Second Quarter Revenue Growth of 26%;

Record Revenue of $316.9 million

Second Quarter Net Income of $41.8 million; Adjusted EBITDA⁽¹⁾of $29.3 million

Repurchased over $41 million of stock during the First Half of 2026

LOS ANGELES, July 29, 2026 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE:MAX) ("MediaAlpha" or the "Company"), today announced its financial results for the second quarter ended June 30, 2026.

"We delivered record second-quarter results as demand continued to broaden across our marketplace," said Steve Yi, CEO of MediaAlpha. "Quarter after quarter, more of our carrier partners are unlocking advertising spend and leaning further into our marketplace. Looking to the future, the continued shift to digital advertising, ongoing migration of commission dollars to advertising spend, and our industry-leading scale position us well to continue to gain share in an attractive and growing market."

MediaAlpha CFO Pat Thompson added, "This quarter, we continued to deploy capital to drive long-term shareholder value. In June, we repurchased a portion of our TRA liability, which had a book value of $69 million, for $31 million. We also repurchased $20 million of stock during the quarter, bringing our cumulative stock repurchases to $88 million over the last year."

Second Quarter 2026 Financial Results

Revenue of $316.9 million, an increase of 26% year over year;
Gross margin of 14.3%, compared with 15.0% in the second quarter of 2025;
Contribution Margin⁽¹⁾ of 14.9%, compared with 15.8% in the second quarter of 2025;
Net income was $41.8 million, compared with a net loss of $(22.5) million in the second quarter of 2025;
Adjusted EBITDA⁽¹⁾ was $29.3 million, compared with $24.5 million in the second quarter of 2025; and
Repurchased approximately 2.2 million shares for $20 million, bringing cumulative repurchases under the Company's $100 million share repurchase program to 5.4 million shares.

⁽¹⁾A reconciliation of GAAP to Non-GAAP financial measures has been provided at the end of this press release. An explanation of these measures is also included below under the heading "Non-GAAP Financial Measures."

Financial Outlook

Our guidance for the third quarter of 2026 reflects continued strength in our Property & Casualty (P&C) insurance vertical, driven by strong carrier growth investment and continued share gains. We expect our Health insurance vertical to account for approximately 1% of revenue.

For the third quarter of 2026, MediaAlpha currently expects the following:

Revenue between $330 million - $355 million, representing a 12% year-over-year increase at the midpoint of the guidance range.
Contribution between $51.5 million - $54.5 million, representing a 16% year-over-year increase at the midpoint of the guidance range.
Adjusted EBITDA between $32.0 million - $35.0 million, representing a 15% year-over-year increase at the midpoint of the guidance range, including an approximately $1 million year-over-year decline in Contribution from under-65 Health. Excluding under-65 Health, we expect Contribution to increase by 20% year over year and Adjusted EBITDA to increase by 21% year over year at the guidance midpoints.

For the full year, we continue to expect to generate between $90 million - $100 million in free cash flow¹ and expect to complete the vast majority of the $45 million remaining under our share repurchase program by the end of 2026.

With respect to the Company’s projections of Adjusted EBITDA and Contribution under "Financial Outlook," MediaAlpha is not providing a reconciliation of Adjusted EBITDA to net income (loss), or of Contribution to gross profit, because the Company is unable to predict with reasonable certainty the reconciling items that may affect the corresponding GAAP measures without unreasonable effort. These reconciling items are uncertain, depend on various factors and could significantly impact, either individually or in the aggregate, the corresponding GAAP measures for the applicable period. For a detailed explanation of the Company’s non-GAAP measures, please refer to the appendix section of this press release.

¹ Free cash flow is the Company's cash flow from operating activities less capital expenditures.

Conference Call Information

MediaAlpha will host a Q&A conference call today to discuss the Company's second quarter 2026 results and its financial outlook for the third quarter and full year of 2026 at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time). A live audio webcast of the call will be available on the MediaAlpha Investor Relations website at https://investors.mediaalpha.com. To register for the webcast, click here. Participants may also dial-in, toll-free, at (800) 715-9871 or (646) 307-1963, with passcode 9381846. An audio replay of the conference call will be available following the call and available on the MediaAlpha Investor Relations website at https://investors.mediaalpha.com.

