Board Appointment Adds Digital Asset, Web3, and Institutional Investment Expertise to Treasury Oversight

Toronto, Ontario--(Newsfile Corp. - December 29, 2025) - Pineapple Financial Inc. (NYSE:PAPL) ("Pineapple" or "the Company"), a leading fintech platform, today announced the appointment of Anthony Georgiades, General Partner at Innovating Capital, to its Board of Directors. Mr. Georgiades will also serve on Pineapple's newly formed Special Advisory Committee, which will oversee the Company's digital asset treasury strategy focused on accumulating Injective ($INJ) tokens.

As a member of the Special Advisory Committee, Mr. Georgiades will work closely with management to guide governance, risk management, and strategic execution of Pineapple's digital asset treasury, while supporting the Company's broader mission to modernize financial services through AI, data, and blockchain technology.

"Anthony's deep experience across digital assets, institutional investing, and technology infrastructure makes him an ideal addition to our Board and Special Advisory Committee," said Shubha Dasgupta, Chief Executive Officer of Pineapple Financial. "As we execute our digital asset treasury strategy, Anthony's oversight will be critical in ensuring disciplined governance, thoughtful risk management, and long-term value creation as we integrate on-chain infrastructure into Pineapple's operating and capital framework."

Mr. Georgiades added, "Pineapple is combining a modern mortgage technology platform with an Injective-based digital asset treasury to bring real-world mortgage data on-chain. I am excited to work alongside my fellow Board and Special Advisory Committee members to support Pineapple's digital asset treasury strategy."

Anthony Georgiades is a General Partner at Innovating Capital, a technology-focused investment fund specializing in disruptive opportunities across cybersecurity, enterprise infrastructure, and Web3. He previously served on the investment team at First Round Capital and has worked closely with operations teams at multiple high-growth startups, helping scale products, teams, and go-to-market strategies. Mr. Georgiades studied finance, management, and computer science at the University of Pennsylvania's Wharton School of Business and School of Engineering & Applied Science.

About Pineapple Financial Inc.
Pineapple Financial Inc. is an award-winning fintech and leading Canadian mortgage brokerage network, focusing on both the long-term success of agents and brokers as well as the overall experience of homeowners. With hundreds of brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home. Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.

Safe Harbor Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties. They are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and economic needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, fluctuations in the market price of INJ and any associated impairment charges that we may incur as a result of a decrease in the market price of INJ below the value at which INJ is carried on our balance sheet; changes in the accounting treatment relating to our INJ holdings; the Company's financial condition, customer acceptance of our INJ treasury strategy, and other factors discussed in the "Risk Factors" section of the registration statements, and periodic reports filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure that such expectations will be correct. The Company cautions investors that actual results may differ materially from the anticipated results. It encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.

Media Contact:
KCSA Strategic Communications
Kristin Cwalinski
pineapple@kcsa.com

Investor Relations:
KCSA Strategic Communications
Jack Perkins
pineapple@kcsa.com

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Pineapple Financial Appoints Anthony Georgiades to Board of Directors and Special Advisory Committee