Customers are invited to join the homegrown grocer for its seventh annual celebration of savings, sweepstakes and state spirit at all 45 Colorado locations

LAKEWOOD, Colo., Feb. 24, 2026 /PRNewswire/ -- Natural Grocers®, Colorado's trusted organic and natural grocery retailer since 1955, will host its seventh annual Celebrate Colorado event from March 3-5. Customers can enjoy exclusive savings, giveaways and sweepstakes at all 45 Colorado stores.

COLORADO PROUD

Natural Grocers has proudly served Coloradoans with high-quality natural and organic options at Always Affordable^SM prices since 1955. What began with co-founders Margaret and Philip Isely going door to door in Golden, Colorado, to share their vision of accessible, healthy living has grown into a trusted, family-operated grocery retailer with 168 stores nationwide.

With nearly 1,600 Natural Grocers good4u^® Colorado-based Crew members and its company headquarters in Lakewood, Natural Grocers remains deeply rooted in the Colorado community—honoring its home state with three days of festivities, highlighting local brands and products.

CELEBRATE COLORADO: MARCH 3–5

FREEBIES: In honor of Colorado, customers will receive a free, limited-edition reusable shopping bag and sticker—designed to show state pride long after the celebration ends (while supplies last).^[i]
SWEEPSTAKES: Natural Grocers community members will have a chance to win one of three prizes^[ii] during the three-day event, including a custom snowboard valued at $1,195 from Meier, a Colorado-based company; an Aventon PACE 500 e-bike (a $1,599 value); or a $500 Natural Grocers Gift Card.*
MORE FOR MEMBERS: {N}Power® members can enjoy 10% off all Colorado beers, adding a little extra savings and local flavor to their shopping experience.^[iii]

*To enter to win, customers simply fill out the sweepstakes form available at all Colorado Natural Grocers locations, March 3-5.

SHOP LOCAL AND SAVE:

Natural Grocers proudly stocks an extensive inventory from over 150 Colorado brands. From Mar. 1–Mar. 31, customers can save on local favorites^[iv] such as:

25% off Bobo's® Blueberry Fig Bars (5 pk). This beloved brand was established in 2003 when founder Beryl Stafford and her daughter "Bobo" baked oat bars that soon became a Boulder, CO café favorite. Everything Bobo's creates is #MadeWithLove using wholesome, simple ingredients that you would find in your own kitchen.
18% off Purely Elizabeth® Superfood Gluten-Free Oatmeal (9.12 oz). Founded in 2009 by Elizabeth Stein, a certified holistic nutrition counselor, Purely Elizabeth creates products to help support people on their wellness journey, without compromising culinary taste for nutritious ingredients.
17% off BIXBY® Liberty® Functional Jerky Treats for Dogs (5 oz): BIXBI is independently owned and operated in Boulder, Colorado. Made with real meat, these treats contain no rendered by-products for clean eating and treating, thoughtfully created to maximize nutrition and mouthwatering palatability.

Through Mar. 31, customers will enjoy additional discounts on select products in every department; including select Natural Grocers Brand bulk items—all non-GMO and pre-sealed in BPA- and phthalate-free bags, for maximum quality and freshness.

FOLLOW, VISIT AND SUBSCRIBE

To keep up with the latest that Natural Grocers has to offer, follow them on Facebook, Instagram, TikTok or YouTube. To learn more about a natural approach to living, monthly sale items, recipes and educational articles, visit naturalgrocers.com, download their app, or subscribe to the free Health Hotline® Magazine from Natural Grocers to learn more about a natural approach to living with monthly sale items, recipes and educational articles.

View the company's complimentary press kit.
For media inquiries or sample requests, please email kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE

Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

^[i] Limit one bag and sticker per customer. Only valid 3/3/2026 - 3/5/2026 at participating Colorado stores, while supplies last. Quantity limited to stock on hand; no rain checks.

^[ii] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Maximum of one entry per person. Sweepstakes begins 3/3/2026 and ends 3/5/2026. One winner, per prize, among participating stores. Open only to legal residents, 18 years or older, of the following states: AZ, AR, CO, ID, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, and WY. Void where prohibited by law. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[iii]Offer available only to {N}power members, for in store purchases at participating Colorado Natural Grocers stores, 3/3/2026 - 3/5/2026. Discount will be applied to the product's regular, non-discounted price. Quantity limited to stock on hand; no rainchecks. {N}power® offers are available only to registered members and are subject to program terms and conditions. Natural Grocers reserves the right to correct errors. Void where prohibited by law. Must be 21 or older for alcohol purchases. Alcohol products not offered at all store locations. See stores for details. Please drink responsibly.

^[iv]Unless otherwise noted, these offers are available only from 2/27/2026 to 3/21/2026 and are redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

Natural Grocers® Celebrates Colorado With Three-Day Event, Mar. 3-5, 2026