The Company has also posted investor supplemental materials on its investor relations website. MediaAlpha has used, and intends to continue to use, its investor relations website at https://investors.mediaalpha.com as a means of disclosing material nonpublic information and for complying with its disclosure obligations under Regulation FD.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including without limitation statements regarding more of our carrier partners unlocking advertising spend and leaning further into our marketplace; our expectation that carriers will continue to shift to digital advertising and increase their advertising spend; our belief that we are well positioned to continue to gain share in an attractive and growing market; our expectations regarding the timing and amounts of share repurchases; and our financial outlook for the third quarter and full year of 2026. These forward-looking statements reflect our current views with respect to, among other things, future events and our financial performance. These statements are often, but not always, made through the use of words or phrases such as "may," "should," "could," "predict," "potential," "believe," "will likely result," "expect," "continue," "will," "anticipate," "seek," "estimate," "intend," "plan," "projection," "would," and "outlook," or the negative version of those words or other comparable words or phrases of a future or forward-looking nature. These forward-looking statements are not historical facts, and are based on current expectations, estimates and projections about our industry, management’s beliefs and certain assumptions made by management, many of which, by their nature, are inherently uncertain and beyond our control. Accordingly, we caution you that any such forward-looking statements are not guarantees of future performance and are subject to risks, assumptions and uncertainties that are difficult to predict. Although we believe that the expectations reflected in these forward-looking statements are reasonable as of the date made, actual results may prove to be materially different from the results expressed or implied by the forward-looking statements.

There are or will be important factors that could cause our actual results to differ materially from those indicated in these forward-looking statements, including those more fully described in MediaAlpha’s filings with the Securities and Exchange Commission ("SEC"), including the Form 10-K filed on February 23, 2026 and the Forms 10-Q filed on April 29, 2026 and to be filed on July 29, 2026. These factors should not be construed as exhaustive. MediaAlpha disclaims any obligation to update any forward-looking statements to reflect events or circumstances that occur after the date of this press release.

Non-GAAP Financial Measures and Operating Metrics

This press release includes Adjusted EBITDA, Contribution, and Contribution Margin, which are non-GAAP financial measures. See the appendix for definitions of Adjusted EBITDA, Contribution and Contribution Margin, as well as reconciliations to the corresponding GAAP financial metrics, as applicable.

We present Adjusted EBITDA, Contribution, and Contribution Margin because they are used extensively by our management and board of directors to manage our operating performance, including evaluating our operational performance against budget and assessing our overall operating efficiency and operating leverage. Accordingly, we believe that Adjusted EBITDA, Contribution, and Contribution Margin provide useful information to investors and others in understanding and evaluating our operating results in the same manner as our management team and board of directors. Each of Adjusted EBITDA, Contribution, and Contribution Margin has limitations as a financial measure and investors should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP.

About MediaAlpha

We believe we are the insurance industry’s leading programmatic customer acquisition platform. With more than 1,150 active partners, in addition to our agent partners, we connect insurance carriers with online shoppers and generated over 141 million Consumer Referrals in 2025. Our programmatic advertising technology powered $2.2 billion in spend in 2025 on brand, comparison, and metasearch sites across property & casualty insurance, health insurance, life insurance, and other industries. For more information, please visit www.mediaalpha.com.

