One in three consumers would consider digitally altering an insurance claim image or document to strengthen their case – and that number rises to 55 percent of Generation Z.
Three out of four insurers (76 percent) say manipulated media submissions have grown more sophisticated – even as confidence lags in detecting deepfakes at scale.
New Verisk State of Insurance Fraud study points to a need for stronger collaboration, more connected systems and technology to help protect policyholders and preserve trust.

JERSEY CITY, N.J., March 17, 2026 (GLOBE NEWSWIRE) -- From adjusting the lighting in a photo to repairing a blurry image, AI‑powered image editing tools have become part of everyday life – and increasingly, part of the insurance claims process. New data from the Verisk State of Insurance Fraud study reveals that more than one third of consumers (36 percent) would consider digitally altering a claim image or document, even if it would break insurer rules. At the same time, insurers report a sharp rise in manipulated media, with nearly all (98 percent) agreeing that AI‑powered editing tools are fueling an increase in digital insurance fraud.

Verisk (NASDAQ:VRSK), a leading global data analytics and technology provider to the insurance industry, commissioned the Verisk State of Insurance Fraud study to provide insights into how artificial intelligence is reshaping risk and consequences for all participants in the insurance ecosystem, from insurers to policyholders.

"AI editing tools are changing how people interact with digital content, and insurance is feeling that shift in real time," said Shane Riedman, president of Anti‑Fraud Analytics at Verisk. "Our concern is that many consumers don't see small edits as crossing a line, but when those changes make their way into claims, they can materially affect outcomes. As manipulated media becomes more common, many insurers face growing pressure to establish clearer boundaries, improve visibility, and prevent fraud – while preserving a fair and efficient claims experience for policyholders."

Anyone Can Do It: AI Tools Make Digital Insurance Fraud More Accessible

AI‑powered editing tools are no longer niche or technical – they're often widely used, easy to access and increasingly realistic. Nearly half (44 percent) of consumers who have used AI editing tools to modify a photo, video or document describe the results of their edits as "very realistic," underscoring how convincingly altered content can now resemble the real thing.

As use becomes more commonplace, personal exposure to AI‑driven manipulation is also growing.

Four in 10 consumers (41 percent) say they know someone who has used AI editing tools to alter or create a photo, video, or document for financial gain – including in insurance claims, product returns or online sales.
This figure jumps to 64 percent for Gen Z and 54 percent for millennial respondents.
When it comes to insurance specifically, 62 percent of consumers believe people use AI tools to manipulate claim documents often or very often.

Insurers are seeing the same trend play out in real time: 98 percent agree that AI‑powered editing tools are driving a rise in digital media fraud, 99 percent say they have encountered manipulated or AI‑altered documentation, and 76 percent of insurers report that AI-altered claims submissions have become more sophisticated in the past year.

As AI‑powered editing becomes more accessible and more convincing, the Verisk State of Insurance Fraud study shows that many insurers are facing a growing volume of manipulated media that blurs the line between everyday digital behavior and fraud – raising the stakes for claims operations, detection capabilities and trust across the insurance ecosystem.

The Ethics Gap: A Generational Divide

While most Americans say they draw a clear ethical line in principle, real‑world behavior tells a more complicated story: more than one third (36 percent) say they would still be at least somewhat likely to consider digitally altering a claim to strengthen their case – even if doing so would break insurer rules.

This gap is most pronounced among younger generations:

Half of Generation Z and Millennials (55 and 49 percent, respectively) say they would consider making a digital edit to strengthen a claim.
Only 28 percent of Generation X respondents, and just 12 percent of Baby Boomers would consider doing so.

These generational differences suggest that younger consumers may be more comfortable navigating gray areas around digital edits, especially as AI tools become more embedded in everyday technology use.

When it comes to specific edits: just over half of consumers (52 percent) say adjusting brightness or contrast to make damage easier to see is acceptable, and 49 percent are comfortable cropping out unrelated background elements. More concerning, a meaningful minority of consumers say it is acceptable to fabricate or misrepresent claim evidence – including exaggerating damage (15 percent) or even creating images of damage that never occurred (13 percent). Taken together, the data points to a growing ethics gap in which increasingly powerful digital tools are normalizing behavior that can materially affect claim outcomes – creating new challenges for insurers charged with maintaining fairness, consistency, and trust.

