General Mills revives taco shell brand, creating over 100 local jobs and expanding from regional to national availability for the first time

General Mills (NYSE:GIS) today announced the highly anticipated return of La Tiara, a beloved brand of thin, crispy corn taco shells and taco seasoning that originated in the Kansas City, Mo., area. This exciting relaunch marks an investment in the Kansas City area's economy, creating over 100 jobs in the region, as the cherished regional brand goes national for the first time.

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General Mills reintroduces beloved La Tiara brand.

For years, La Tiara has cultivated a passionate brand following in the Kansas City area and surrounding states where the unique thin, crispy texture of its shells quickly became a staple for taco nights. This brand loyalty is exemplified by the public "Please Bring Back La Tiara Taco Shells" Facebook group, with over 20,000 members, awaiting its return. General Mills heard these dedicated fans, and their enthusiasm played a significant role in bringing La Tiara back to shelves.

"We've answered the call from an incredibly engaged group of local superfans," said Meredith Nelson Uram, Mexican Business Unit Director, General Mills. "We're not just bringing back a cherished product. We're reigniting a legacy, creating jobs, and — for the first time ever — making the crunch of a La Tiara taco shell available to families across the country. We're thrilled for the next chapter of La Tiara."

This brand relaunch is a testament to General Mills' focus on delivering innovative, remarkable products that meet evolving consumer needs. Made with stone-ground masa and available in both yellow and white corn options, the shells will offer the same taste and texture brand enthusiasts enjoy. In addition to bringing back its original taco seasoning, La Tiara is also introducing three new flavors: Chorizo, Tinga, and Reduced Sodium.

Beginning in April, the La Tiara taco shells and seasoning will be available nationwide exclusively at Walmart.

General Mills has been Making Food the World Loves in Missouri since 1921. As of 2024, brands like Nature Valley, Old El Paso, Progresso and Blue Buffalo have contributed to nearly 2,400 jobs in the state. In May 2025, General Mills acquired La Tiara, and the reopening of its Gladstone, Mo., facility this year has created over 100 jobs to date and counting, strengthening the local community and economy.

To learn more, follow La Tiara on Instagram, Facebook, and TikTok.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion.

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General Mills Reintroduces Beloved La Tiara Brand