Contacts:

Investors

Denise Garcia

Hayflower Partners

Denise@HayflowerPartners.com

MediaAlpha, Inc. and subsidiaries Consolidated Balance Sheets (Unaudited; in thousands, except share data and per share amounts)

	June 30, 2026			December 31, 2025
Assets
Current assets
Cash and cash equivalents	$	23,745		$	46,876
Accounts receivable, net of allowance for credit losses of $804 and $717, respectively		141,567			123,019
Prepaid expenses and other current assets		6,028			4,477
Total current assets		171,340			174,372
Intangible assets, net		2,635			3,590
Goodwill		47,739			47,739
Deferred tax assets		130,519			149,734
Other assets		7,583			8,396
Total assets	$	359,816		$	383,831
Liabilities and stockholders' deficit
Current liabilities
Accounts payable	$	113,404		$	91,094
Accrued expenses		12,506			34,746
Current portion of long-term debt		7,168			21,807
Total current liabilities		133,078			147,647
Long-term debt, net of current portion		169,542			131,602
Liabilities under tax receivables agreement, net of current portion		50,951			124,212
Other long-term liabilities		11,193			9,564
Total liabilities	$	364,764		$	413,025
Commitments and contingencies
Stockholders' deficit
Class A common stock, $0.01 par value - 1.0 billion shares authorized; 53.0 million and 56.2 million shares issued and outstanding as of June 30, 2026 and December 31, 2025, respectively		530			562
Class B common stock, $0.01 par value - 100 million shares authorized; 8.3 million and 8.3 million shares issued and outstanding as of June 30, 2026 and December 31, 2025, respectively		83			83
Preferred stock, $0.01 par value - 50 million shares authorized; 0 shares issued and outstanding as of June 30, 2026 and December 31, 2025		—			—
Additional paid-in capital		457,204			483,825
Accumulated deficit		(429,405	)		(480,310	)
Total stockholders' equity attributable to MediaAlpha, Inc.	$	28,412		$	4,160
Non-controlling interests		(33,360	)		(33,354	)
Total stockholders' deficit	$	(4,948	)	$	(29,194	)
Total liabilities and stockholders' deficit	$	359,816		$	383,831

MediaAlpha, Inc. and subsidiaries Consolidated Statements of Operations (Unaudited; in thousands, except share data and per share amounts)

	Three Months Ended June 30,						Six Months Ended June 30,
		2026			2025			2026			2025
Revenue	$	316,875		$	251,622		$	626,879		$	515,931
Costs and operating expenses
Cost of revenue		271,701			213,935			535,006			436,605
Sales and marketing		5,161			5,228			10,489			10,854
Product development		6,043			5,353			11,498			10,239
General and administrative		14,008			47,148			27,550			64,743
Write-off of intangible assets		—			—			—			13,416
Total costs and operating expenses		296,913			271,664			584,543			535,857
Income (loss) from operations		19,962			(20,042	)		42,336			(19,926	)
Other (income), net		(37,903	)		(695	)		(38,518	)		(1,151	)
Interest expense		2,774			2,870			5,215			5,825
Total other (income) expense, net		(35,129	)		2,175			(33,303	)		4,674
Income (loss) before income taxes		55,091			(22,217	)		75,639			(24,600	)
Income tax expense		13,308			316			19,810			267
Net income (loss)	$	41,783		$	(22,533	)	$	55,829		$	(24,867	)
Net income (loss) attributable to non-controlling interest		2,345			(3,791	)		4,924			(4,177	)
Net income (loss) attributable to MediaAlpha, Inc.	$	39,438		$	(18,742	)	$	50,905		$	(20,690	)
Net income (loss) attributable to MediaAlpha, Inc. per share of Class A common stock
-Basic	$	0.73		$	(0.33	)	$	0.93		$	(0.37	)
-Diluted	$	0.65		$	(0.33	)	$	0.86		$	(0.37	)
Weighted average shares of Class A common stock outstanding
-Basic		53,747,946			56,141,117			54,791,225			55,888,125
-Diluted		62,072,166			56,141,117			63,115,445			55,888,125

MediaAlpha, Inc. and subsidiaries Consolidated Statements of Cash Flows (Unaudited; in thousands)