Insurers Work to Keep Pace as Digital Fraud Grows More Sophisticated

As manipulated media becomes more common and more sophisticated, two-thirds of insurers (66 percent) believe digital media fraud goes undetected often or very often across the industry. Against that backdrop, many insurers are investing heavily to strengthen their defenses – combining AI tools, training and human review to identify suspicious claims.

Nearly two‑thirds of insurers (65 percent) say they use automated, AI‑based detection tools provided by third parties or vendors.
Half of insurers (50 percent) report using internally developed AI tools.

Yet confidence in these defenses has not kept pace with the evolving threat. While 58 percent of insurers say they are very confident in their ability to detect edits made to real photos or videos, that confidence drops sharply when it comes to more advanced forms of manipulation. Fewer than half of insurers (43 percent) feel very confident in their organization's ability to assess the authenticity of digital media at scale, and just 32 percent of insurers say they are very confident they could identify a deepfake.

"Insurers aren't standing still, but the threat is evolving faster than many systems were built to handle," Riedman said. "Detection tools that aren't fully integrated into claims workflows can create blind spots. As deepfakes and other AI‑driven manipulation become more common, the carriers will need more connected systems and shared intelligence to keep pace."

How Digital Fraud is Redefining Insurance Economics, for Insurers and Policyholders

As AI‑driven digital manipulation becomes more widespread, both consumers and insurers expect its impact to extend far beyond individual claims. Nearly seven in 10 consumers (69 percent) believe fraudulent insurance claims will increase premiums for all policyholders over time, not just those involved in claims. When asked about their top concerns related to AI‑driven insurance fraud, consumers most often point to broader system‑wide effects – including the potential for higher premiums (42 percent) and the risk that legitimate claims could be delayed or denied if altered documents are mistakenly flagged as suspicious (36 percent).

These concerns mirror how many insurers themselves view the road ahead. Looking three to five years out, nearly half of insurers (48 percent) expect increased adoption of technology solutions to offset rising digital media fraud, alongside greater regulatory consistency across the industry. Many also anticipate tighter documentation or proof‑of‑loss requirements for claimants (45 percent), greater operational strain on claims teams (36 percent), longer claim cycle times (35 percent), and higher premiums for consumers (35 percent). Together, these expectations point to a future in which AI‑driven digital fraud reshapes not just fraud prevention, but the cost, complexity, and expectations surrounding insurance claims more broadly.

"This isn't a problem any one insurer can solve in isolation," Verisk's Riedman said. "As digital manipulation techniques evolve and deepfakes become more prevalent, many insurers are under pressure to close structural and operational gaps and move toward more connected systems. Doing that effectively will require shared intelligence and better integration – not only to keep pace with increasingly sophisticated fraud, but to help ensure legitimate claims continue to be paid quickly and fairly, and trust in the claims process is preserved."

About the Verisk State of Insurance Fraud study

The Verisk State of Insurance Fraud study is based on two national surveys – one of 1,000 U.S. consumers and another of 300 insurance claims professionals. The survey was designed to examine how the rapid adoption of AI editing tools is reshaping consumer behavior, fraud risk and insurer readiness.

For more information, click here.

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About Verisk

Verisk (NASDAQ:VRSK) is a leading strategic data analytics and technology partner to the global insurance industry. It empowers clients to strengthen operating efficiency, improve underwriting and claims outcomes, combat fraud and make informed decisions about global risks, including climate change, catastrophic events, sustainability and political issues. Through advanced data analytics, software, scientific research and deep industry knowledge, Verisk helps build global resilience for individuals, communities and businesses. With teams across more than 20 countries, Verisk consistently earns certification by Great Place to Work. For more, visit Verisk.com and the Verisk Newsroom.

Media contact:
Amy Ebenstein
Verisk 
551-225-0585
amy.ebenstein@verisk.com

AI Editing Tools Are Fueling a New Era of Insurance Fraud, According to New Research from Verisk