transactions involving affiliates of JAB and Mondelēz resulted in a significant increase in our public float to the point that KDP no longer qualified as a controlled company and we began a transition to full compliance with stock exchange governance standards. As part of this transition, the Board reevaluated its needs as a more widely-held public company, including skills, diversity and independence considerations, and began to recruit new directors to join the Board. Since the 2020 Annual Meeting, two directors have resigned from the Board and four new directors have been added, while another new director is being nominated for election at the 2021 Annual Meeting. The makeup of the Board is currently well-balanced among independent and affiliated directors that collectively bring their diverse talents and the perspectives of our stockholders directly into our boardroom.

As our Board’s composition has evolved, so too have our corporate governance practices. The following timeline summarizes some of the key actions and milestones that occurred over the past year and provide further context regarding the Board’s commitment to strong governance and corporate responsibility practices and its active oversight of KDP’s Modern Beverage Company strategy.

Q3 2020

LOGO

◾ KDP ceases to be a controlled company, as JAB’s total beneficial ownership decreases below 50% of total outstanding common stock

◾ Fabien Simon, a director affiliated with JAB, resigns from the Board

◾ KDP transfers its stock exchange listing from NYSE to the Nasdaq Stock Market (“Nasdaq”), the home of some of the world’s fastest growing and most innovative companies

Q4 2020

LOGO

◾ Board takes action to reorganize and realign KDP’s executive leadership team, including broadened operating roles for the four Named Executive Officers that report to KDP’s CEO

◾ Board adopts amended Corporate Governance Principles and Committee Charters to add a number of enhancements, including limiting the number of public company boards on which a director may serve and establishing non-employee director stock ownership requirements

◾ Justine Tan, a partner at JAB, is appointed to the Board following the resignation of Anna-Lena Kamenetzky

Q1 2021

LOGO

◾ Two new independent directors, Juliette Hickman and Debra Sandler, are appointed to the Board, which is now comprised of a majority of independent directors

◾ Board establishes the position of Lead Independent Director and appoints Paul S. Michaels to serve in the role, with a robust set of duties defined in the Corporate Governance Principles

Q2 2021

LOGO

◾ Committee membership is reassessed and refreshed, resulting in the Board’s two standing committees now being comprised solely of independent directors

◾ Lubomira Rochet, a partner joining JAB, is appointed to the Board



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	3

Proxy Summary

2021 Director Nominees

8 of 14

nominees are

independent

6 of 14

nominees are

women

3 of 14

nominees are

ethnically or racially diverse

different

nationalities

3.5 years

average

tenure


Name	Principal Occupation	Years of Service	Independent	No. of Current Public Company Boards (including KDP)	Committees & Roles
Robert Gamgort	Chairman and Chief Executive Officer of KDP	3		1
Olivier Goudet	Managing Partner and Chief Executive Officer of JAB	3		3
Peter Harf	Managing Partner and Chairman of JAB	3		3
Juliette Hickman	Former Investment Analyst of Capital World Investors	<1	✓	2	Audit
Genevieve Hovde	Partner of BDT & Company	3	✓	2	RemCo
Paul S. Michaels	Former Global President of Mars, Inc.	3	✓	1	Lead Director RemCo (Chair)
Pamela H. Patsley	Former Executive Chairman and Chief Executive Officer of MoneyGram International, Inc.	13	✓	4	Audit
Gerhard Pleuhs	Former Executive Vice President and General Counsel of Mondelēz	3	✓	2	*
Lubomira Rochet	Partner of JAB (effective June 1, 2020)	<1		2
Debra Sandler	Founder & CEO of Mavis Foods, LLC	<1	✓	4	RemCo
Robert Singer	Former Chief Executive Officer of Barilla Holding S.p.A.	3	✓	2	Audit (Chair)
Justine Tan	Partner of JAB	<1		3
Nelson Urdaneta	Senior Vice President and Chief Accounting Officer of Mondelēz	0	✓	2	**
Larry D. Young	Former President and Chief Executive Officer of Dr Pepper Snapple Group	14		1

Corporate Governance Highlights

Board Diversity and Independence

Board Practices

Oversight of Risk, Ethics and Corporate Responsibility

◾ Eight of our 14 director nominees are independent, with an additional four nominees affiliated with our largest stockholder, JAB, which owns approximately 33% of our common stock

◾ All Board committees comprised solely of independent directors

◾ Strong Lead Independent Director with clearly defined and robust responsibilities

◾ Leader in Board diversity on gender with six women directors

◾ Annual election of all directors

◾ Demonstrated and ongoing Board and committee refreshment and succession planning

◾ Annual Board and Committee evaluations

◾ Regular executive sessions of independent directors

◾ Director stock ownership guidelines require equity holdings of at least 5x annual cash retainer

◾ Directors limited to no more than four public company boards (including KDP)

◾ Full Board responsible for risk oversight, with specific areas delegated to relevant Board committees

◾ Code of Conduct applies to all directors, officers, and employees, with annual compliance training and certification

◾ Robust political activities disclosures on our website

◾ Full Board oversees corporate responsibility strategy and approves Company’s long-term goals and commitments

*	Mr. Pleuhs will join the RemCo, effective as of the date of 2021 Annual Meeting.

**	Mr. Urdaneta will join the Audit Committee upon his election to the Board.



4	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Proxy Summary

Key Executive Compensation Practices

◾

Strong pay for performance philosophy designed to link pay delivery to Company’s financial and market performance

◾

Significant levels of direct investment and stock ownership required for all executives

◾

Lengthy vesting periods for all equity awards

◾

Independent compensation consultant reporting to the Remuneration and Nominating Committee (the “RemCo”)

◾

No tax gross-ups

◾

Incentives do not encourage excessive risk taking

◾

Clawback policy applicable to all incentive compensation programs

◾

Double-trigger vesting upon a change of control

◾

Hedging is prohibited

◾

Minimal perquisites

KDP’s Corporate Responsibility Commitments

Our corporate responsibility commitments aim to ensure our beverages make a positive impact with every drink. Our broad portfolio of products and 27,000 employees give us many opportunities to drive change and be a catalyst for good. We take a strategic approach to channeling our energy and resources into those opportunities where we can have the greatest impact.

Less than a year after the Merger we launched our corporate responsibility platform: Drink Well. Do Good. This summer, we will release our third annual Corporate Responsibility Report, continuing our commitment to transparency and information sharing. Our Corporate Responsibility Reports and ethics and compliance policies can be found at https://www.keurigdrpepper.com/en/our-company/corporate-responsibility.

LOGO



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	5

Proposal 1 — Election of Directors

PROPOSAL 1 – ELECTION OF DIRECTORS

Our Board recommends that you vote “FOR” the election of all director nominees

The Board has nominated the 14 candidates named in this proposal for election as directors at the Annual Meeting. Directors are elected annually and serve until their term expires at the 2022 Annual Meeting of Stockholders and until their respective successors are duly elected and qualified. Each nominee has agreed to be named in this Proxy Statement and to serve if elected. For each director nominee to be approved, votes cast “FOR” each nominee must exceed votes cast “AGAINST” such nominee. A failure to vote, a broker non-vote or an abstention will not be counted as having been voted on the applicable nominee, and therefore will have no effect on the vote, assuming a quorum is present.

Our Board currently consists of 14 directors, including two directors who are designated by Mondelēz pursuant to the terms of the Investor Rights Agreement (the “IRA”), dated as of July 9, 2018, by and among KDP, Maple Holdings B.V. and Mondelēz. At the direction of Mondelēz, the Board did not renominate our current director Dirk Van de Put, who will step down from the Board following the Annual Meeting. Nelson Urdaneta has been nominated, along with Gerhard Pleuhs, as the designated nominees of Mondelēz under the IRA.

All nominees are currently serving as KDP directors other than Mr. Urdaneta. During the second half of 2020, two directors affiliated with JAB resigned from the Board, and Justine Tan was appointed as a director. In 2021, Juliette Hickman, Debra Sandler and Lubomira Rochet were appointed as directors.

Director Nomination Process

The Board is responsible for nominating the Company’s director candidates, with assistance in identifying and recommending nominees from the RemCo. The RemCo utilizes a variety of methods for identifying and evaluating nominees for director. Candidates may come to the attention of the RemCo through management, current Board members, stockholders or other sources. Following an extensive search and recruiting efforts led by the RemCo with the assistance of other members of the Board, Ms. Hickman and Ms. Sandler were each recommended by the RemCo. Ms. Tan and Ms. Rochet were recommended by JAB, and Mr. Urdaneta was recommended by Mondelēz in accordance with the IRA, as described above.

Members of the RemCo, the Lead Independent Director of the Board (the “Lead Director”) and other members of the Board interview potential director candidates as part of the selection process when evaluating new director candidates. The RemCo reviews the background of all potential nominees and determines whether they individually possess the personal and professional attributes necessary to be a director. Any feedback obtained through the Board’s annual self-evaluation process with respect to the ability of individual directors to contribute to the Board is also considered in connection with the nomination process. The RemCo will also consider director nominations by a stockholder made pursuant to the procedures set forth in our Amended and Restated By-Laws (the “By-Laws”) relating to stockholder nominations.

In addition, the Company’s Corporate Governance Principles provide that directors are expected to limit the number of other boards on which they serve so as not to interfere with their service as a director of the Company and ordinarily may not serve on the board of more than three other public companies (or one other public company in the case of a director currently serving as chief executive of a public company). Directors are required to advise the chair of the RemCo in advance of accepting an invitation to serve on another corporate board of directors. Directors also must inform the RemCo and offer to resign from the Board if his or her principal occupation or business association changes substantially.

Board Composition, Qualifications and Diversity

The Board is committed to the ongoing review of Board composition and regularly discusses the skills and characteristics required of KDP directors in the context of the current makeup of the Board, the operating requirements of the Company and the long-term interests of stockholders. The RemCo also reviews the collective experience of the Board and makes recommendations to the Board regarding the appropriate mix of skillsets, qualifications and attributes of the Board as a whole.

The Board seeks candidates with diverse personal backgrounds and experiences and who are committed to active participation, fresh perspectives and providing constructive feedback to management. Our Board prioritizes candidates with proven executive leadership capabilities; consumer product industry expertise; strategic planning experience; financial and accounting skills; and corporate governance, regulatory and risk management experience. With respect to diversity, the Board may consider such factors



6	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Proposal 1 — Election of Directors

as diversity in viewpoint, professional experience, education, international experience, skills and other individual qualifications and attributes that contribute to board diversity, including characteristics such as age, gender, race and national origin. Specific attributes of our 2021 director nominees are summarized below:


		Gender				Racial/Ethnic Diversity
						21% Racially or ethnically diverse nominees
		Age				Tenure

Director Independence

At the time of the 2020 Annual Meeting of Stockholders, our Board consisted of 12 directors. Four of those directors were determined to be “independent” under the applicable standards of the NYSE, where KDP’s stock was listed at that time. Following the Company’s listing transfer from the NYSE to Nasdaq in late 2020, the Board adopted updated Corporate Governance Principles that require the Board to consist of a majority of directors who qualify as “independent directors” under the listing rules of Nasdaq, subject to applicable transition periods for a formerly controlled company. Accordingly, the Board reassessed the independence of its directors in light of the applicable Nasdaq independence standards and the significant changes in the Company’s ownership structure and stockholder base that occurred during 2020. The Board noted at that time its desire to add several new independent directors and expand the breadth of skills and expertise represented on the Board. Since that time, four new directors have been appointed to the Board (two of whom are independent), and a new independent candidate (Mr. Urdaneta) has been nominated.

In order to determine that a director is independent, the Board must affirmatively determine, after reviewing all relevant information, that a director does not have a relationship that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director. Based on these standards, the Board has determined that the following directors and director nominee are independent: Juliette Hickman, Genevieve Hovde, Paul S. Michaels, Pamela H. Patsley, Gerhard Pleuhs, Debra Sandler, Robert Singer and Nelson Urdaneta. The Board has also determined that Dirk Van de Put, who is serving as a director until the 2021 Annual Meeting, is also independent.

