New multi-chapter campaign captures the feeling of pulling on the perfect pair of jeans

Calvin Klein, Inc., part of PVH Corp. (NYSE:PVH), today unveils the first chapter of its Fall 2026 "Feel the Fit" denim campaign starring GRAMMY^® Award-nominated pop sensation Tate McRae. Rolling out over the next month with a lineup of global talent, "Feel the Fit" celebrates the confidence that comes when the fit feels right, brought to life through each talent’s own energy and style. First, Tate brings her signature movement, sensuality and attitude to iconic Calvin Klein denim.

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Tate McRae for Calvin Klein photographed by Carlijn Jacobs

"I’ve always been a fan of Calvin Klein jeans. Every style has its own personality, but they all give you that same undeniable confidence," said Tate McRae. "This campaign is about that moment when you put on your favorite pair of jeans and everything just clicks. I loved being able to move, dance and bring my own energy to every look."

Directed by Carlijn Jacobs, the campaign captures the instant shift that happens when Tate slips into her Calvin Klein jeans. Across familiar, everyday settings, Tate transforms each scene through instinctive movement and dance, bringing to life the power of pulling on the perfect pair. The energy, amplified by the "Groove Is In The Heart" soundtrack, channels iconic ‘90s Calvin Klein, reimagined for today through Tate’s signature performance style.

"Denim has always been at the heart of Calvin Klein, shaping our distinct point of view on confidence, sensuality and self-expression," said David Savman, Global Brand President, Calvin Klein. "Defined by iconic design codes, superior fit and seductive styling, Calvin Klein jeans have long been worn by those who shape the moment, helping the brand become a defining force in denim. ‘Feel the Fit' brings that legacy to life for a new generation in a way that feels unmistakably Calvin Klein and entirely current."

For Fall 2026, Calvin Klein introduces new denim fits designed to make finding your perfect pair effortless. The Low Rise Baggy Jean pairs a relaxed style with a refined dark wash. The High Rise Loose Jean features a high waist and a loose, elongating silhouette in an indigo rinse, while the era-defining 90s Straight Jean returns in true blue and washed seasonal tones. Worn throughout the campaign, each style brings its own attitude to Calvin Klein signature denim.

The campaign launches globally on August 25^th across Calvin Klein retail, calvinklein.com and social platforms, as well as high-impact out-of-home placements. On social, creators will be invited to recreate Tate’s campaign choreography by Sergio Reis, set to the campaign track.

Stay tuned for the next chapter.

Campaign Assets: HERE

Campaign Credits:

Directed and photographed by Carlijn Jacobs

Choreographed by Sergio Reis

Editorial Credits:

Calvin Klein

Social: @calvinklein

Contacts:

Erin Leary, VP, Corporate Communications

erinleary@ck.com

Nick Courtois, Sr. Manager, Corporate Communications

nicholascourtois@ck.com

About Calvin Klein

Calvin Klein is one of the world’s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand’s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.

Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately $9 billion in 2025.

About PVH Corp.

PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit https://www.pvh.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260825108749/en/

Media Contacts:

communications@ck.com

Erin Leary, erinleary@ck.com

Nick Courtois, nicholascourtois@ck.com