A Launch Marking the Brand's Foray into Fashion-First Retail

NEW YORK, Sept. 10, 2026 /PRNewswire/ -- Kristin Ess Hair, a Maesa portfolio brand and the leader in effortless haircare and styling beloved by professional stylists and consumers alike, makes its debut at REVOLVE. The expansion brings an assortment of over 30 bestselling and new Kristin Ess Hair products across wash & care, hair treatments, styling, and glosses into REVOLVE, including the TikTok-viral Signature Hair Gloss, the fan-favorite The One Signature Shampoo and Conditioner and Dry Finish Working Texture Spray.

Kristin Ess Hair

Kristin Ess Hair aims to resolve the tension between looking effortless and the effort it requires by delivering salon-quality, easy-to-use products at an accessible price point. That same ethos made REVOLVE a natural partner for Kristin Ess Hair as the haircare brand enters a new chapter of growth beyond traditional beauty channels into fashion and lifestyle. As a trusted premium destination for discovery, REVOLVE gives Kristin Ess Hair a powerful platform to reach Gen Z and Millennial consumers who see beauty as an integral part of personal style and share the brand's effortlessly cool, style-conscious lifestyle.

"We've always believed that beauty should feel effortless, approachable and deeply connected to personal style, so partnering with REVOLVE felt like the next step," said Molly Kennedy, Senior Vice President of Brand Marketing at Maesa. "REVOLVE has built an incredibly engaged community of fashion-forward consumers who look to the platform not just to shop, but to discover what's next. Together, we're expanding the role haircare can play within a broader lifestyle and creating new points of discovery for the next generation of beauty consumers."

This launch places Kristin Ess Hair alongside the fashion and lifestyle brands defining the modern REVOLVE customer's wardrobe, bringing the brand directly into her shopping journey. With Kristin Ess Hair now available at REVOLVE, discovering and shopping the brand becomes a seamless experience, creating a natural new entry point for style-minded consumers to find their next haircare favorites.

Kristin Ess Hair is now available to shop at REVOLVE.com.

About Kristin Ess Hair

At Kristin Ess Hair, we know your hair is a signature of your style. Even better face-to-face than in pictures, it's deliberate yet easy, chic without overthinking—perfectly imperfect. Everything that goes into our expert-made formulas—curated ingredients, pro advice, salon chair conversations—is designed for healthy, effortless style.

To make this happen, Kristin Ess Hair formulates high-performance hair care that is affordable, easy-to-use, truly effective—and looks great in your shower, too. Founded by a female celebrity hairstylist, Kristin Ess Hair's viral award-winning products are beloved by stylists and consumers: hair cleansers, conditioners, dry + wet stylers, glosses, styling tools, styling accessories, and accessories. We are minimalist, pro-perfected, effortlessly chic. For more information, visit www.kristinesshair.com.

About Maesa

Maesa is the Next-Gen Beauty Company, transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.

About REVOLVE Group, Inc.

Revolve Group, Inc. (NYSE: RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, REVOLVE delivers an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. A dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,600 emerging, established, and owned brands. For more information, visit www.revolve.com.

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SOURCE Kristin Ess Hair