Robert Gamgort does not qualify as independent due to his position as our CEO. Larry Young served as our CEO through July 8, 2018 and therefore is also not deemed to be an independent director. Due to their roles with JAB, our largest stockholder, Olivier Goudet, Peter Harf, Lubomira Rochet and Justine Tan, are not currently determined to be independent. The Board also considered the affiliations that Messrs. Pleuhs, Urdaneta and Van de Put, and Ms. Hovde, have with two other significant stockholders, but determined that, in each case, such relationships with the stockholders did not preclude a finding of independence and that each director had demonstrated independence from management. Therefore, the majority of the members of the Board are independent under Nasdaq’s listing standards.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	7

Proposal 1 — Election of Directors

Director Nominees



Robert Gamgort		Other Current Public Company Directorships:

Age: 58		None

Mr. Gamgort has served as one of our directors since July 2018 and as our Executive Chairman of the Board since January 2019. Mr. Gamgort has served as our President and Chief Executive Officer since July 2018, and prior to the closing of the Merger, served as the President and Chief Executive Officer of KGM beginning in May 2016. He also joined the board of directors of National Veterinary Associates, Inc. in February 2020. Mr. Gamgort has enjoyed a 30+ year career in consumer products, progressing through marketing, sales, strategy and general management roles at Kraft Foods, Inc., as President of Major League Baseball Proprieties, North American President of Mars, Inc. and CEO of Pinnacle Foods Inc., prior to joining KGM. Mr. Gamgort received a BA from Bucknell University and an MBA from the Kellogg Graduate School of Management at Northwestern University.

Qualifications: Mr. Gamgort has extensive senior-level executive experience in the consumer products industry and substantial marketing and general management experience. Mr. Gamgort has significant experience overseeing transformational mergers and integrations.



Olivier Goudet		Other Current Public Company Directorships:

Age: 56		Coty Inc., JDE Peet’s N.V.

Mr. Goudet has served as one of our directors since July 2018. From March 2016 until the closing of the Merger in July 2018, Mr. Goudet served as a director of Maple Parent Holdings Corp., KGM’s parent company. Mr. Goudet is currently Managing Partner and Chief Executive Officer of JAB Holding Company, a position he has held since 2012. He serves as Chairman of the Board of JDE Peet’s N.V., Panera Bread Company, Pret A Manger and Krispy Kreme Doughnuts, Inc. He is also a Director of Caribou Coffee Company, Einstein Noah Restaurant Group, Espresso House, Compassion First and Coty Inc. He previously served as Chairman of the Board of Anheuser-Busch InBev SA/NV. He is the former Executive Vice President and Chief Financial Officer of Mars, Inc. and has served as an independent advisor to the Mars Board of Directors. Mr. Goudet began his career at Mars, serving on the finance team of its French business and held several senior executive positions at the VALEO Group. Mr. Goudet holds a degree in Engineering from l’Ecole Centrale de Paris and graduated from the ESSEC Business School in Paris with a major in Finance.

Qualifications: Mr. Goudet has extensive financial expertise and senior executive experience, as well as significant governance and oversight experience attained through his tenure as a director of several public companies. Mr. Goudet has a strong track record leading strategic acquisitions and integrations and driving revenue growth, along with significant global experience in the consumer-packaged goods and coffee industries.



Peter Harf		Other Current Public Company Directorships:

Age: 74		Coty Inc., JDE Peet’s N.V.

Mr. Harf has served as one of our directors since July 2018. From March 2016 until the closing of the Merger in July 2018, Mr. Harf served as a director of Maple Parent Holdings Corp., KGM’s parent company. Mr. Harf is Managing Partner and Chairman of JAB Holding Company, having joined JAB in 1981. He serves as Chairman of the Board of Coty Inc. and is also a Director of JDE Peet’s N.V. and Compassion First. Mr. Harf is co-founder and Executive Chairman of Delete Blood Cancer DKMS. Previously, he served as Chief Executive Officer of Coty, Deputy Chairman of Reckitt Benckiser, Chairman of Anheuser-Busch InBev SA/NV, Chairman of Espresso House and Director of Panera Bread Company, Pret A Manger, Caribou Coffee Company, Einstein Noah Restaurant Group and Krispy Kreme. Mr. Harf holds an MBA degree from Harvard Business School and a Diploma and a Doctorate in Economics from the University of Cologne in Germany.

Qualifications: Mr. Harf brings extensive experience leading major global company business units. In these roles, he has a strong track record of building and marketing global brands, including the reinvention of key brands, leading strategic business transformations and driving strong, profitable growth. Mr. Harf has public company board and corporate governance experience, and significant global experience in the food and beverage industry.



8	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Proposal 1 — Election of Directors



Juliette Hickman		Other Current Public Company Directorships:

Age: 47		Waldencast Acquisition Corp.

Ms. Hickman has served as one of our directors since January 2021. She is a former investment analyst and investor at Capital World Investors, part of The Capital Group Companies. Ms. Hickman joined The Capital Group in 1998 and held the role of investment analyst and investor, focused on the Global Beverage industry, until 2020. Additional areas of expertise include European Testing and UK public companies. Ms. Hickman has served as an independent director for Montanya Distillers since 2019 and for Waldencast Acquisition Corp. since 2021. Ms. Hickman holds a BA in Politics and Public Administration from the Nottingham Trent University.

Qualifications: Ms. Hickman has extensive experience in the beverage industry and her exposure to a broad range of industries on a global basis from the perspective of an analyst allows her to provide unique shareholder insights. Ms. Hickman has more than 20 years of investing experience and expertise in corporate strategy, valuation, mergers and acquisitions, financial analysis and risk assessment.



Genevieve Hovde		Other Current Public Company Directorships:

Age: 36		JDE Peet’s N.V.

Ms. Hovde has served as one of our directors since July 2018. Prior to the closing of the Merger, from March 2016 until July 2018, Ms. Hovde was a Board Observer of Maple Parent Holdings Corp., KGM’s parent company. Ms. Hovde currently serves as Partner at BDT & Company. She also serves on the Investment Committee of BDT Capital Partners, LLC and as a Director of JDE Peet’s N.V. Prior to joining BDT in 2010, Ms. Hovde served as an Analyst in the Financial Institutions Group of J.P. Morgan’s Investment Banking Coverage division. Ms. Hovde holds a BS in Commerce, with concentrations in Finance and Accounting, from the University of Virginia’s McIntire School of Commerce.

Qualifications: Ms. Hovde has extensive investment, financial and leadership experience, including experience working with management teams and boards of directors, and acquiring, investing in and building companies. Ms. Hovde has a deep understanding of the capital markets and has strong relationships with institutional investors and within investment banking and capital markets.



Paul S. Michaels		Other Current Public Company Directorships:

Age: 69		None

Mr. Michaels has served as one of our directors since July 2018 and currently serves as Lead Director and Chair of the RemCo. Mr. Michaels was Global President of Mars, Inc. from 2004 to 2015 and currently serves as a Director of Krispy Kreme. He is also a former director of Coty Inc. Before joining Mars, Mr. Michaels spent 15 years at Johnson & Johnson, building many of the company’s flagship brands. He began his career at The Procter & Gamble Company. Mr. Michaels holds a BA from the University of Notre Dame.

Qualifications: Mr. Michaels has expertise and creativity in launching, building and supporting global brands in the consumer products industry. Mr. Michaels has a focus on operational efficiency and effectiveness developed through his extensive executive experience with complex multinational consumer product organizations such as Mars and Johnson & Johnson.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	9

Proposal 1 — Election of Directors



Pamela H. Patsley		Other Current Public Company Directorships:

Age: 64		ACI Worldwide, Inc., Hilton Grand Vacations, Inc., Texas Instruments Incorporated

Ms. Patsley has served as one of our directors since April 2008. From 2009 until her retirement in 2018, she served in various roles at MoneyGram International, including Executive Chairman and Chief Executive Officer from September 2009 to December 2015 and Executive Chairman from January 2016 until February 2018. Previously, Ms. Patsley served as Senior Executive Vice President of First Data Corporation from 2000 to 2007 and President of First Data International from 2002 to 2007. She served as President and Chief Executive Officer of Paymentech, Inc., prior to its acquisition by First Data. In addition to her Chairman’s role at MoneyGram International, Ms. Patsley has served on the board of directors of Texas Instruments Incorporated since 2004 and formerly served as Chair of the Audit Committee. Since January 2017, she has served on the board of directors of Hilton Grand Vacations, Inc., where she is Chairman of the Audit Committee. Ms. Patsley is also a director of ACI Worldwide, Inc. and will serve through the end of her term ending June 2, 2021 and is not standing for re-election. Ms. Patsley previously served as a director of Molson Coors Brewing Company, Pegasus Solutions, Inc. and Paymentech, Inc. Ms. Patsley received a BS in accounting from the University of Missouri.

Qualifications: Ms. Patsley has extensive management experience at multiple multinational companies and a deep understanding of audit, financial control and technology matters. Ms. Patsley has extensive public company board and corporate governance experience.



Gerhard Pleuhs		Other Current Public Company Directorships:

Age: 64		JDE Peet’s N.V.

Mr. Pleuhs has served as one of our directors since July 2018. Prior to the closing of the Merger, Mr. Pleuhs served as a director on the board of Maple Parent Holdings Corp., KGM’s parent company, from March 2016 until July 2018. Mr. Pleuhs recently retired as Executive Vice President, Corporate & Legal Affairs and General Counsel of Mondelēz, having assumed the role of EVP & General Counsel at Kraft Foods Inc., Mondelēz’s predecessor company, in 2012. Mr. Pleuhs previously held several predominantly legal leadership positions at Kraft at corporate, regional and local business levels in developing and emerging markets. He also serves as a director of JDE Peet’s N.V. He began his career at Jacobs Kaffee Deutschland GmbH, prior to its acquisition by Altria Group, Inc. Mr. Pleuhs has a law degree from the University in Kiel.

Qualifications: Mr. Pleuhs has significant experience working with global brands in the consumer products industry and overseeing transformational mergers and integration, supplemented by extensive international legal and transactional experience. Mr. Pleuhs has expertise in corporate governance issues, policies and best practices, as well as extensive experience in risk management.



Lubomira Rochet		Other Current Public Company Directorships:

Age: 43		Societe Generale

Ms. Rochet was appointed as a KDP director in April 2021. Ms. Rochet was recently appointed as a Partner of JAB Holding Company, effective June 1, 2021. Previously, she served as Chief Digital Officer and a member of the Executive Committee at L’Oréal from 2014 to 2021 and as Deputy CEO of Valtech from 2010 to 2014. Earlier in her career, Ms. Rochet held positions as Head of Innovation and Start-ups in France at Microsoft and Vice President of Strategy and Development at Sogeti, a branch of the Capgemini Group. She currently serves as an independent director of Societe Generale, a leading European bank. Ms. Rochet graduated from Ecole Normale Supérieure in Paris, Sciences Po Paris and the College of Europe in Bruges (Belgium).

Qualifications: Ms. Rochet has deep expertise in digital marketing, ecommerce, direct-to-consumer selling and the use of data, technology and innovative business models. Ms. Rochet brings to the Board a recognized digital transformation track record, significant knowledge of the consumer goods industry and unique perspectives on driving growth through digital leadership and consumer engagement.



10	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Proposal 1 — Election of Directors



Debra Sandler		Other Current Public Company Directorships:

Age: 61		Archer-Daniels-Midland Company, Dollar General Corporation and Gannett Co., Inc.

Ms. Sandler has served as one of our directors since March 2021. Ms. Sandler is the Founder and CEO of Mavis Foods, LLC, a privately held family start-up focused on direct to consumer sales. Previously, she was President and Chief Executive Officer of La Grenade Group, LLC, a privately held consulting firm that she founded in 2015, advising a wide range of clients on marketing innovation and overall business development. Ms. Sandler also served as Chief Health and Wellbeing Officer of Mars, Inc., and as Chief Consumer Officer and President of Mars Chocolate North America. Prior to joining Mars, Ms. Sandler spent 10 years with Johnson & Johnson in a variety of leadership roles and, before that, 13 years with PepsiCo, Inc. Ms. Sandler is a regular speaker on topics such as diversity and inclusion, multicultural business development and health and wellbeing in the consumer packaged goods industry.

