Launching in beta to bring guests smarter, more intuitive travel planning – laying the groundwork for even more personalized experiences ahead

Hilton announced the Hilton AI Planner, a new generative AI-powered digital concierge available at hilton.com.
The Hilton AI Planner uses conversational intelligence to deliver real-time responses to help travelers plan memorable stays with Hilton.
The innovative tool redefines the modern guest experience and makes travel with Hilton more intuitive and frictionless.

Hilton today announced its new Hilton AI Planner, a generative AI–powered digital concierge that helps travelers explore the company's global portfolio of hotels and plan memorable stays with Hilton. The introduction of the Hilton AI Planner, now in beta testing at hilton.com, addresses the growing use of AI tools for travel planning and underscores Hilton's long-standing commitment to innovation and investment in technologies that enhance the guest experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260310249000/en/

The Hilton AI Planner uses conversational intelligence to help travelers navigate every stage of the shopping journey – whether identifying the right destination, comparing properties or exploring amenities. With real‑time responses and curated recommendations, the tool delivers a streamlined experience that goes beyond traditional search filters. The tool will initially launch to a small pool of site traffic on Hilton.com and eventually expand to more users as the Hilton AI Planner evolves.

"For decades, Hilton has been at the forefront of hospitality innovation – from the award-winning Hilton Honors app to the most widely available Digital Key and the industry-first Confirmed Connecting Room," said Michael Leidinger, senior vice president & chief information officer at Hilton. "The launch of the Hilton AI Planner marks another step forward in our journey to reimagine the travel experience for Hilton guests. This is just the beginning and a preview of where we're going, as we continue to focus on providing thoughtful, purposeful innovation that empowers travelers."

The debut of the Hilton AI Planner comes at a time when travelers increasingly expect solutions that deliver speed, simplicity and personalization. The Hilton AI Planner reflects the brand's dedication not only to staying ahead of these trends, but to shaping what next‑generation travel planning can look like.

The Hilton AI Planner builds on Hilton's long track record of technology leadership. Innovations such as Digital Key, Connected Room and Confirmed Connecting Room have helped redefine the modern guest experience and set new standards across the industry.

With the introduction of the Hilton AI Planner, Hilton continues to evolve its digital ecosystem through a test‑and‑learn approach that embraces the power of generative AI while prioritizing guest usability and value. As guests begin using Hilton AI Planner, Hilton will learn from real behaviors, direct feedback and emerging needs. Those insights will fuel continuous improvements, expanding what the tool can anticipate, streamline and personalize over time to enhance the Hilton booking experience.

About Hilton

Hilton (NYSE:HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World's Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 243 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260310249000/en/

Media:

Lauren DeBettencourt

Global Consumer & Commercial Communications

Lauren.DeBettencourt@Hilton.com

Hilton Introduces the Hilton AI Planner, Advancing the Future of Curated Travel Discovery