	Six Months Ended June 30,
		2026			2025
Cash flows from operating activities
Net income (loss)	$	55,829		$	(24,867	)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Equity-based compensation expense		15,731			15,136
Non-cash lease expense		524			456
Depreciation expense on property and equipment		150			130
Amortization of intangible assets		955			1,956
Amortization of deferred debt issuance costs		271			359
Loss on extinguishment of debt		235			—
Gain on repurchase of interests in tax receivables agreement		(37,651	)		—
Write-off of intangible assets		—			13,416
Credit losses		106			(192	)
Deferred taxes		19,215			—
Tax receivables agreement		(855	)		79
Changes in operating assets and liabilities:
Accounts receivable		(18,654	)		40,348
Prepaid expenses and other current assets		(74	)		(637	)
Other assets		250			250
Accounts payable		22,310			(29,725	)
Accrued expenses		(17,311	)		32,714
Net cash provided by operating activities	$	41,031		$	49,423
Cash flows from investing activities
Purchases of property and equipment		(816	)		(232	)
Net cash (used in) investing activities	$	(816	)	$	(232	)
Cash flows from financing activities
Proceeds from revolving line of credit		30,000			—
Repayments on revolving line of credit		(5,000	)		—
Proceeds from issuance of long-term debt		150,000			—
Repayments on long-term debt		(150,828	)		(4,750	)
Payments of debt issuance costs		(2,101	)		—
Repurchases of Class A common stock		(40,869	)		—
Contributions from QLH’s members		751			391
Distributions to non-controlling interests		(5,681	)		(787	)
Payments pursuant to tax receivables agreement		(6,990	)		—
Repurchase of interests in tax receivables agreement		(31,000	)		—
Shares withheld for taxes on vesting of restricted stock units		(1,628	)		(1,930	)
Net cash (used in) financing activities	$	(63,346	)	$	(7,076	)
Net (decrease) increase in cash and cash equivalents		(23,131	)		42,115
Cash and cash equivalents, beginning of period		46,876			43,266
Cash and cash equivalents, end of period	$	23,745		$	85,381

Key business and operating metrics and Non-GAAP financial measures

Contribution and Contribution Margin

We define "Contribution" as revenue less revenue share payments and online advertising costs, or, as reported in our consolidated statements of operations, revenue less cost of revenue (i.e., gross profit), as adjusted to exclude the following items from cost of revenue: equity-based compensation; salaries, wages, and related costs; internet and hosting costs; amortization; depreciation; other services; and merchant-related fees. We define "Contribution Margin" as Contribution expressed as a percentage of revenue for the same period. Contribution and Contribution Margin are non-GAAP financial measures that we present to supplement the financial information we present on a GAAP basis. We use Contribution and Contribution Margin to measure the return on our relationships with our Supply Partners (excluding certain fixed costs), the financial return on and efficacy of our online advertising costs to drive consumers to our proprietary websites, and our operating leverage. We do not use Contribution and Contribution Margin as measures of overall profitability. We present Contribution and Contribution Margin because they are used by our management and board of directors to manage our operating performance, including evaluating our operational performance against budget and assessing our overall operating efficiency and operating leverage. For example, if Contribution increases and our headcount costs and other operating expenses remain steady, our Adjusted EBITDA and operating leverage increase. If Contribution Margin decreases, we may choose to re-evaluate and re-negotiate our revenue share agreements with our Supply Partners, to make optimization and pricing changes with respect to our bids for keywords from primary traffic acquisition sources, or to change our overall cost structure with respect to headcount, fixed costs and other costs. Other companies may calculate Contribution and Contribution Margin differently than we do. Contribution and Contribution Margin have their limitations as analytical tools, and you should not consider them in isolation or as substitutes for analysis of our results presented in accordance with GAAP.

The following table reconciles Contribution with gross profit, the most directly comparable financial measure calculated and presented in accordance with GAAP, for the three and six months ended June 30, 2026 and 2025:

	Three Months Ended June 30,						Six Months Ended June 30,
(in thousands)		2026			2025			2026			2025
Revenue	$	316,875		$	251,622		$	626,879		$	515,931
Less cost of revenue		(271,701	)		(213,935	)		(535,006	)		(436,605	)
Gross profit	$	45,174		$	37,687		$	91,873		$	79,326
Adjusted to exclude the following (as related to cost of revenue):
Equity-based compensation		106			277			249			571
Salaries, wages, and related		381			785			726			1,601
Internet and hosting		343			200			598			371
Other expenses		130			165			277			367
Depreciation		2			6			5			12
Other services		737			528			1,569			1,240
Merchant-related fees		285			188			525			330
Contribution	$	47,158		$	39,836		$	95,822		$	83,818
Gross margin		14.3	%		15.0	%		14.7	%		15.4	%
Contribution Margin		14.9	%		15.8	%		15.3	%		16.2	%

Adjusted EBITDA

We define "Adjusted EBITDA" as net income (loss) excluding interest expense, income tax expense (benefit), depreciation expense on property and equipment, amortization of intangible assets, as well as equity-based compensation expense and certain other adjustments as listed in the table below. Adjusted EBITDA is a non-GAAP financial measure that we present to supplement the financial information we present on a GAAP basis. We monitor and present Adjusted EBITDA because it is a key measure used by our management to understand and evaluate our operating performance, to establish budgets and to develop operational goals for managing our business. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the effect of the expenses that we exclude in the calculations of Adjusted EBITDA. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results, enhancing the overall understanding of our past performance and future prospects. In addition, presenting Adjusted EBITDA provides investors with a metric to evaluate the capital efficiency of our business.

Adjusted EBITDA is not presented in accordance with GAAP and should not be considered in isolation of, or as an alternative to, measures presented in accordance with GAAP. There are a number of limitations related to the use of Adjusted EBITDA rather than net income, which is the most directly comparable financial measure calculated and presented in accordance with GAAP. These limitations include the fact that Adjusted EBITDA excludes interest expense on debt, income tax expense (benefit), equity-based compensation expense, depreciation and amortization, and certain other adjustments that we consider to be useful to investors and others in understanding and evaluating our operating results. In addition, other companies may use other measures to evaluate their performance, including different definitions of "Adjusted EBITDA," which could reduce the usefulness of our Adjusted EBITDA as a tool for comparison.

The following table reconciles Adjusted EBITDA with net income (loss), the most directly comparable financial measure calculated and presented in accordance with GAAP, for the three and six months ended June 30, 2026 and 2025:

	Three Months Ended June 30,						Six Months Ended June 30,
(in thousands)		2026			2025			2026			2025
Net income (loss)	$	41,783		$	(22,533	)	$	55,829		$	(24,867	)
Equity-based compensation expense		8,472			8,112			15,731			15,136
Interest expense		2,774			2,870			5,215			5,825
Income tax expense		13,308			316			19,810			267
Depreciation expense on property and equipment		76			68			150			130
Amortization of intangible assets		478			512			955			1,956
Transaction expenses⁽¹⁾		—			—			1,298			—
Write-off of intangible assets⁽²⁾		—			—			—			13,416
Gain on repurchase of interests in tax receivables agreement		(37,651	)		—			(37,651	)		—
Changes in TRA related liability⁽³⁾		(52	)		79			(855	)		79
Changes in Tax Indemnification Receivable		(86	)		(185	)		(69	)		(206	)
Legal expenses⁽⁴⁾		167			35,263			216			42,142
Adjusted EBITDA	$	29,269		$	24,502		$	60,629		$	53,878

(1) Transaction expenses for the six months ended June 30, 2026 consist of legal and other fees of $1.1 million and a loss on extinguishment of debt of $0.2 million incurred by us in connection with the 2026 Credit Facilities.

(2) Write-off of intangible assets for the six months ended June 30, 2025 consists of a charge related to the write-off of customer relationships and trademarks, trade names, and domain names intangible assets acquired as part of the acquisition of Customer Helper Team, LLC.

(3) Changes in TRA related liability consist of adjustments to the TRA liability to reflect probable future payments under the agreement.

(4) Legal expenses for the three and six months ended June 30, 2026 were immaterial. Legal expenses for the three and six months ended June 30, 2025, consist of increases of $33.0 million and $38.0 million, respectively, to the loss reserve established in connection with the FTC Matter and legal fees and costs incurred in connection with such matter.