Qualifications: Ms. Sandler has an extensive understanding of consumer behavior and the evolving retail environment, including valuable e-commerce and strategic planning experience. Ms. Sandler has a proven record of creating, building, enhancing, and leading well-known consumer brands as a result of the leadership positions she has held with Mars, Johnson & Johnson, and PepsiCo.



Robert Singer		Other Current Public Company Directorships:

Age: 69		Coty Inc.

Mr. Singer has served as one of our directors since July 2018 and serves as Chair of the Audit and Finance Committee. From 2006 to 2009 he served as Chief Executive Officer of Barilla Holding S.p.A., an Italian food company, and before that he served as the President and Chief Operating Officer of Abercrombie and Fitch Co. from 2004 until 2005. He served as Chief Financial Officer of Gucci Group N.V. from 1995 to 2004. Mr. Singer started his career at Coopers & Lybrand in 1977. He has served on the board of Coty Inc. since 2010, where he currently serves as the Chair of the Audit and Finance Committee and Lead Independent Director. He has also served as a director and chair of the audit committees of Tiffany & Co. since 2012 and Panera Bread Company since September 2017. Mr. Singer also served as a director of Gianni Versace S.p.A. from 2009 to December 2016 and Mead Johnson Nutrition from 2009 to June 2017. In addition, he served as Chairman of the Audit Committee of Jimmy Choo PLC from September 2014 to 2017. He received a BA degree from Johns Hopkins University, an MA degree in Comparative Literature from the University of California, Irvine and graduated from New York University with an MS in Accounting.

Qualifications: Mr. Singer has extensive operating, financial and executive experience as a former chief executive officer. Mr. Singer has financial acumen developed through his extensive executive experience and significant public company board experience (including audit chair experience).



Justine Tan		Other Current Public Company Directorships:

Age: 46		Coty Inc., JDE Peet’s N.V.

Ms. Tan has served as a director since December 2020. She is currently a partner at JAB Holding Company, a role she has held since early 2020. Ms. Tan was a founding member of Temasek Holdings Limited’s U.S. operations, serving there from 2014 to 2019. Prior to that, she was an investment banker at Goldman, Sachs & Co. Ms. Tan also serves as a director of JDE Peet’s N.V. and Coty Inc. She holds an MBA from the University of Chicago and is a CFA charterholder.

Qualifications: Ms. Tan brings to our Board significant experience in investing, banking and operations, as well as extensive international perspective, having lived and worked in key markets across North America, Europe and Asia. Ms. Tan has substantial experience in mergers and acquisitions in the consumer goods industry, including in a private equity context.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	11

Proposal 1 — Election of Directors



Nelson Urdaneta		Other Current Public Company Directorships:

Age: 48		JDE Peet’s N.V.

Mr. Urdaneta has been the Senior Vice President, Corporate Controller and Chief Accounting Officer at Mondelēz International, Inc. since September 2016. He joined Mondelēz in 2005 and has held various leadership positions within the company, including Vice President Finance, Asia Pacific and Senior Finance Director Integrated Supply Chain. Prior to joining Mondelēz, he was the Director, Financial Planning and Analysis at Ryder System, Inc.

Qualifications: Mr. Urdaneta has financial expertise, including in tax, financial reporting, accounting and controls, corporate finance, mergers and acquisitions, and capital markets. Mr. Urdaneta has significant management and finance experience gained through senior leadership positions at several major corporations.



Larry D. Young		Other Current Public Company Directorships:

Age: 66		None

Mr. Young has served as one of our directors since 2007. Mr. Young served as our President and Chief Executive Officer from October 2007 until his retirement at the closing of the Merger in July 2018. From October 2007 to May 2008, Mr. Young also served as President and Chief Executive Officer of Cadbury Schweppes Americas Beverages. Mr. Young joined Cadbury Schweppes Americas Beverages as President and Chief Operating Officer of the Bottling Group segment and Head of Supply Chain in 2006 after the acquisition of Dr Pepper/Seven Up Bottling Group, Inc. He had served as President and Chief Executive Officer of Dr Pepper/Seven Up Bottling Group since 2005. From 1997 to 2005, Mr. Young served as President and Chief Operating Officer of Pepsi-Cola General Bottlers, Inc. and Executive Vice President of Corporate Affairs at PepsiAmericas, Inc.

Qualifications: Mr. Young has deep knowledge of the beverage industry, including management expertise and brand building experience. Mr. Young has significant experience in strategy, finance, sales and operations gained over 40 years in the beverage industry, including as former Chief Executive Officer of DPS.



12	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Corporate Governance Practices

CORPORATE GOVERNANCE PRACTICES

KDP is committed to strong corporate governance policies and practices, which are embodied in our Corporate Governance Principles, available at investors.keurigdrpepper.com/corporate-governance-guidelines. The Board most recently adopted revised Corporate Governance Principles in February 2021, and the RemCo reviews the Corporate Governance Principles annually to ensure they reflect evolving best practices and regulatory requirements, including Nasdaq listing standards. The governance practices highlighted below are reflected in the Corporate Governance Principles, our By-Laws and our committee charters, as applicable.

Board Leadership Structure

The Board is responsible for broad corporate policy and overall performance of the Company through oversight of management and stewardship of the Company. Among other duties, the Board selects and advises the Company’s officers, assigns to them responsibility for management of the Company’s business, and monitors their performance. The Board recognizes that the leadership structure and combination or separation of the CEO and Chairman roles are driven by the needs of the Company, and that, depending on the circumstances, a different leadership model might be appropriate. As a result, the Company does not currently have a policy requiring either the combination or separation of leadership roles, but the Board periodically evaluates this structure and determines whether to separate the roles based upon the circumstances, which maintains flexibility based on the Company’s needs.

In 2019, following the resignation of the previous Chairman, the Board appointed Mr. Gamgort to serve as both the Chairman and CEO. By serving in both positions, Mr. Gamgort is able to draw on his detailed knowledge of the Company to provide the Board leadership in focusing its discussions and review of the Company’s strategy, which has resulted in efficient decision-making and steady leadership, particularly during times of great change.

In 2020, the RemCo began to consider the creation of a strong Lead Director position, to be filled by an independent director who would bring additional knowledge, oversight and accountability to the Company’s leadership structure. The Board reviewed the RemCo’s recommendations as to the Lead Director role and, in February 2021, appointed Paul S. Michaels to the newly created Lead Director position. Mr. Michaels brings more than 30 years of consumer products industry experience, including at major companies such as Mars, Johnson & Johnson, and Procter & Gamble. He has a track record of industry accomplishments and executive leadership, and is deeply engaged in the Company’s mission as a Modern Beverage Company.

Lead Independent Director

The Corporate Governance Policies provide for an independent and active Lead Director who is designated by the independent directors with clearly defined leadership authority and responsibilities. As set forth in the Corporate Governance Principles, the Lead Director’s responsibilities include:

◾

presiding at any meetings of the Board at which the Chairman is not present;

◾

chairing executive sessions of the non-employee or independent directors;

◾

serving as a liaison between the independent directors and the Chairman and otherwise facilitating communications among members of the Board;

◾

providing input to the Chairman on meeting agendas, schedules and other information sent to the Board;

◾

being available for consultation with investors, regulators or other significant stakeholders; and

◾

assisting the RemCo with evaluating Board and management performance.

Less formally, the Lead Director acts as a “sounding board” and advisor to the Chairman and CEO, and seeks to facilitate healthy discussion and open dialogue among other directors both inside and outside of the boardroom.

Board Meetings

Our Board met eight times during 2020. Each current director attended at least 75% of the total number of meetings of the Board and committees on which such director served that were held during 2020 while the director was a member. Directors are also expected to attend annual meetings of stockholders, and all directors who were on the Board at the time attended the 2020 Annual Meeting of Stockholders.

In addition to Board and committee meetings, our directors also discharge their duties through, among other things, less formal group communications, including discussions, briefings and educational sessions with the Chairman and CEO, members of senior management and others as appropriate regarding relevant matters.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	13

Corporate Governance Practices

Committees

The Board’s standing committees, their membership and the number of meetings held in 2020 are set forth below. Charters for each of our standing committees are available at our corporate governance webpage at https://investors.keurigdrpepper.com/corporate-governance-guidelines.

◾

All members of the RemCo and the Audit and Finance Committee (the “Audit Committee”) satisfy the standards of independence applicable to members of such committees, including Nasdaq listing standards.

◾

All members of the Audit Committee meet the financial literacy requirements under Nasdaq listing standards and Rule 10A-3 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Board has also determined that all of the members of the Audit Committee are “audit committee financial experts” within the meaning of the U.S. Securities and Exchange Commission (“SEC”) rules and have financial sophistication in accordance with Nasdaq listing standards. No Audit Committee member received any payments in 2020 from us other than compensation for service as a director.

◾

The Board has determined that all members of the RemCo are “non-employee” directors as defined under Rule 16b-3 under the Exchange Act or outside directors under the Internal Revenue Code of 1986, as amended.


REMUNERATION AND NOMINATION COMMITTEE

Current Members Paul S. Michaels (Chair) Genevieve Hovde Debra Sandler Dirk Van de Put 6 Meetings Held in 2020		Primary Responsibilities ◾ Assist the Board in discharging its responsibilities relating to executive compensation and oversight of the Company’s executive remuneration plans, policies and programs. ◾ Identify and recommend to the Board individuals qualified to serve as directors of the Company. ◾ Advise the Board with respect to the size, structure, composition, and functioning of the Board and its committees. ◾ Review the corporate governance principles and recommend changes to the Board as appropriate. ◾ Oversee the evaluation of the Board and management performance. ◾ See also “Compensation Discussion and Analysis” for information regarding the processes and procedures followed by the RemCo in considering and determining executive compensation.


AUDIT AND FINANCE COMMITTEE

Current Members Robert Singer (Chair) Juliette Hickman Pamela H. Patsley 7 Meetings Held in 2020		Primary Responsibilities ◾ Oversee the integrity of the Company’s financial reporting process and systems of internal controls, including the integrity of the Company’s financial statements. ◾ Oversee compliance with KDP’s Code of Conduct and laws and regulations. ◾ Oversee the independence, qualifications and performance of the Company’s independent auditors and internal audit department. ◾ See also “Report of the Audit Committee.”

The Board’s Oversight Responsibilities

The Company’s corporate governance practices and policies ensure substantial independent oversight of management. For instance:

◾

The Board has a majority of independent and non-employee directors. Eight of the 14 director nominees are independent under Nasdaq’s listing rules, and 13 of the 14 director nominees are non-employee directors. All of the Company’s directors are elected annually.

◾

The Board’s standing committees are composed solely of independent directors. The RemCo and Audit Committee are each composed solely of independent directors. The committees provide independent oversight of management.

◾

The Board’s non-employee directors and independent directors meet regularly in executive session. The non-employee directors meet regularly in executive session without management present and, consistent with Nasdaq listing rules, the independent directors also meet regularly in executive session. These sessions are chaired by the Lead Director.



14	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Corporate Governance Practices

Board Oversight of Risk

The Board’s role in the Company’s risk oversight process includes reviewing and discussing with members of management areas of material risk to the Company, including strategic, operational, financial and legal risks. The Board as a whole primarily oversees matters related to strategic and operational risk. The Audit Committee oversees matters of financial, legal and compliance risk, including cybersecurity risk. The RemCo addresses risks related to compensation and other talent-related matters, as well as risks associated with Board independence and governance. Committees report to the full Board regarding their respective considerations and actions.

Board Oversight of Corporate Responsibility/ESG

The Board oversees KDP’s corporate responsibility strategy and sets the tone for the Company’s commitment to act responsibly and be a force for positive impact. The full Board approves long-term goals and commitments under our focus areas of Environment, Supply Chain, Health & Wellbeing and People & Communities. KDP executive leaders help guide and develop these corporate responsibility programs and provide regular updates to the Board on progress against our goals. Focus areas for the Board in 2020 included sustainable packaging, energy and emissions, and deep engagement with the Company’s multi-layered Diversity & Inclusion programs. The RemCo assists the Board with oversight of corporate governance matters and helped the Board drive a number of changes over the past year to enhance governance structures, as described further above under “Evolution in KDP Ownership and Governance” on page 3.

