Kontoor Brands, Inc. (NYSE:KTB), today announced that Joseph Alkire will assume an expanded role on Kontoor's Executive Leadership Team, effective immediately. In addition to his responsibilities as Chief Financial Officer and Global Head of Operations, Alkire will assume global responsibilities for the Helly Hansen brand.

"Joe has been my strategic partner since the early stages of the acquisition, leveraging our collective experience in the outdoor category to shape the role Helly Hansen will play in Kontoor's next phase of growth," said Scott Baxter, President, Chief Executive Officer and Chairman of the Board of Directors. "There is no one better positioned to guide the Helly Hansen brand forward as we focus on creating broad-based momentum, positioning the brand to deliver strong revenue and profit growth over time."

"Under Børre Hegbom's leadership as SVP and Global Head of Helly Hansen, the team has built tremendous momentum," said Joseph Alkire, Chief Financial Officer and Global Head of Operations, Kontoor Brands. "I look forward to partnering closely with him and the entire team to ensure the brand has the resources, operational support and strategic focus it needs to accelerate growth and profitability. Together, we are focused on expanding our reach and leadership position in the global outdoor and workwear categories."

About Kontoor Brands

Kontoor Brands, Inc. (NYSE:KTB) is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler^®, Lee^® and Helly Hansen^®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders. For more information about Kontoor Brands, please visit www.KontoorBrands.com.

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Investors:

Michael Karapetian, (336) 332-4263

Vice President, Corporate Development, Strategy, and Investor Relations

Michael.Karapetian@kontoorbrands.com

Media:

Julia Burge, (336) 332-5122

Senior Director, Corporate Communications

Julia.Burge@kontoorbrands.com

Kontoor Brands Announces Expanded Global Leadership Role for Joseph Alkire