LÄRABAR Protein delivers 10-12 grams of plant-based protein per bar with the taste fans love, no compromises

Known for its healthy and delicious ingredient philosophy, LÄRABAR is now bringing that same approach to protein. Say hello to LÄRABAR Protein, a bar that proves you don't have to choose between taste and the protein your body craves.

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LÄRABAR Protein brings the brand's signature approach to protein bars — ingredients you feel good about in a smooth, flavorful bite.

Forget everything you thought you knew about protein bars. The new LÄRABAR Protein bars are wonderfully soft, chewy and packed with ingredients you want. With 10–12 grams of plant-based protein per bar, LÄRABAR Protein feels like a treat, not a chore.

LÄRABAR Protein comes in three delicious flavors inspired by what fans already know and love from LÄRABAR:

Peanut Butter Chocolate: Made with real nut butter, this creamy favorite blends chocolatey goodness with peanuts and almonds for a satisfying bar with 12 grams of plant-based protein.
Cinnamon Nut: A smooth, nutty bar made with peanuts and almonds, featuring warm cinnamon flavor and 11 grams of protein per bar.
Lemon: Refreshingly tart and tangy, this citrusy treat blends peanuts, almonds and lemon taste for a light, zesty snack with 10 grams of protein per bar.

"We heard you. People want more protein, but they don't want to compromise on taste or quality," said Scott Baldwin, VP and Business Unit Director for Bars at General Mills. "So, we challenged ourselves to make a protein bar that truly tastes like LÄRABAR, taking everything you love about the original and adding the protein you want."

LÄRABAR Protein is proudly vegan, gluten-free and non-GMO. It's the perfect grab-and-go snack for any moment, whether you're fueling up after a hike, need a delicious pick-me-up between calls or just want a feel-good treat. Forget the "gym food" stereotype, this is real food for real life. Available now in five-count packs and single bars at major retailers nationwide.

Follow along for more by visiting Larabar.com and keeping up with @Larabar on Instagram and TikTok.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

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General Mills Communications

763-764-6364

media.line@genmills.com

Edelman

Andrea Larson

Andrea.Larson@edelman.com

Finally, a Protein Bar That Tastes Like LÄRABAR