ESTERO, FL / ACCESS Newswire / February 19, 2026 / Aspire Biopharma Holdings, Inc. (NASDAQ:ASBP) ("Aspire" or the "Company") today announced that its wholly owned subsidiary Buzz Bomb Caffeine Company - marketer of a proprietary caffeine supplement - has named ChicExecs as its public relations agency of record.

The appointment comes as BUZZ BOMB™ gears up for a transformative year focused on aggressive brand expansion, product innovation, and a refreshed market presence. ChicExecs, a powerhouse agency with offices in six states and a portfolio of over 250 global brands, will spearhead BUZZ BOMB™'s communications strategy. The focus includes media relations, high-impact events, strategic partnerships, and PR-led campaign planning.

"The ChicExecs team is thrilled to partner with Buzz Bomb Caffeine as they reshape the energy category, delivering sharp focus, instant energy, and no crash," said Kristen Wessel, Senior Vice President of Public Relations at ChicExecs. "Their innovative approach to clean, convenient energy solutions aligns seamlessly with our mission to elevate trailblazing brands. We're excited to amplify their journey, grow their audience, and drive meaningful growth in the marketplace through this exciting new partnership."

"As BUZZ BOMB™ enters this next stage of growth, we are thrilled to partner with ChicExecs to bring our brand story to life in new and meaningful ways," said Kraig Higginson, Interim CEO of Aspire. "Together, we are redefining how we connect with consumers, highlighting our innovative formulation, and reinforcing our leadership in the rapid caffeine delivery space. ChicExecs' decades of experience in elevating mission-driven brands makes them the ideal collaborator to amplify our reach."

The partnership marks a pivotal chapter for BUZZ BOMB™ as it leverages a comprehensive brand refresh. ChicExecs will utilize its deep sector expertise in food and beverage, fitness, and lifestyle products to position BUZZ BOMB™ as the premier innovator for athletes, professionals, and anyone requiring a rapid, efficient energy boost. Beyond consumer awareness, the agency will also drive thought-leadership campaigns to support Aspire's broader corporate recruitment and industry positioning.

BUZZ BOMB™ Caffeine and Sublingual Delivery

Unlike traditional energy drinks or pills, BUZZ BOMB™ utilizes a proprietary format delivered in a single-serving stick pack of dry powder sprinkled under the tongue. This method provides flavored caffeine quickly without the hassle of mixing with water or consuming typical caffeine sources like energy drinks, coffee or soda.

BUZZ BOMB™ features 50mg of caffeine and is currently offered in four flavors: Tropical Fruit, Mixed Berry, Peach Mango, and Coffee Mocha. Designed for athletes, professionals, and the everyday person needing a rapid boost, BUZZ BOMB™ provides a precise serving of caffeine in easy-to-use single-serving stick packs.

To learn more about BUZZ BOMB™, or purchase product online, please visit https://buzzbombcaffeine.com.

BUZZ BOMB™ Variety Pack

About Aspire Biopharma Holdings, Inc.

Aspire Biopharma delivers supplements to the body rapidly and precisely.

For more information, please visit www.aspirebiolabs.com.

Aspire Biopharma Holdings, Inc.

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PCG Advisory
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Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, which are intended to be covered by the "safe harbor" provisions created by those laws. Aspire's forward-looking statements include, but are not limited to, statements regarding our or our management team's expectations, hopes, beliefs, intentions or strategies regarding our future operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "estimate," "expect," "intends," "may," "might," "plan," "possible," "potential," "predict," "project," "should," "will," "would," and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements represent our views as of the date of this press release and involve a number of judgments, risks and uncertainties. We anticipate that subsequent events and developments will cause our views to change. We undertake no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. Accordingly, forward-looking statements should not be relied upon as representing our views as of any subsequent date. As a result of a number of known and unknown risks and uncertainties, our actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ in our drug or supplement offerings include general market conditions, whether clinical trials demonstrate the efficacy and safety of our drug candidates to the satisfaction of regulatory authorities, or do not otherwise produce positive results which may cause us to incur additional costs or experience delays in completing, or ultimately be unable to complete the development and commercialization of our drug candidates; the clinical results for our drug candidates, which may not support further development or marketing approval; actions of regulatory agencies, which may affect the initiation, timing and progress of clinical trials and marketing approval; our ability to achieve commercial success for our drug or supplement candidates, if approved; our limited operating history and our ability to obtain additional funding for operations and to complete the development and commercialization of our product candidates, and other risks and uncertainties set forth in "Risk Factors" in our most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q. In addition, statements that "we believe" and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based upon information available to us as of the date of this press release, and while we believe such information forms a reasonable basis for such statements, such information may be limited or incomplete, and our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all potentially available relevant information. These statements are inherently uncertain, and you are cautioned not to rely unduly upon these statements. All information in this press release is as of the date of this press release. The information contained in any website referenced herein is not, and shall not be deemed to be, part of or incorporated into this press release.

SOURCE: Aspire Biopharma Holdings, Inc.

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Aspire Biopharma's Buzz Bomb Caffeine Company Names ChicExecs as Public Relations Agency of Record