Austin, Texas, Dec. 22, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the "Company," "Digital Brands Group" or "DBG") today announces continued progress in its strategy to build a comprehensive suite of technology-driven tools designed to protect, support, and grow modern consumer brands operating in global eCommerce markets.

Brand misuse and counterfeiting have become a critical global issue, with the counterfeit economy estimated at over US$1.7 trillion annually, eroding consumer trust, damaging brand equity, and diverting billions in legitimate revenue. As commerce and content increasingly move online, Digital Brands Group is assembling an ecosystem of specialized, AI-driven technology solutions to address these challenges at scale, beginning with the onboarding of tools focused on intellectual property protection, counterfeiting, data integrity, and digital trust. SECUR3D Inc. is among the first technology providers integrated into this expanding ecosystem, delivering AI-powered brand and IP protection capabilities across global digital marketplaces and platforms.

SECUR3D's flagship platform, AssetSafe^™, uses advanced AI to identify, monitor, and address unauthorized use of brand assets, including counterfeit products, copied designs, and misuse of trademarks across eCommerce and social channels. SECUR3D's technology has been deployed across high-profile entertainment, consumer, and digital properties, with experience supporting IP associated with globally recognized franchises such as Godzilla, Star Trek, Jurassic World, Back to the Future, and other major brands.

"Digital brands today face a rapidly evolving threat landscape as commerce, content, and IP move online," said Hil Davis, Chief Executive Officer of Digital Brands Group. "Our goal is to build a scalable suite of tools that helps brands protect their identity, maintain consumer trust, and operate more securely in digital environments. SECUR3D represents one of the first foundational technologies in that strategy, and we expect to continue onboarding additional tools that expand the capabilities of this platform over time."

Digital Brands Group plans to introduce further AI-driven and data-centric solutions into its technology stack, creating an integrated offering that can be deployed across its own portfolio and with select external brand partners. The Company believes this approach positions Digital Brands Group as more than a brand operator, but as a technology-enabled platform supporting the next generation of commerce.

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

About Secur3D

SECUR3D is an AI-powered brand and intellectual property protection company. Its AssetSafe^™ platform provides proactive detection, monitoring, and automated enforcement to help brands identify and address unauthorized use of IP across global eCommerce marketplaces and digital channels. SECUR3D has supported a wide range of high-profile consumer and entertainment IP across multiple industries

Digital Brands Group, Inc. Company Contact

Hil Davis, CEO

Email: invest@digitalbrandsgroup.co

https://ir.digitalbrandsgroup.co

Forward-looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as "will," "anticipate," "estimate," "expect," "should," and "may" and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG's plans, objectives, projections and expectations relating to DBG's operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the Company's ability to successfully integrate OPN to achieve the expected results; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG's customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG's response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG's ability to implement its business strategy; DBG's ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG's and its vendors' ability to maintain the strength and security of information technology systems; the risk that DBG's facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG's ability to properly collect, use, manage and secure consumer and employee data; stability of DBG's manufacturing facilities and foreign suppliers; continued use by DBG's suppliers of ethical business practices; DBG's ability to accurately forecast demand for products; continuity of members of DBG's management; DBG's ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG's ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG's financial results is included from time to time in DBG's public reports filed with the U.S. Securities and Exchange Commission (the "SEC"), including DBG's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.

Digital Brands Group Advances Suite of AI-Powered Tools for Global Brand Protection and Growth