QKS Group has positioned BrightTALK® by Informa TechTarget as a Leader in the SPARK Matrix™ for Event Experience Platforms (EExP), 2025.
The BrightTALK platform received high scores for its Customer Impact and Technology Excellence, with QKS report authors noting its "unique approach to event marketing, one that resembles an on-demand video streaming service" for continued B2B audience engagement, post-event.
BrightTALK differentiates itself by combining a sophisticated event technology platform with an active community of B2B professionals researching and evaluating solutions.

Informa TechTarget (NASDAQ:TTGT), an indispensable partner for B2B intelligence, media, and marketing solutions, today announced that its BrightTALK® platform has been recognized as a Leader in the most recent SPARK Matrix™ for Event Experience Platforms (EExP) by QKS Group. The recognition positions BrightTALK among the top leading vendors globally, acknowledging its excellence in both technology innovation and customer impact.

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QKS Group has positioned BrightTALK by Informa TechTarget as a Leader in the SPARK Matrix™ for Event Experience Platforms (EExP), 2025.

Vaishnavi, Senior Analyst at QKS Group, noted: "BrightTALK differentiates itself as an engagement-led platform that extends attendee engagement well beyond live events. Its channel-based publishing model and consumer-grade audience experience position it as a strategic tool for sustained B2B demand generation."

BrightTALK operates as both a sophisticated webinar and virtual event platform and an active B2B community network. Of the 15 providers included in the SPARK Matrix™ for Event Experience Platforms (EExP), only BrightTALK combines complete virtual event hosting capabilities with a built-in audience of millions of professionals researching and evaluating solutions daily. With its always-on content and customer-branded channels, BrightTALK functions like a B2B video streaming service—continuously engaging buying group members and generating marketing-qualified leads long after virtual events and webinars first occur.

This dual capability enables marketers to not only execute exceptional virtual experiences but also engage active buyers, capture and qualify leads with permissioned data, and build sustained engagement through content communities. BrightTALK's community-first approach transforms single event moments into continuous pipeline development opportunities, helping B2B organizations to turn one-time content into long-term audience relationships and revenue pipeline.

"This recognition as an Event Experience Platform Leader in the Spark Matrix validates our perspective on events at Informa TechTarget—that they are a key part of a continuous B2B audience engagement ecosystem, rather than one-time activations," said David Edwards, Vice President, Product, at Informa TechTarget. "BrightTALK is a truly differentiated offering in this market and we're grateful to QKS Group for recognizing the unique value we bring to our customers and the breakthrough outcomes we help them achieve."

Additional BrightTALK features cited in the Spark Matrix EExP report included:

Personalized attendee journeys with one-click registration, AI-enabled closed captions in many different languages, and interactive features including polls, Q&A, and chat.
Comprehensive engagement analytics that track viewing duration, repeat views, drop-off points, and poll responses to inform marketing strategy.
Streamlined workflow and collaboration tools that enable marketing teams, presenters, and sponsors to execute coordinated, multi-session campaigns efficiently.
Direct hosting capabilities on customer websites via BrightTALK Embed that maintain brand control, first-party data ownership, and seamless user experiences.

BrightTALK by Informa TechTarget has also been recognized as a Leader in multiple G2 Grid Reports for Virtual Event Platforms, and awarded with an SIIA CODiE Award for Best Event Technology Solution.

For more information about Informa TechTarget—including its market intelligence and GTM advisory services; expansive network of B2B tech and industry media; comprehensive suite of brand, demand and content solutions, including BrightTALK; and unique proprietary buyer intent data—visit informatechtarget.com.

About Informa TechTarget

Informa TechTarget informs, influences and connects the world's technology buyers and sellers, and aims to be an indispensable partner in driving clients' go-to-market success. With a vast reach of over 220 highly targeted technology-specific digital properties and approximately 58 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.

As a leading provider of market intelligence, industry journalism, brand and demand marketing solutions, content strategy and creation, and exclusive buyer intent data, we deliver expert-led, data-driven, and digitally enabled services that create significant impact and measurable outcomes for our clients. All of this is underpinned by a unique audience data ecosystem and fueled by buyer insights and expertise.

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260618684383/en/

Media Contact:

Theresa Tepper

Public Relations

Informa TechTarget

Theresa.Tepper@informatechtarget.com

BrightTALK® by Informa TechTarget Recognized as a Leader in the Global Event Experience Platform (EExP) Market