We are committed to transparency and information sharing in corporate responsibility and other “ESG” topics that impact our Company, and plan to release our third annual Corporate Responsibility Report in the summer of 2021. Our Corporate Responsibility Reports and ethics and compliance policies can be found at https://www.keurigdrpepper.com/en/our-company/corporate-responsibility.

Board and Committee Evaluations

The Board, as well as each committee, conducts an annual self-evaluation to assess its performance. All directors participate in the formal evaluation process, responding to written questions designed to elicit information to be used in improving Board and committee effectiveness. Director feedback is solicited from the formal self-evaluation process and is shared verbatim on an anonymous basis with the entire Board and committee and, where appropriate, addressed with management. In response to feedback from the evaluation process, our Board and committees work with management to take concrete steps to improve our policies, processes, and procedures to further Board and committee effectiveness.

Code of Conduct

We are dedicated to earning the trust of our customers and investors, and our actions are guided by the principles of honesty, trustworthiness, integrity, dependability and respect. The Board has adopted a Code of Conduct that applies to all employees, officers and directors. All employees and all Board members are required to participate in annual Code of Conduct training and certifications.

Our Code of Conduct is posted on our website at www.keurigdrpepper.com under the Company — Ethics & Compliance — Corporate Code of Conduct captions. We intend to satisfy the disclosure requirement under Item 5.05 of Form 8-K or applicable stock exchange rules regarding any amendment to, or waiver from, a provision of the Code of Conduct for our senior financial officers, including the chief executive officer, either by posting such information on our website at www.keurigdrpepper.com/en/our-company/ethics-and-compliance or by filing a Current Report on Form 8-K with the SEC.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	15

Corporate Governance Practices

Certain Relationships and Related Party Transactions

Related Person Transactions Policy

We have adopted a Related Person Transactions Policy, which applies to any transaction or proposed transaction in which KDP is a participant, the amount involved exceeds $120,000, and a related person under the policy has a direct or indirect material interest. In general, related persons are directors, executive officers, their immediate family members, stockholders beneficially owning more than 5% of our outstanding stock or more than 10% of Acorn Holdings B.V. (an investment entity affiliated with JAB), including their family members. Pursuant to this policy, management determines whether a transaction requires review by the Board or Audit Committee. Based on its consideration of all of the relevant facts and circumstances, the disinterested members of the Board or Audit Committee decide whether or not to approve such transactions and approves only those transactions that are deemed to be in the best interests of KDP and its stockholders. Our Related Person Transactions Policy also includes certain exceptions for transactions that are pre-approved by the Board.

Certain Related Person Transactions

Existing Commercial Arrangements with JAB Related Persons

KDP has previously negotiated and disclosed a number of arm’s length commercial arrangements with Peet’s Coffee & Tea, Inc. (“Peet’s”), Caribou Coffee Company, Inc. (“Caribou”), Panera Bread Company (“Panera”), Einstein Bros Bagels (“Einstein Bros”), and Krispy Kreme Doughnuts Inc. (“Krispy Kreme”). KDP’s largest stockholder, JAB, has controlling investments in Peet’s, Caribou, Panera, Einstein Bros and Krispy Kreme.

KDP purchases certain raw materials from Peet’s and manufactures coffee and tea portion packs under Peet’s brands for sale by KDP and Peet’s in the U.S. and Canada. KDP exclusively manufactures, distributes and sells Peet’s ready-to-drink beverage products in the U.S. and Canada. KDP licenses the Caribou, Panera and Krispy Kreme trademarks for use in the manufacturing of portion packs for the Keurig coffee brewing system. KDP also sells various syrups and packaged beverages to Caribou, Panera, Einstein Bros and Krispy Kreme for resale to retail customers.

Related Person Transactions in 2020

The disinterested members of the Board reviewed and approved the following transaction under its Related Person Transaction Policy in 2020:

◾

On July 31, 2020, the Company purchased a 66.4% ownership interest in Revive Brands from Peet’s for cash consideration of $1, with Peet’s retaining a minority ownership interest. Revive is an organic, non-alcoholic kombucha brand, available in both traditional refrigerated and shelf-stable varieties. The transaction is considered a common control transaction due to KDP’s relationship with Peet’s through certain affiliates of JAB.

Delinquent Section 16(a) Reports

Section 16(a) of the Exchange Act requires our directors and officers and persons who own more than 10% of our Common Stock to file reports of ownership and changes in ownership with the SEC and Nasdaq and to furnish us with copies of the reports. Based on our review of such reports and written representations from our directors and officers, we believe that all such filing requirements were met with respect to 2020, with the exception of one Form 4 relating to three transactions for Maria Sceppaguercio and one Form 4 relating to four transactions for Mauricio Leyva, both filed late on February 16, 2021. These transactions relate to dividend reinvestments that were not reported timely due to administrative error.

Where to Find More Information

To learn more about our corporate governance practices and our other policies, you can access the governance documents listed below at investors.keurigdrpepper.com/corporate-governance-guidelines and other policies at www.keurigdrpepper.com/en/our-company/ethics-and-compliance. We will also provide copies of any of these documents to stockholders upon written request to the Corporate Secretary.

◾

By-Laws

◾

Corporate Governance Principles

◾

Board Committee Charters

◾

KDP Code of Conduct

◾

Political Contributions Policy

◾

Environmental Policy

◾

Water Policy

◾

Climate Policy



16	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Corporate Governance Practices

Stockholder Outreach and Communications with the Board

As part of our effort to better understand our stockholders’ perspectives, we regularly engage with our stockholders from time to time, seeking their input and views on various matters. We discuss a variety of topics with our stockholders, including the Company’s business strategy, financial performance, executive compensation and environmental, social and governance matters. The Board values our stockholders’ perspectives, and the feedback we receive continues to inform our policies and practices.

Any interested party may communicate with the Board, the Chairman, the Lead Director or the independent directors on a Board-related issue by sending an email to ir@kdrp.com or sending a written communication to: Corporate Secretary, Keurig Dr Pepper Inc., 6425 Hall of Fame Lane, Frisco, TX 75034. Relevant communications will be distributed to the Board, or to any individual director or directors as appropriate, depending on the facts and circumstances outlined in the communication. Communications that are unrelated to the duties and responsibilities of the Board will not be forwarded.

Director Compensation

Our non-employee director compensation program is guided by three goals: compensation should fairly pay directors for work required in a company of our size and scope; compensation should align directors’ interests with the long-term interests of stockholders; and the structure of the compensation should be easy for stockholders to understand. The Board believes that a director’s total compensation should include a significant equity component because it believes that this more closely aligns the long-term interests of directors with those of stockholders and provides a continuing incentive for directors to foster the Company’s success. In furtherance of these goals, our non-employee directors are bound by an equity ownership requirement of at least five times the annual cash retainer for a director.

Directors’ compensation is determined by the Board, and the RemCo makes recommendations to the Board based on periodic benchmarking assessments and advice received from Frederic W. Cook & Co., its independent compensation consultant. In 2020, the Board approved an annual cash retainer for the newly-appointed Lead Director of $40,000 per year and approved an increase of $10,000 to the cash retainer granted to the chair of the Audit Committee, each to be effective beginning in fiscal 2021. All other elements of non-employee director compensation remain unchanged from the program put in place at the time of the Merger in 2018, as reflected in the table below.

Summary of 2020 Compensation Elements


Annual Compensation Elements	Amount
Board Retainer	$	100,000
Audit & Finance Committee Chair Retainer	$	30,000
Remuneration & Nominating Committee Chair Retainer	$	30,000
Annual Equity Award Value	$	160,000



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	17

Corporate Governance Practices

Non-Employee Director Compensation for Fiscal 2020

The following table contains information with respect to the annual compensation of our non-employee directors earned during 2020 with respect to their Board service:


Name	Fees Earned Or Paid In Cash ($) ⁽¹⁾		Stock Awards ($)⁽²⁾⁽³⁾		Option Awards		Non-equity Incentive Plan Compensation		Change In Pension Value And Nonqualified Deferred Compensation Earnings		All Other Compensation		Total ($)
Olivier Goudet		100,000		160,000		—		—		—		—		260,000
Peter Harf		130,000		160,000		—		—		—		—		290,000
Juliette Hickman⁽⁴⁾		—		—		—		—		—		—		—
Genevieve Hovde⁽⁵⁾		100,000		160,000		—		—		—		—		260,000
Anna-Lena Kamenetzky⁽⁶⁾		100,000		160,000		—		—		—		—		260,000
Paul S. Michaels		100,000		160,000		—		—		—		—		260,000
Pamela H. Patsley		100,000		160,000		—		—		—		—		260,000
Gerhard Pleuhs⁽⁷⁾		100,000		160,000		—		—		—		—		260,000
Lubomira Rochet⁽⁸⁾		—		—		—		—		—		—		—
Debra Sandler⁽⁹⁾		—		—		—		—		—		—		—
Fabien Simon⁽¹⁰⁾		100,000		160,000		—		—		—		—		260,000
Robert Singer		130,000		160,000		—		—		—		—		290,000
Dirk Van de Put⁽¹¹⁾		100,000		160,000		—		—		—		—		260,000
Justine Tan⁽¹²⁾		—		—		—		—		—		—		—
Larry D. Young		100,000		160,000		—		—		—		—		260,000

(1)	The amounts reported in this column reflect cash retainers paid in 2020. The directors are paid their cash retainers quarterly in arrears.

(2)

The amounts reported in this column reflect the grant date fair value associated with restricted stock units (“RSUs”) granted to each director and computed in accordance with Financial Accounting Standards Board Accounting Standards Codification Topic 718, Stock Compensation. Even though the RSUs may be forfeited, the amounts reported do not reflect this contingency.

(3)	The following table shows the aggregate number of outstanding RSUs for each non-employee director as of December 31, 2020. All of these awards vest five years from their respective grant dates.


Name	KDP RSUs
Olivier Goudet		19,734
Peter Harf		19,734
Genevieve Hovde		19,734
Paul S. Michaels		19,734
Pamela H. Patsley		19,734
Gerhard Pleuhs		19,734
Robert Singer		19,734
Dirk Van de Put		19,734
Larry D. Young		19,734

(4)	Ms. Hickman joined the Board effective January 18, 2021.

(5)	Ms. Hovde is a Partner of BDT & Company. Ms. Hovde has agreed that she will not receive any separate compensation for serving as a director of KDP and will transfer to BDT Capital Partners any director compensation she receives from KDP, including any awards made pursuant to grants of RSUs.

(6)	Ms. Kamenetzky resigned from the Board on December 9, 2020.

(7)

Mr. Pleuhs serves on the Board of KDP as a nominee of Mondelēz, a stockholder of KDP. Until his retirement as an officer of Mondelēz on April 30, 2021, Mr. Pleuhs had agreed that he would not receive any separate compensation for serving as a director of KDP and would transfer to Mondelēz any director compensation receive from KDP, including any awards made pursuant to grants of RSUs.



18	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Corporate Governance Practices

(8)	Ms. Rochet joined the Board effective April 26, 2021.

(9)	Ms. Sandler joined the Board effective March 5, 2021.

(10)	Mr. Simon resigned from the Board on September 7, 2020.

(11)

Mr. Van de Put is an officer of Mondelēz and serves on the Board of KDP as a nominee of Mondelēz, a stockholder of KDP. Mr. Van de Put has agreed that he will not receive any separate compensation for serving as a director of KDP and will transfer to Mondelēz any director compensation he receives from KDP, including any awards made pursuant to grants of RSUs.

