Limited-time event runs March 7–10 with special deals, wellness resources and in-store sweepstakes

LAKEWOOD, Colo., March 3, 2026 /PRNewswire/ -- The arrival of spring brings brighter days, warmer weather and, for many Americans, the challenge of losing an hour of sleep. To help make the seasonal shift a little easier, Natural Grocers® is hosting its Spring Forward Into Even More Affordable Prices^SM event, March 7–10. Available for a limited time at participating stores, the event offers customers timely savings, energizing favorites and sleep-smart wellness resources designed to help them feel their best as the clocks spring forward.

"Losing an hour can throw off more than just our schedules," said Raquel Isely, vice president of marketing at Natural Grocers. "Our Spring Forward event is about meeting customers where they are, with simple ways to support energy, sleep and everyday wellness during a transition that affects so many of us. It's one more way we help make healthy living easier, more affordable and a little more enjoyable."

RESOURCES TO BEAT THE TIME CHANGE BLUES

Feeling grumpy and generally out of sorts with every seemingly pointless daylight saving time change? Research links the time change to higher risks of heart attacks, accidents and sleep disruptions.^[i] While we can't opt out of this outdated practice on our own, Natural Grocers offers resources to support our well-being through the transition—and keep pushing for change.

Free pop-up coffee bar: March 7 – Customers can enjoy free samples of Natural Grocers® Brand Coffee from 10 AM - 12 PM at select stores.^[ii] Sample custom 'coffee hacks', incorporating energizing and health-boosting ingredients like MCT oil, pasture-based butter, spices and sweeteners. Visit naturalgrocers.com/hack-your-coffee to find a participating store near you.
Recipes to support sleep and energy – Power through the time change with Natural Grocers' collection of energizing and sleep-supporting recipes designed to reset natural rhythms. From a Healthy Sleep Mocktail to Keto Energy Bombs, each recipe combines natural ingredients to help maintain balanced energy levels as our bodies adjust to the new schedule.
Free nutritional health coaching – Looking to make sustainable improvements to your wellness? Natural Grocers provides a variety of free, in-person Nutritional Health Coaching services and a vast selection of customer literature and resources to support its communities.
Put daylight saving time to bed – Join Natural Grocers' mission to create a healthier America and end Daylight Saving Time by signing this petition.

WIN WITH NATURAL GROCERS

Still feeling groggy? From March 7–10, customers can enter to win a sweepstakes for free coffee for one year (a $150 value, one winner per store). One grand prize winner will win a weekend getaway for two to Scottsdale, Ariz. (a $2,500 value). Why Arizona? It's one of the few places where the clocks behave.

Enter to win by submitting an entry form in-store March 7–10. Maximum one entry per person.^[iii]

LOSE AN HOUR, SAVE BIG

While an hour may be lost, extra savings are yours to gain. {N}power customers can enjoy up to 45% off items with Natural Grocers' Even More Affordable Prices^SM March 7–10.^[iv]

Yachak Organic, Organic Yerba Mate Energy Drinks ($1.69/each)
Natrol® Melatonin 3 mg Time Release ($8.99/100 tab)
Perfect Food Bars®, Protein Bars ($13.19/8 ct)
Nixie® Organic Sparkling Waters ($4.79/8 pk)
Boiron® Sleepcalm ($8.99/60 tab)

{N}power members will also get 20% off all packaged coffee and teas (clip coupon in mobile app).^[vi]Members can also buy two, get one free on single-serve beverages, single-serve yogurts and nutrition bars (autoloaded to {N}power account).^[vii]

MORE SAVINGS THIS SPRING

Spring is a natural moment to reset habits and refocus on feeling your best. At Natural Grocers, customers can count on Always Affordable^SM, high-quality products and trusted support to help keep wellness routines on track. Through March 21, all customers can enjoy extra discounts across all store departments.^[viii]Check Natural Grocers' website or see in-store signage for deals.

For the most up to date information from Natural Grocers, including sale items, recipes, wellness tips:

Subscribe to the free good4u™ Health Hotline® Magazine.
Download the Natural Grocers Mobile App.
View the complimentary press kit.
For media inquiries, please email kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS

Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

^[i]Source: Sandhu, A., Seth, M., & Gurm, H. S. (2014). Daylight savings time and myocardial infarction. Open Heart, 1(1). doi: 10.1136/openhrt-2013-000019

^[i] Samples will be redeemable in store, on 03/7/2026 from 10AM-12AM at select stores. Quantity limited to stock on hand, while supplies last. Participating locations can be found at naturalgrocers.com/hack-your-coffee.

^[iii]NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the following states who are at least 18 years old at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. Void where prohibited by law. Sweepstakes starts on 3/7/2026 and ends on 3/10/2026. Winner will receive a $150 Natural Grocers Gift Card, equal to approximately the value of twelve 10-ounce bags of Natural Grocers Brand Organic Coffee, valued at $10.99 per bag plus tax. Grand prize winner will receive a Scottsdale, Arizona vacation package or $2,500 in cash, at sponsor's sole discretion. Natural Grocers employees, including members of their households, are not eligible for this offer. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[iv]Offers valid to registered {N}power members from 3/7/2026 to 3/10/2026. Enter phone number at checkout to redeem. Redeemable only for in-store customer purchases at participating stores and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. {N}power offers available only to registered members and are subject to program terms and conditions available at https://www.naturalgrocers.com/terms.

^[v]Valid for {N}power members only. 20% discount will be applied to the product's regular, no discounted price. To load the offer, customers must clip from the Natural Grocers mobile app, {N}power email or online dashboard on 3/7/2026. Valid for in-store customer purchases only; must present phone number at checkout to redeem discount. Natural Grocers employees, including members of their household, are not eligible.

^[vi] Valid for {N}power members only. Buy two products and get a third product of equal or lesser value for free. Valid for in-store customer purchases only; must present phone number at checkout to redeem discount

^[vii]Offers available only from 2/28/25 to 3/22/25 and are redeemable only for in-store purchases at participating Natural Grocers. Any stated discounts are on regular prices, cannot be redeemable for gift cards, store credit or cash and cannot be combined with other offers. Quantity limited to stock on hand, no rainchecks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[viii] Unless otherwise noted, offers are available only from 2/27/2026 to 3/21/2026 and are redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted all discounts are on regular prices and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

Natural Grocers® Softens the Spring Forward with Savings and Sleep-Smart Support