Macy's 4^th of July Fireworks expands for its 50^th anniversary, illuminating the iconic Brooklyn Bridge, the lower East River and the lower Hudson River, creating an unforgettable celebration on the nation's 250^th birthday

This year, through "Celebrations Start at Macy's," Macy's 4^th of July Fireworks^® will mark its 50^th anniversary with a milestone pyrotechnic display, captivating millions on Saturday, July 4. Macy's 4^th of July Fireworks will expand to both the lower East River in the Seaport District, the lower Hudson River in collaboration with Jersey City, and the iconic Brooklyn Bridge creating a shared experience that connects more communities than ever.

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Celebrations Start 50 Days from the 50th Macy's 4th of July Fireworks®

The nation's largest 4^th of July celebration will ignite the skies of New York and New Jersey with a kaleidoscope of color and sound. The landmark show celebrates 50 years of patriotic spectacle for Macy's and marks the nation's 250^th birthday.

"As a brand synonymous with celebration, entertainment and culture, Macy's brings generations of customers and communities together through both big and small moments," said Sharon Otterman, Macy's chief marketing officer. "The tradition of Macy's 4^th of July Fireworks creates connection through artistry, music and awe-inspiring displays that turn into lasting memories. We are proud to celebrate our 50^th anniversary with a once in a generation experience filled with emotional storytelling and signature spectacle to connect millions of people nationwide."

Through "Celebrations Start at Macy's," the brand creates immersive experiences like Macy's 4^th of July Fireworks, as well as surprise and delight moments through customer experiences and iconic national events, leading up to the 100^th Macy's Thanksgiving Day Parade^® this November.

This spring, Macy's is launching Macy's Golden Confetti as part of "Celebrations Start at Macy's," offering customers a chance to win one of 100 prizes, now through October 31, 2026. Eligible sweepstakes participants will enter to win tickets to Macy's iconic events, live entertainment experiences and "must have" product, and one contest winner will receive a Macy's shopping spree grand prize, totaling $100,000. Promotion rules, eligibility, specific prizes/distribution and other details can be found at www.MacysGoldenConfetti.com*. Additionally, during Celebration Saturdays events at select stores throughout the fall season and online, customers are invited to share personal celebrations and create confetti to be released as part of the 100^th Macy's Thanksgiving Day Parade.

Viewers nationwide can tune in to "Macy's 4th of July Fireworks" on NBC and Peacock at 8:00-10:00 p.m. ET/PT, 7:00-9:00 p.m. CT/MT. An encore presentation of the show will also air at 10 p.m. ET/PT on NBC. Additionally, a Spanish language simulcast will air on Telemundo at 8:00-10:00 p.m. ET/PT.

Additional details on public viewing, talent performances and more will be announced in the coming weeks. To learn more, please visit macys.com/fireworks.

*NO PURCHASE OR APP NECESSARY. Legal residents of the 50 U.S. (D.C.) 18 years and older. Ends October 31, 2026. To play, visit here. See Official Rules for odds, alternate methods of entry and prize descriptions. To download the Macy's app, visit here. Void where prohibited.

About Macy's

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), helps customers celebrate – from everyday moments to life's biggest occasions – with a curated assortment across apparel, home, beauty, accessories and more. Each year, Macy's brings the nation together through two of its most beloved traditions: Macy's Thanksgiving Day Parade and Macy's 4^th of July Fireworks, entertaining millions. Celebrate big and small moments in stores nationwide, at macys.com, or on the Macy's app. For more information on Macy's, Inc., visit www.macysinc.com.

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Christine Olver Nealon / Ryan Gannon / Adriana Douzos

communications@macys.com