(12)	Ms. Tan joined the Board effective December 9, 2020.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	19

Executive Officers

EXECUTIVE OFFICERS

Our executive officers are as follows:


Executive Officers	Age		Position
James Baldwin		59	Chief Legal Officer and Secretary
Fernando Cortes		45	Chief Supply Chain Officer
Mary Beth DeNooyer		50	Chief Human Resources Officer
Ozan Dokmecioglu		49	Chief Financial Officer and President, International
Bob Gamgort		58	Chairman of the Board and Chief Executive Officer
Herbert (Derek) Hopkins		52	President, Cold Beverages
Mauricio Leyva		50	President, Coffee
Maria Sceppaguercio		59	Chief Corporate Affairs Officer
Justin Whitmore		38	Chief Strategy Officer

For more information about Mr. Gamgort, see “Proposal 1 – Election of Directors.” Biographical Information about our other executive officers is set forth below:



James Baldwin		Chief Legal Officer, General Counsel and Secretary

Mr. Baldwin has served as our Chief Legal Officer, General Counsel and Secretary since July 2018. Prior to that Mr. Baldwin served as our Executive Vice President, General Counsel and Secretary of Dr Pepper Snapple Group, Inc. beginning in May 2008. From 1997 to 2008, he served in senior legal positions for Cadbury Schweppes Americas Beverages, Dr Pepper/Seven Up, Inc. and Mott’s LLP. Mr. Baldwin graduated cum laude with a BA in English from Washington & Lee University and earned his JD from Southern Methodist University.



Fernando Cortes		Chief Supply Chain Officer

Mr. Cortes has served as our Chief Supply Chain Officer since July 2018. Prior to that position he was most recently our Executive Vice President of Supply Chain, having first joined the Company in 2003. During his tenure at the Company, Mr. Cortes has held a variety of leadership roles across Supply Chain and Operations. Mr. Cortes began his career with Procter & Gamble in Latin America, holding different positions in product supply and manufacturing plant operations. He received a bachelor’s degree in Industrial Engineering from Universidad Iberoamericana, Mexico City, and his MBA from Instituto Tecnológico Autónomo de México.



Mary Beth DeNooyer		Chief Human Resources Officer

Ms. DeNooyer has served as our Chief Human Resources Officer since July 2019. Prior to joining the Company, Ms. DeNooyer served as Executive Vice President and Chief Human Resources Officer at Pinnacle Foods Inc. from June 2013 through January 2019. From April 2011 through June 2012, Ms. DeNooyer served as Senior Vice President and Chief Human Resources Officer for the division of Sara Lee which was spun-off as Hillshire Brands. From March 2010 to June 2012, Ms. DeNooyer served as Senior Vice President, Compensation and Benefits at Sara Lee. Prior to that, Ms. DeNooyer held Human Resources leadership positions at The Pepsi Bottling Group and General Mills. Ms. DeNooyer holds a bachelor’s degree in Business Administration from Drexel University and a master’s degree in Industrial and Labor Relations from Cornell University.



20	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Executive Officers



Ozan Dokmecioglu		Chief Financial Officer

Mr. Dokmecioglu has served as our Chief Financial Officer since July 2018 and President, International, since November 2020. Prior to the Merger, Mr. Dokmecioglu served as the Chief Financial Officer of KGM beginning in May 2016. Mr. Dokmecioglu joined KGM from Kellogg Inc., where he served from 2012 until 2016 in the positions of Vice President Finance, Chief Financial Officer North America and as Vice President Finance, Chief Financial Officer Europe. Before joining Kellogg, Mr. Dokmecioglu built his career in financial leadership roles in the US, Europe, and Middle East with Kraft Foods Inc., Cargill Inc. and Arthur Andersen. Mr. Dokmecioglu holds a BS in Business Administration from the Middle East Technical University in Ankara, Turkey, and a certificate in Project Investment and Appraisal Management from Harvard University.



Herbert (Derek) Hopkins		President, Cold Beverages

Mr. Hopkins has served as President, Cold Beverages since November 2020 and was previously our Chief Commercial Officer from July 2018 to November 2020. Prior to the Merger, he was most recently Chief Integration Officer for KGM from February 2018 until July 2018, leading the Merger and, prior to that, was President of KGM’s U.S. business from 2015 until 2018. Prior to joining KGM, Mr. Hopkins spent 25 years in the beverage industry across the US, Canada and Europe. He has held a number of commercial, marketing and general management roles for companies including Bacardi Limited, The Coca-Cola Company, Anheuser-Busch InBev SA/NV, and Guinness Diageo. Mr. Hopkins holds a BBA from Texas Wesleyan University and has completed Advanced Management Programs with INSEAD in Fontainebleau, France and the University of Pennsylvania’s Wharton School of Business.



Mauricio Leyva		President, Coffee

Mr. Leyva has served as our President, Coffee, since November 2020 and was previously our President, International & Business Development, from March 2020 to November 2020. Prior to joining KDP, Mr. Leyva served as a partner of JAB from January 2020 until March 2020. Prior to joining JAB, Mr. Leyva was the Chief Executive Officer of Grupo LALA, S.A.B. de C.V., a Mexican Company, and leading dairy company from September 2018 through December 2019. Mr. Leyva served in various positions of increasing responsibility at AB InBev N.V. from 2005 until 2018, including most recently as Chief Executive Officer of Grupo Modelo. Mr. Leyva has spent 25 years building a successful career as a senior executive for various companies across the globe, specializing in beverages. Mr. Leyva holds a diploma of International Management from the ICN Postgraduate Business School at the University of Nancy, France. Mr. Leyva graduated with Honors in Commerce with a BA from the University of Los Andes in Colombia, and completed an advanced management and leadership program with the Said Business School at the University of Oxford in England.



Maria Sceppaguercio		Chief Corporate Affairs Officer

Ms. Sceppaguercio has served as our Chief Corporate Affairs Officer since July 2018. Prior to the Merger, Ms. Sceppaguercio served as Senior Vice President, Investor Relations for KGM since joining in 2018. Prior to joining KGM, Ms. Sceppaguercio was Senior Vice President of Investor Relations for Pinnacle Foods Inc. from 2012 to 2018, having built an award-winning investor relations function for the company following its initial public offering. Prior to Pinnacle Foods, Ms. Sceppaguercio held senior positions in finance, corporate communications and investor relations at Ann Taylor and Revlon, Inc. She began her career at Nabisco, where she held senior management positions in finance, strategic and business planning and investor relations during her 18-year tenure. Ms. Sceppaguercio holds an MBA from Seton Hall University and a BS in Business Administration from Montclair State University.



Justin Whitmore		Chief Strategy Officer

Mr. Whitmore has served as our Chief Strategy Officer since March 2021. Prior to joining KDP, Mr. Whitmore served as EVP Alternative Protein at Tyson Foods from 2019 to February 2021 and as EVP Corporate Strategy and Chief Venture & Sustainability Officer from 2017 to 2019. Mr. Whitmore served as an Associate Partner at McKinsey & Co. from 2014 to 2017, and from 2011 to 2014, Mr. Whitmore served as Engagement Manager for Booz & Company in the management consulting business unit, Strategy&. Prior to that, Mr. Whitmore held various leadership positions at Johnson Controls. Mr. Whitmore holds a bachelor’s degree in Business from the University of Alabama at Birmingham and a master’s degree in Business from the University of Notre Dame.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	21

Proposal 2 – Advisory Resolution to Approve Executive Compensation

PROPOSAL 2 – ADVISORY RESOLUTION TO APPROVE EXECUTIVE COMPENSATION

As required by Section 14A of the Exchange Act, the Company is asking stockholders to approve an advisory resolution on the Company’s executive compensation as reported in this Proxy Statement. As described in the Compensation Discussion and Analysis section of this Proxy Statement, executive compensation programs are designed to attract and retain talent through the alignment of pay and financial interests of our executives with stockholder value creation. We will continue to design and implement our compensation programs and policies in line with this philosophy to promote superior performance results and generate greater value for our stockholders.

Beginning in 2011, a “say on pay” advisory vote to approve executive compensation has been required for all U.S. public companies under Section 14A of the Exchange Act. Therefore, in accordance with the Exchange Act, and as a matter of good corporate governance, the Company is asking stockholders to approve the following non-binding advisory resolution at the 2021 Annual Meeting:

“RESOLVED, that the stockholders of Keurig Dr Pepper Inc. (the “Company”) approve, on an advisory basis, the compensation of the Company’s named executive officers disclosed in the Compensation Discussion and Analysis, compensation tables and the narrative discussion in the Proxy Statement for the Company’s 2021 Annual Meeting of Stockholders.”

Because your vote on this proposal is advisory, it will not be binding on the Board. However, the RemCo and the Board will consider the outcome of the vote when making future compensation decisions.

The Board unanimously recommends that KDP’s stockholders vote “FOR” the approval of the Advisory Resolution to Approve KDP’s Executive Compensation



22	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Compensation Discussion and Analysis

COMPENSATION DISCUSSION AND ANALYSIS

As KDP transitions to a more widely held publicly-traded company, the Board is committed to ensuring that KDP’s compensation programs continue to closely align the interests of executive leadership with those of the Company’s stockholders and drive the Company’s strategic goals. Historically, this close connection to stockholders has been demonstrated by high levels of required direct investment and stock ownership by our executives, as well as lengthy vesting periods on all equity incentives. In 2020, the Board implemented a number of long-term executive leadership retention strategies, including the reorganization of the Company’s executive leadership team and special reinvestment awards designed to motivate and retain certain executives that had reached the end of a significant five-year cliff vesting under previous investment program grants.

The Compensation Discussion and Analysis that follows describes our executive compensation philosophy and programs, as well as the RemCo’s compensation-setting process and the 2020 compensation of our named executive officers (“NEOs”).

Our NEOs for fiscal 2020 are:


Robert Gamgort	Ozan Dokmecioglu	Mauricio Leyva	Derek Hopkins	Fernando Cortes
Chairman and Chief Executive Officer	Chief Financial Officer and President, International	President, Coffee	President, Cold Beverages	Chief Supply Chain Officer

Table of Contents


Overview			23

Roles and Responsibilities with Regard to Compensation			26

Peer Group, Market Data and Benchmarking			26


2020 Compensation Decisions			27

Other Matters			31

Executive Compensation Tables			32

Overview

2020 Performance Highlights

During 2020, KDP achieved exceptional financial and operational performance, including:

Net Sales

$11.62B

p 4.5%

Net income

$1.33B

p 5.7%

Added approximately

new U.S. households

using the Keurig coffee brewing system

Gained market share

in more than

90%

of the Company’s cold beverage retail base



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	23

Compensation Discussion and Analysis

We have also continued to generate exceptionally strong cash flow, allowing us to rapidly de-lever following the Merger in 2018 and simultaneously return significant capital to our stockholders and drive stockholder returns:



Management Leverage Ratio^* decreasing from 4.5x at year-end 2019 to 3.6x at year-end 2020	$2.3B in dividends paid in the 11 quarters since the Merger	93% Total Stockholder Return Since the Merger in July 2018^**

Our Compensation Philosophy & Practices

The primary objectives of our executive compensation programs are to:

◾

Attract and retain highly qualified and experienced executives

◾

Motivate executives to achieve KDP’s strategic goals and adhere to our values

◾

Encourage, reinforce and reward delivery of stockholder value

Elements of KDP’s Compensation Program

NEO compensation consists of base salary, annual cash incentive awards under our Short-Term Incentive Plan (“STIP”), annual equity awards under our Long-Term Incentive Plan (“LTIP”), and our unique Elite Investment Program (“Elite”).


ELEMENT	DESCRIPTION	OBJECTIVE
Base Salary	Fixed cash paid regularly during the year See page 27 for more information	To attract and retain highly qualified executives by offering salaries that are competitive with market opportunities and that reward each executive’s position, role, responsibility and experience
Short-Term Incentive Plan	Variable performance-based cash payment paid at the beginning of the subsequent year See page 27 for more information	To motivate and reward the achievement of our annual performance objectives: growth, profit and cash
Annual LTIP Awards	Time-based restricted stock units (“RSUs”) that vest over five years See page 29 for more information	To reward performance over the longer term by encouraging focus on the long-term value of the stock while discouraging excessive risk taking to optimize short-term and non-sustainable performance
Elite Investment Program	Required purchases of significant levels of KDP common stock coupled with a one-for-one matching award of RSUs that cliff vest in five years See page 29 for more information	To directly align the interests of executives with stockholders by requiring significant personal investment in the Company over an extended period of time

*	Management leverage ratio is a non-GAAP measure. Please see Appendix A for a reconciliation.

**	Source: FactSet data showing change in share price plus reinvestment of dividends from July 10, 2018 to April 19, 2021.



24	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Compensation Discussion and Analysis

Competitive Pay Tied Closely to Long-Term Performance

The RemCo generally reviews and targets the 50^th percentile market pay level when assessing annual cash compensation, and between the 50^th and 75^th percentile when assessing our highly leveraged equity program described in this Compensation Discussion and Analysis. We benchmark our compensation against a peer group of companies with whom we compete for key talent (the “Compensation Peer Group”), which is described more fully below. We also provide certain benefits and perquisites in line with general practice, but this is not a significant element of compensation for our NEOs.

To retain the right talent needed to lead our Modern Beverage Company, while aligning the interests of our NEOs with our stockholders, a significant portion of executive compensation is tied to Company performance in the form of annual cash incentives and equity awards as well as required participation in our Elite Investment Program. Elite provides an opportunity for executives to realize substantial value when they invest their own funds alongside our stockholders.

Compensation Policies and Governance Practices

Our compensation governance policies as summarized below further align our executives’ interests with those of our stockholders and are designed to manage risk and follow best practices:

Significant stock ownership required. KDP’s Board strongly believes that to successfully drive and deliver stockholder value over the long term, significant long-term stock ownership by our NEOs is nonnegotiable. All NEOs and other senior executives are required to participate in the Elite Investment Program and maintain substantial investment in our Company until the underlying equity incentive vests after a five-year period. Our CEO, for example, is subject to a $25 million stock ownership requirement under Elite. The five NEOs described in this Compensation Discussion and Analysis have each made substantial personal investments in KDP stock during their tenures and as of the record date collectively own common stock valued at approximately $272 million.

No tax gross-ups. Any personal income taxes due as a result of compensation and/or perquisites, other than reimbursement for taxes incurred with respect to certain relocation or housing expenses, are the responsibility of the NEOs. We do not provide tax gross-ups on any change-in-control benefits.

Incentives do not encourage excessive risk taking. In order to assess the risk inherent in the design of our compensation program, the RemCo regularly reviews our plans and programs and has determined that our compensation program is not designed to encourage excessive risk taking. For example, we continue to utilize multiple performance measures under the annual STIP to reduce the risk of over-concentration on a single business or financial metric, while our equity awards generally have five-year vesting periods tied to continued employment with the Company, which discourages excessive risk taking intended to optimize short-term and non-sustainable performance.

Clawback provisions in our incentive compensation programs. Our short-term and long-term incentive compensation, including gains from equity compensation and the Elite Investment Program, is subject to recoupment, or clawback, in certain circumstances. In addition to any clawbacks required by law, regulation or applicable listing standards, the clawback policy allows KDP to recoup payments in the event of a financial restatement for the executive covering the compensation that was paid in excess of restated values for the three-year period preceding any accounting period which is restated.

Double-trigger equity award vesting upon a change of control. All active equity compensation plans and programs that provide for additional or accelerated payment or fully accelerated vesting in connection with a change in the control of the Company, including the annual LTIP awards and the Matching RSUs issued pursuant to the Elite Investment Program, require a “double-trigger,” which means that accelerated vesting of equity will only occur upon a termination of employment in connection with a change of control (and not solely as a result of the completion of a change in control transaction).

No hedging. Under our insider trading policy, all employees and members of the Board are prohibited from engaging in any speculative transactions in KDP securities, including engaging in short sales, transactions involving put options, call options or other derivative securities, or any other forms of hedging transactions, such as collars or forward sale contracts.

No backdating or repricing of equity awards, including stock options. While we currently are not utilizing stock options as part of our compensation mix, repricing of stock options and issuing stock options at below market exercise prices are strictly prohibited by our equity incentive plan and any options we would grant must have an exercise price at least equal to the fair market value of our stock on the date of grant.

Minimal perquisites. NEO perquisites are evaluated annually by the RemCo and determined to be reasonable and do not represent a significant portion of any NEO’s total compensation.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	25

Compensation Discussion and Analysis

Roles and Responsibilities with Regard to Compensation

Role of the RemCo and Board

Our RemCo annually evaluates and approves the compensation for our executive leadership team, including all NEOs, and then makes a recommendation to the Board for final approval of equity awards, bonus payouts or changes in compensation packages. The RemCo’s determinations regarding the compensation of our executive officers take into account a variety of factors, including recommendations by our Chairman and CEO (except regarding himself) and other factors the RemCo believes are appropriate. Typically, however, changes in overall target compensation levels are not approved year to year absent significant changes in responsibility or market positioning.

Role of Compensation Consultant

In 2020, the RemCo engaged Frederic W. Cook & Co. (“FW Cook”) to provide information regarding the Compensation Peer Group and compensation benchmarking data for NEOs and executive-level positions, as well as information about market practices for equity compensation and plan governance. The RemCo assessed the independence of FW Cook and concluded that FW Cook is independent, and no conflict of interest exists that would prevent FW Cook from providing this information to the RemCo.

FW Cook reports directly to the RemCo, with input from certain members of senior management. All decisions with respect to the amount and form of NEO compensation under our executive compensation programs are made solely by the RemCo and the Board, and may reflect factors and considerations other than the information provided by FW Cook.

Role of Stockholders

As part of its annual processes, the RemCo considers the results of the stockholder advisory vote on our executive compensation from prior years. Our stockholders have expressed strong support of our executive compensation programs to date, with 99.8% of votes cast in 2020 supporting the advisory vote and 99.7% approving in 2019. While the Board believes that our executive compensation programs have been very successful in aligning management and stockholder interests, the RemCo will continue to design and implement our compensation programs and policies in line with this philosophy to promote superior performance results and generate greater value for our stockholders.

Peer Group, Market Data and Benchmarking

In establishing compensation for our NEOs, the RemCo considers the compensation practices of the Compensation Peer Group and the pay levels for similar roles among the Compensation Peer Group companies. In assessing pay levels for the NEOs, the RemCo considers a total compensation range between the 50th and 75th percentile as reasonable given the aggressive KDP business plan goals under the STIP and the high levels of “at-risk” pay for all KDP senior executives.

The RemCo periodically reviews the make-up of the Compensation Peer Group. The Compensation Peer Group includes companies that compete directly with us for executive talent and compete with us in the marketplace for business and investment opportunities.

The 2020 Compensation Peer Group was comprised of the following companies:


Anheuser-Busch InBev SA/NV		The Kraft Heinz Company
Campbell Soup Company		McCormick & Company, Incorporated
Chocoladenfabriken Lindt & Sprungli AG		Mondelēz International, Inc.
The Coca-Cola Company		Nestle S.A
Danone SA		PepsiCo, Inc.
Diageo plc		The Procter & Gamble Company
The Hershey Company		Reckitt Benckiser Group plc
Kellogg Company		Unilever PLC

Compensation elements from the Compensation Peer Group are then size-adjusted to reflect the relative revenue scope of the NEOs as compared to the Compensation Peer Group. The RemCo supplements the Compensation Peer Group data with size-adjusted published survey data. The RemCo believes that using both the relative size-adjusted Compensation Peer Group and survey data provides a balanced approach to attract and retain highly talented employees.



26	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Compensation Discussion and Analysis

2020 Compensation Decisions

In 2020, we announced several strategic changes to our management team, including the consolidation of our executive leadership team designed to enhance speed-to-market and decision effectiveness, as well as the appointment of Mauricio Leyva, a highly accomplished executive with over 25 years of broad business experience, to the then newly-created role of President, International and Business Development and, later in the year, to the role of President, Coffee.

The RemCo and Board also took specific retention actions for top talent as the Company continues to execute on its strategic plans. As described further below under “2020 Elite Reinvestment Awards,” Messrs. Gamgort, Dokmecioglu and Hopkins were each granted special incentive awards designed to “rematch” their original Elite investments made in KGM in 2016, provided they maintain the equivalent number of shares of KDP common stock. These one-time awards and re-investment opportunities reflect the Board’s commitment to retaining critical executive talent and ensuring management’s continued focus on long-term value creation and alignment with stockholders.

The specific compensation elements and decisions applicable to our NEOs’ 2020 compensation are described in more detail below.

Base Salary

Salary levels are reviewed periodically by the RemCo with any salary increases approved after a comparative analysis of base salaries for similar positions among the Compensation Peer Group. When determining base salaries, the RemCo considers external market conditions in addition to total direct compensation targets and personal performance. Effective November 1, 2020, the RemCo approved a base salary increase from $625,000 to $750,000 for Mr. Hopkins in recognition of his increased duties as President, Cold Beverages in assuming responsibility for both Marketing and Concentrates organizations in addition to our Direct Store Delivery and Commercial businesses. Also effective November 1, 2020, the RemCo approved a base salary increase for Mr. Cortes from $500,000 to $600,000 in recognition of the strategic importance of the global supply chain role and the significant success of our supply chain to manufacture and distribute products during the COVID-19 pandemic, particularly in comparison to direct competitors. No other NEO received a base salary increase during fiscal year 2020. Each NEO’s annual base salary as of the end of 2020 follows:


NEO	Base Salary
Robert Gamgort	$	1,500,000
Ozan Dokmecioglu	$	850,000
Mauricio Leyva	$	850,000
Derek Hopkins	$	750,000
Fernando Cortes	$	600,000

Short-Term Incentive Plan

The STIP is a key component of KDP’s annual compensation program and is designed to link performance-based annual cash incentives to the achievement of predetermined financial performance goals that correspond directly with the Company’s business plan and external earnings guidance. The RemCo believes that aligning bonus payouts directly with these key quantifiable performance targets makes the administration of the STIP clear to participants while encouraging, reinforcing and rewarding delivery of stockholder value.

STIP Structure

In 2020, we moved to a single payout scale for all job levels with a maximum payout of 250% of base salary for all bonus-eligible employees. This 250% maximum payout level was decreased from previous years’ maximum of 310% to more closely align with market norms. Given the extraordinary times brought on by the COVID-19 pandemic and continuing economic uncertainty, we adopted one set of corporate goals in 2020 for all 7,000 STIP participants. Our expectation is that having one set of goals to measure against supports our OneKDP approach and contributed significantly to the Company’s strong performance in 2020.

Target STIP awards for each NEO are set as a percentage of such NEO’s base salary, with Mr. Gamgort’s 2020 target at 150% of base salary and the other NEOs at 80%. Payouts are based on the Company’s achievement on three categories of metrics:

◾

Growth, measured by total Net Sales



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	27

Compensation Discussion and Analysis

◾

Profit, measured by Adjusted Operating Income (“OI”)

◾

Cash, measured by Net Working Capital as a percent of Net Sales^*

In the first quarter of 2020, the RemCo determined performance targets for each metric at the levels reflected in the table below, with the “Good” (Target) level set to correspond with the Company’s annual operating plan approved by the Board. Notwithstanding the influences of the COVID-19 pandemic, the performance targets under the STIP were not modified.


	KDP 2020 STIP Performance Targets
Metric *(in millions, except %s)*	Unacceptable (Threshold)		Marginal		Acceptable		Good (Target)		Very Good		Excellent (Maximum)
Growth – Net Sales	$	11,342	$	11,414	$	11,486	$	11,558	$	11,669	$	11,780
Profit – Adjusted OI	$	3,078	$	3,107	$	3,136	$	3,165	$	3,250	$	3,330
Cash – Net Working Capital		(13.9%)		(14.4%)		(14.9%)		(15.4%)		(15.9%)		(16.4%)

Achievement levels on each metric correspond to a payout multiplier set by the RemCo for each level and reflected in the table below. The multiplier achieved for each of the three metrics (interpolating between each award level, as appropriate) are then multiplied together to determine the total payout multiplier for the STIP. Importantly, if the Company performs below the “Unacceptable” (Threshold) level for the Profit metric, the entire bonus payout will be zero.


	KDP 2020 STIP Payout Multiple
Metric	Unacceptable			Marginal			Acceptable			Good			Very Good			Excellent
Growth – Net Sales		70	%		80	%		90	%		100	%		125	%		145	%
Profit – Adjusted OI		0	%		33	%		80	%		100	%		125	%		145	%
Cash – Net Working Capital		70	%		80	%		90	%		100	%		115	%		119	%

2020 Performance Results and Payouts

2020 STIP awards were calculated and paid in the first quarter of 2021 upon certification by the RemCo of the achievement levels reflected in the table below, which corresponded to a total payout multiplier of 107% of target:


Metric *(in millions, except %s)*	Actual Results			Corresponding Multipliers
Growth – Net Sales	$	11,618			113.4	%
Profit – Adjusted OI	$	3,191			104.0	%
Cash – Net Working Capital		(14.9%)	⁽¹⁾		90.4	%
Total Payout Multiplier					107	%

(1)

A negative adjustment was made by the RemCo (thereby lowering the payout multiplier for this metric) in order to normalize for the effects of certain accelerated accounts receivable collection programs implemented in 2020.

The table below shows target payout levels and actual STIP awards earned by each NEO for 2020.


NEO	Target 2020 STIP Payouts			Actual 2020 STIP Payout
Robert Gamgort	$	2,250,000		$	2,407,500
Ozan Dokmecioglu	$	680,000		$	727,600
Mauricio Leyva	$	548,087	⁽¹⁾	$	586,454	⁽¹⁾
Derek Hopkins	$	516,667	⁽²⁾	$	552,833	⁽²⁾
Fernando Cortes	$	413,333	⁽²⁾	$	442,267	⁽²⁾

(1) Reflects proration for the portion of 2020 during which he was employed by the Company.

(2) Reflects proration to reflect a salary change in 2020.

^*	The Net Working Capital metric is calculated as follows: (Trade accounts receivable, net + Inventories - Accounts payable) / Net sales



28	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Compensation Discussion and Analysis

Long-Term Incentive Compensation

Annual RSU Awards

To balance incentives to achieve short-term and long-term success, the compensation program for our NEOs features long-term equity-based compensation under the LTIP generally awarded in the form of RSUs. We closely align the interests of our NEOs with those of our stockholders through a compensation program which pays a significant portion of total compensation in the form of at-risk equity.

The structure of KDP’s equity awards focuses our executives on increasing stockholder value over a sustained period of time. Annual awards under the LTIP and Matching RSUs have generally been subject to five-year vesting periods tied to continued employment with the Company, consistent with the approach used by KGM prior to the Merger. Our equity compensation programs encourage retention of and long-term focus by our NEOs by giving them an ownership stake in our future growth and financial success.

Annual LTIP awards are generally granted in March. Prior to 2020, annual RSUs had been structured to vest in full on the fifth anniversary of the grant date. For the 2020 awards for NEOs and other similarly situated executives, the RemCo modified the vesting schedule to better align with market norms of our public peers, while still maintaining a lengthy vesting period. The annual RSUs now vest 60% on the third anniversary of the date of grant, with 20% vesting on the fourth and fifth anniversaries. Coupled with this change, the RemCo reduced the overall grant values of the annual LTIP awards by approximately 15% from 2019, recognizing the earlier realizable value. The table below reflects the grant values of the annual LTIP awards to NEOs in 2020.


NEO	Annual LTIP Value
Robert Gamgort	$	4,700,000
Ozan Dokmecioglu	$	2,200,000
Mauricio Leyva	$	2,200,000
Derek Hopkins	$	1,200,000
Fernando Cortes	$	1,200,000

Elite Investment Program

Above all, the Board strongly believes in significant long-term stock ownership by our NEOs, and all NEOs of the Company are required to participate in our Elite Investment Program. Under Elite, the executive makes a commitment, at the time of initial hiring or promotion, to a specific level of investment (within a minimum and maximum range) in KDP Common Stock (the “Commitment Amount”) according to their job level and business scope (the “Investment Target Range”).

The opportunity to participate in Elite is a one-time opportunity upon achieving eligibility, although participants who experience a promotion into a higher level of the Elite program are given an opportunity to increase their investment to the level commensurate with their new title. For each share of KDP Common Stock purchased (each, an “Elite Share”) up to the Commitment Amount, the executive receives one Matching RSU, which award is made upon the executive’s entry into Elite and vests on the fifth anniversary of grant, subject to the executive’s ongoing employment with the Company and the continuous ownership of the Commitment Amount. Each executive typically has a one-year period (the “Investment Period”) to purchase Elite Shares to meet his or her Commitment Amount. At the end of the Investment Period, if the executive has purchased Elite Shares equivalent to his or her Commitment Amount, and continues to hold the Elite Shares for the remainder of the vesting period, the executive will retain (and is eligible to vest in), the full number of Matching RSUs awarded. However, if the executive has invested less than the minimum of his or her Investment Target Range, all Matching RSUs are immediately canceled and forfeited. If the executive has achieved at least the minimum of his or her Investment Target Range but less than their Commitment Amount, Matching RSUs are reduced to match the actual investment level with the balance immediately canceled and forfeited.

When benchmarking the annual value of long-term incentive awards as part of our executives’ compensation, the RemCo takes into account twenty percent (20%) of the grant value of any outstanding Matching RSUs awarded to an executive under Elite.

Upon joining the Company in 2020, Mr. Leyva received a grant of Matching RSUs with a value of $5,000,000 to match his Commitment Amount. Messrs. Gamgort, Dokmecioglu, Hopkins and Cortes previously fulfilled their respective Commitment Amounts upon becoming eligible to participate in Elite.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	29

Compensation Discussion and Analysis

2020 Elite Reinvestment Awards

Ultimately, to retain the Matching RSUs granted pursuant to Elite, each NEO must maintain the minimum ownership of shares of KDP Common Stock until the underlying incentive equity vests at the end of the five-year period. Messrs. Gamgort, Dokmecioglu and Hopkins each made their initial investments under the Elite program in 2016 in the amounts of $25 million, $11 million and $5 million, respectively, and the corresponding Matching RSUs from those original investments cliff-vested in March 2021. Given the significant vesting event scheduled to occur in 2021, the RemCo approved a new retention strategy for these three executives.

In September 2020, six months prior to the cliff-vesting of the initial Elite Matching RSU, Messrs. Dokmecioglu and Hopkins were awarded “Reinvestment” RSUs with values equivalent to their initial Elite investments. These awards also vest over five years with 25% vesting on each of the second, third, fourth and fifth anniversaries of the grant date, and are conditioned on the recipient maintaining their original Commitment Amount from 2016. If at any time during the five-year vesting period the executive owns less than the equivalent number of shares of KDP Common stock, all of the Reinvestment RSUs are immediately canceled and forfeited.

Mr. Gamgort also received a Reinvestment award in September 2020, however, later in the year as part of strategic planning for the next phase of the Company’s evolution, the Board reconsidered the structure and vesting conditions of the CEO’s Reinvestment award, with a view towards creating a strong performance-based incentive structure over a targeted three-year period. As a result, in December 2020, the RemCo modified the vesting conditions of Mr. Gamgort’s Reinvestment award to apply rigorous performance conditions to 75% of the total RSUs granted in September 2020. The structure of these performance-based RSUs is designed to strongly align the CEO with the long-term interests of stockholders by effectively requiring the Company to beat the market in order to achieve any payout:

◾

KDP’s relative Total Shareholder Return (TSR) will be compared to the S&P 500 over one, two and three-year periods with one third of the performance-based RSUs available to vest after each measurement period

◾

For each of the three measurement periods, if the Company’s TSR is below the 50th percentile, payout for that tranche of units will be 0%

◾

The full target amount of RSUs awarded can vest only if TSR achieves the 80th percentile or better in each of the three measurement periods, with no potential for a payout above 100% of target

The remaining 25% of the total RSUs originally awarded in September 2020 vest in equal installments on January 15, 2022, 2023 and 2024. Vesting of all time or performance-based RSUs under Mr. Gamgort’s Reinvestment award is subject to continued employment on the applicable vesting date. Upon any vesting of RSUs, Mr. Gamgort is prohibited from selling such vested shares for at least one additional year, which further aligns him to the long-term performance of the Company.

While only Mr. Gamgort’s Reinvestment award was modified to add the rigorous TSR performance conditions described above, the RemCo will continue to evaluate the use of performance-based long-term incentive vehicles going forward.

Inducement Awards to Mr. Leyva

At the time of his hire in March 2020, Mr. Leyva received a one-time sign-on grant of RSUs with a value of $15,000,000 intended to replace certain equity incentives which were forfeited by Mr. Leyva upon leaving his prior employer. This award vests over five years with 40% vesting after the second anniversary of the grant and the remaining 60% vesting after the fifth anniversary of the grant.

Additionally, Mr. Leyva received a one-time cash sign-on bonus of $5,500,000 intended as an inducement to join the company. In the event that Mr. Leyva resigns from or is terminated for cause by KDP prior to the second-anniversary of his date of hire, 100% of this sign-on bonus is repayable to KDP.

Promotion Award to Mr. Hopkins

At the time of his promotion to the position of President, Cold Beverages, the RemCo approved a one-time grant of RSUs to Mr. Hopkins with a value of $5,000,000. This award vests over five years with 60% vesting after the third anniversary of the grant, 20% vesting on the fourth anniversary and the remaining 20% vesting on the fifth anniversary of the grant. This award is intended to recognize his expanded scope of responsibilities and further incentivize Mr. Hopkins to deliver increased value to stockholders in his new role.



30	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Compensation Discussion and Analysis

Other Matters

General Benefits and Perquisites

Our NEOs participate in the same benefit plans generally available to our employees. These benefit plans include health insurance, life insurance and disability coverage. NEOs receive the same coverage as the rest of our employees.

While we may provide NEOs with reasonable perquisites on an individual basis, such perquisites do not make up a significant part of any NEO’s total compensation. All perquisites with an aggregate value of at least $10,000 received by an NEO are detailed in the footnotes to the Summary Compensation Table.

Retirement and Pension Benefits

NEOs are eligible to participate in the Company’s qualified 401(k) plan, which includes a company match. We do not maintain or make contributions to a defined benefit plan for any of our NEOs.

Potential Payments upon Termination of Employment

The employment agreements for Messrs. Gamgort and Dokmecioglu, and our compensation plans, provide for certain payments and incremental benefits if a NEO’s employment is terminated under certain circumstances. There are no tax gross-ups provided in connection with these payments or incremental benefits. These payments and incremental benefits are discussed under “Post-Termination Compensation” beginning on page 36.

Change in Control

All active equity compensation plans and programs that provide for additional or accelerated payment or fully accelerated vesting in connection with a change in the control of the Company, including annual LTIP awards, the Matching RSUs, and all other equity awards, require a “double-trigger,” which means that accelerated vesting of equity will only occur upon a termination of employment in connection with a change of control (and not solely as a result of the completion of a change in control transaction). The equity awards vest in full upon a qualifying termination in connection with a change of control.

Tax and Accounting Implications

Section 162(m) of the Internal Revenue Code of 1986, as amended, imposes an annual limit of $1 million per person on the corporate tax deduction for compensation paid by a company to certain of its executive officers. Although the Company believes that tax deductibility of executive compensation is an important consideration, the RemCo in its judgement may, nevertheless, authorize compensation payments that are not fully tax deductible, and/or modify compensation programs and practices without regard for tax deductibility when it believes that such compensation is appropriate.

Report of the Remuneration and Nomination Committee

In fulfilling its responsibilities, the Remuneration and Nomination Committee reviewed and discussed with management the Compensation Discussion and Analysis set forth in this Proxy Statement.

In reliance on the review and discussions referred to above, the Remuneration and Nomination Committee recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement and the Company’s Annual Report on Form 10-K for the year ended December 31, 2020 (through incorporation by reference to this Proxy Statement).

The Remuneration and Nomination Committee

Paul S. Michaels, Chair

Genevieve Hovde

Debra Sandler

Dirk Van de Put



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	31

Compensation Discussion and Analysis

Executive Compensation Tables

The executive compensation disclosure contained in this section reflects compensation information for 2020 for our NEOs.

Summary Compensation Table

The following table sets forth information regarding the compensation earned by our NEOs in fiscal years 2020, 2019 and 2018.


Name and Principal Position	Year		Salary ($)⁽¹⁾		Bonus ($)			Stock Awards ($)⁽²⁾			Option Awards ($)		Non-Equity Incentive Plan Compensation ($) ⁽³⁾		Change in Pension Value and Nonqualified Deferred Compensation Earnings ($)		All Other Compensation⁽⁴⁾		Total
Bob Gamgort Chairman and CEO		2020	$	1,557,692		—		$	18,334,997	⁽⁵⁾		—	$	2,407,500		—	$	210,347	$	22,510,536
		2019	$	1,500,000		—		$	5,500,015			—	$	2,047,500		—	$	157,406	$	9,204,921
		2018	$	721,154		—			—				$	3,496,875		—	$	29,403	$	4,247,432
Ozan Dokmecioglu Chief Financial Officer & President International		2020	$	882,692		—		$	13,200,021			—	$	727,600		—	$	18,265	$	14,828,578
		2019	$	848,077		—		$	2,600,024			—	$	618,800		—	$	42,321	$	4,109,222
		2018	$	384,615		—		$	2,600,009			—	$	1,193,600		—	$	4,195	$	4,182,419
Mauricio Leyva President, Coffee⁽⁶⁾		2020	$	676,731	$	5,500,000	⁽⁷⁾	$	22,200,017			—	$	586,454		—	$	22,137	$	28,985,339
Derek Hopkins President, Cold Beverages⁽⁶⁾		2020	$	668,269		—		$	11,200,048			—	$	552,833		—	$	17,100	$	12,438,250
		2019	$	589,423		—		$	1,500,011			—	$	432,412		—	$	13,507	$	2,535,353

Fernando Cortes Chief Supply Chain Officer⁽⁶⁾		2020	$	538,462		—		$	1,200,009			—	$	442,267		—	$	29,940	$	2,210,678
Fernando Cortes Chief Supply Chain Officer⁽⁶⁾		2019	$	500,000		—		$	1,500,011			—	$	364,000		—	$	79,895	$	2,443,906

(1)	Certain amounts shown in the “Salary” column for 2020 are higher than the 2020 annual base salary levels discussed on page 27 due to one additional pay cycle occurring in calendar year 2020.

(2)

The amounts reported in the Stock Awards column reflect the grant date fair value associated with awards of RSUs to each of the NEOs. Assumptions used to calculate these amounts (disregarding forfeiture assumptions) are included in Note 9 “Stock-Based Compensation,” to our Consolidated Financial Statements, which are included in our 2020 Form 10-K. For further information on the stock awards granted in fiscal year 2020, see “—Grants of Plan-Based Awards” beginning on page 33.

(3)	The amounts reporting in the Non-Equity Incentive Plan Compensation column reflect the amounts earned by each NEO under the 2020 STIP.

(4)

Amounts reported in the All Other Compensation column reflect other compensation for each NEO, including (i) the cost of personal use of corporate aircraft, (ii) certain relocation or housing expenses, and (iv) amounts contributed by the Company to tax-qualified defined contributions plans and non-tax qualified contribution plans. The following table provides additional details around these amounts:


Name	Corporate Aircraft^(a)		Relocation / Housing^(b)		Company Contributions^(c)
Robert Gamgort	$	13,750	$	178,071	$	18,526
Ozan Dokmecioglu		—		—	$	18,265
Mauricio Leyva	$	5,464		—	$	16,673
Derek Hopkins		—		—	$	17,100
Fernando Cortes		—		—	$	29,940

(a)

For SEC purposes, the cost of personal use of a corporate aircraft is calculated based on the aggregate incremental cost to the Company. We calculated the aggregate incremental cost using estimated variable costs of operating the aircraft. Fixed costs which do not change based on usage, such as pilot salaries, depreciation of aircraft and cost of maintenance are excluded.

(b)

Reimbursement to Mr. Gamgort of dual housing costs associated with maintaining residences near the Company’s co-corporate headquarters in Massachusetts and Texas, including gross-up for taxes.

(c)

The amounts reported in the Company Contributions column represent our contributions to the tax-qualified defined contribution plans and non-tax qualified defined contribution plans.

(5)

On September 15, 2020, Mr. Gamgort was granted an Elite Reinvestment RSU award representing 868,056 shares of common stock, with a grant date fair market value equal to $25,000,000, to vest in four equal installments on each of the second, third, fourth and fifth anniversary of the date of grant. On December 7, 2020, the vesting conditions of the RSU award were modified such that 25% of the shares will vest in equal installments on January 15, 2022, 2023 and 2024, and up to 75% of the shares will be eligible to vest on the same dates, subject to relative TSR performance over the applicable measurement periods. The modified award’s grant date fair value of $13,634,990 is reflected in the



32	2021 PROXY STATEMENT	Keurig Dr Pepper Inc.

Compensation Discussion and Analysis

amount presented in the Summary Compensation Table. For additional information regarding the terms of Mr. Gamgort’s Reinvestment award, see “2020 Elite Reinvestment Awards” on page 30.

(6)	Mr. Leyva was not a NEO in 2019 or 2018, and Messrs Hopkins and Cortes were not NEOs in 2018. In accordance with the SEC disclosure requirements, their compensation disclosure is provided only for the year in which they were NEOs.

(7)	Reflects a cash sign-on bonus paid in March 2020 intended as an inducement to join the Company.

Grants of Plan-Based Awards

The following table sets forth information regarding equity plan awards and non-equity incentive plan awards by us to our NEOs in fiscal year 2020. For a discussion of the material terms of these awards, see “Compensation Discussion and Analysis” beginning on page 23.


Name	Grant Date			Estimated Future Payouts Under Non-Equity Incentive Plan Awards⁽¹⁾						Estimated Future Payouts Under Equity Incentive Plan Awards						All Other Stock Awards: Number of Shares of Stock or Units (#)⁽²⁾		Grant Date Fair Value of Stock and Option Awards ($)
Name	Grant Date			Threshold ($)		Target ($)		Maximum ($)		Threshold (#)		Target (#)		Maximum (#)				Grant Date Fair Value of Stock and Option Awards ($)
Robert Gamgort					—		2,250,000		5,625,000
		3/12/2020	⁽³⁾														204,437		4,700,007
		12/7/2020	⁽⁴⁾														217,014		5,627,173
		12/7/2020	⁽⁵⁾								—		651,042		651,042				8,007,817
Ozan Dokmecioglu					—		680,000		1,700,000
		3/12/2020	⁽³⁾														95,694		2,200,005
		9/15/2020	⁽⁶⁾														381,945		11,000,016
Mauricio Leyva					—		548,087		1,370,219
		3/12/2020	⁽³⁾														95,694		2,200,005
		3/12/2020	⁽⁷⁾														217,486		5,000,003
		3/12/2020	⁽⁸⁾														652,458		15,000,009
Derek Hopkins					—		516,667		1,291,667
		3/12/2020	⁽³⁾														52,197		1,200,009
		9/15/2020	⁽⁶⁾														173,612		5,000,026
		11/17/2020	⁽⁹⁾														171,292		5,000,013
Fernando Cortes					—		413,333		1,033,333
		3/12/2020	⁽³⁾														52,197		1,200,009

(1)

The amounts reported in the Estimated Future Payouts Under Non-Equity Incentive Plan Awards column represent the potential payouts of annual cash incentive awards granted to our NEOs in fiscal year 2020 under the 2020 STIP, subject to the achievement of certain performance measures. The actual amount of the awards made to the NEOs and paid in cash is included in the Non-Equity Incentive Plan Compensation column of the Summary Compensation Table.

(2)	Represents the number of shares subject to time and performance-vesting RSU awards made in 2020.

(3)	Annual RSU awards that vest as follows: 60% on March 12, 2023, 20% on March 12, 2024 and the remaining 20% on March 12, 2025, subject to continued service with the Company on each vesting date.

(4)	Elite Reinvestment RSUs that vest as follows: 33% on each of January 15, 2022 and January 15, 2023, and 34% of the RSUs on January 15, 2024, subject to continued service with the Company on each vesting date, certain stock ownership requirements and other vesting conditions.

(5)

Performance-based Elite Reinvestment RSUs that vest as follows: 33% on each of January 15, 2022 and January 15, 2023, and 34% of the RSUs on January 15, 2024, subject to continued service with the Company on each vesting date, certain stock ownership requirements and the achievement of certain performance conditions further described under “2020 Elite Reinvestment Awards” on page 30.

(6)

Elite Reinvestment RSU awards to Messrs. Dokmecioglu and Hopkins that vest as follows: 25% on September 15, 2022, 25% on September 15, 2023, 25% on September 15, 2024 and 25% on September 15, 2025, subject to continued service with the Company on each vesting date, certain stock ownership requirements and other vesting conditions.

(7)	Elite Matching RSUs that vests as follows: 100% on March 12, 2025, subject to Mr. Leyva’s continued service with the Company on such date, certain stock ownership requirements and other vesting conditions.

(8)	Sign-on RSU award that vests as follows: 40% on March 12, 2022 and 60% on March 12, 2025, subject to Mr. Leyva’s continued service with the Company on each vesting date.



Keurig Dr Pepper Inc.	2021 PROXY STATEMENT	33

Compensation Discussion and Analysis

(9)	Promotion RSU award that vests as follows: 60% on November 17, 2023, 20% on November 17, 2024 and 20% on November 17, 2025, subject to continued service with the Company on each vesting date.

Outstanding Equity Awards

The following table sets forth information regarding exercisable and unexercisable stock options and vested and unvested equity awards held by each NEO as of December 31, 2020. All such awards relate to shares of our common stock.


				Option Awards					Stock Awards
Name	Grant Date			Number of Securities Underlying Unexercised Options (#): Exercisable	Number of Securities Underlying Unexercised Options: Unexercisable	Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options	Option Exercise Price ($/ share)	Option Expiration Date	Number of Shares or Units of Stock That Have Not Vested (#)		Market Value of Shares or Units of Stock That Have Not Vested ($)^(1), (2)
Robert Gamgort		9/15/2016	⁽²⁾							2,409,995		77,119,840
		9/15/2016	⁽²⁾							530,199		16,966,368
		9/15/2016	⁽²⁾							530,199		16,966,368
		7/2/2018	⁽³⁾							248,808		7,961,856
		7/2/2018	⁽³⁾							248,808		7,961,856
		3/4/2019	⁽³⁾							211,133		6,756,256
		3/12/2020	⁽⁴⁾							204,437		6,541,984
		12/7/2020	⁽⁵⁾							217,014		6,944,448
		12/7/2020	⁽⁶⁾							651,042		20,833,344
Ozan Dokmecioglu		9/15/2016	⁽²⁾							1,060,398		33,932,736
		9/15/2016	⁽²⁾							250,640		8,020,480
		9/15/2016	⁽²⁾							250,640		8,020,480
		8/24/2018	⁽⁷⁾							111,159		3,557,088
		3/4/2019	⁽³⁾							99,809		3,193,888
		3/12/2020	⁽⁴⁾							95,694		3,062,208
		9/15/2020	⁽⁸⁾							381,945		12,222,240
Mauricio Leyva		3/12/2020	⁽⁴⁾							95,694		3,062,208
		3/12/2020	⁽³⁾							217,486		6,959,552
		3/12/2020	⁽⁹⁾							652,458		20,878,656
Derek Hopkins		9/15/2016	⁽²⁾							289,200		9,254,400
		9/15/2016	⁽²⁾							144,600		4,627,200
		9/15/2016	⁽²⁾							144,600		4,627,200
		3/9/2017	⁽¹⁰⁾							108,257		3,464,224
		8/24/2018	⁽⁷⁾

SEC Form DEF 14A filed by Keurig Dr Pepper Inc.