SG insider transactions

Chief Financial Officer Mcconnell Jamie increased direct ownership by 0.63% to 225,522 units (SEC Form 4) to cover taxes

Chief Operating Officer Cochran Jason Miles increased direct ownership by 8% to 211,885 units (SEC Form 4) (withholding obligation)

SEC Form 4 filed by Goldman Sachs Group Inc

SEC Form 3 filed by new insider Goldman Sachs Group Inc

Chief Operating Officer Cochran Jason Miles was granted 76,923 shares, increasing direct ownership by 51% to 226,923 units (SEC Form 4)

Chief Financial Officer Mcconnell Jamie was granted 76,923 shares, increasing direct ownership by 51% to 226,923 units (SEC Form 4)

Chief Concept Officer Jammet Nicolas was granted 53,846 shares, increasing direct ownership by 3% to 1,817,049 units (SEC Form 4)

Chief Concept Officer Jammet Nicolas bought $25,284 worth of shares (4,428 units at $5.71) (SEC Form 4)

Chief Concept Officer Jammet Nicolas bought $99,804 worth of shares (18,115 units at $5.51) (SEC Form 4)

CHIEF EXECUTIVE OFFICER Neman Jonathan bought $999,688 worth of shares (179,800 units at $5.56) (SEC Form 4)

Chief Financial Officer Mcconnell Jamie was granted 150,000 shares (SEC Form 4)

SEC Form 3 filed by new insider Mcconnell Jamie

Chief Operating Officer Cochran Jason Miles was granted 50,000 shares, increasing direct ownership by 50% to 150,000 units (SEC Form 4)

CHIEF FINANCIAL OFFICER Reback Mitch gifted 140,158 shares and received a gift of 140,158 shares (SEC Form 4)

CHIEF FINANCIAL OFFICER Reback Mitch sold $105,961 worth of shares (11,530 units at $9.19), decreasing direct ownership by 3% to 322,891 units (SEC Form 4)

Director Ostroff Dawn was granted 13,755 shares (SEC Form 4)

SEC Form 3 filed by new insider Ostroff Dawn

Director Moran Montgomery F was granted 13,755 shares, increasing direct ownership by 34% to 53,755 units (SEC Form 4)

New insider Moran Montgomery F claimed ownership of 40,000 shares (SEC Form 3)

Director Bornstein Julie was granted 13,755 shares, increasing direct ownership by 42% to 46,392 units (SEC Form 4)

Director Blumenthal Neil Harris was granted 13,755 shares, increasing direct ownership by 16% to 99,172 units (SEC Form 4)

Director Singer Bradley E was granted 13,755 shares, increasing direct ownership by 10% to 152,807 units (SEC Form 4)

Director Burrows Clifford was granted 13,755 shares, increasing direct ownership by 13% to 120,320 units (SEC Form 4)

Director Burrows Clifford bought $251,712 worth of shares (19,200 units at $13.11) (SEC Form 4)

CHIEF FINANCIAL OFFICER Reback Mitch sold $153,640 worth of shares (10,088 units at $15.23), decreasing direct ownership by 3% to 334,421 units (SEC Form 4)

Chief Operating Officer Cochran Jason Miles was granted 100,000 shares (SEC Form 4)

SEC Form 3 filed by new insider Cochran Jason Miles

CHIEF FINANCIAL OFFICER Reback Mitch exercised 4,000 shares at a strike of $4.78 and sold $84,280 worth of shares (4,000 units at $21.07) (SEC Form 4)

Amendment: CHIEF FINANCIAL OFFICER Reback Mitch gifted 18,380 shares (SEC Form 4)

CHIEF EXECUTIVE OFFICER Neman Jonathan was granted 15,466 shares and sold $136,065 worth of shares (5,717 units at $23.80), increasing direct ownership by 0.54% to 1,810,263 units (SEC Form 4)

CHIEF OPERATING OFFICER Williams Rossann was granted 9,671 shares and sold $118,453 worth of shares (4,977 units at $23.80), increasing direct ownership by 5% to 95,516 units (SEC Form 4)

Chief Concept Officer Jammet Nicolas was granted 5,292 shares and sold $50,527 worth of shares (2,123 units at $23.80), increasing direct ownership by 0.18% to 1,763,203 units (SEC Form 4)

Director Ru Nathaniel sold $50,527 worth of shares (2,123 units at $23.80) and was granted 5,292 shares, increasing direct ownership by 0.18% to 1,785,099 units (SEC Form 4)

CHIEF FINANCIAL OFFICER Reback Mitch was granted 10,077 shares, sold $193,314 worth of shares (8,109 units at $23.84) and exercised 4,000 shares at a strike of $4.78, increasing direct ownership by 2% to 350,023 units (SEC Form 4)

Chief Concept Officer Jammet Nicolas converted options into 7,400 shares and sold $185,370 worth of shares (7,400 units at $25.05) (SEC Form 4)

Director Ru Nathaniel converted options into 7,400 shares and sold $185,370 worth of shares (7,400 units at $25.05) (SEC Form 4)

CHIEF EXECUTIVE OFFICER Neman Jonathan converted options into 7,400 shares and sold $185,370 worth of shares (7,400 units at $25.05) (SEC Form 4)

CHIEF OPERATING OFFICER Williams Rossann covered exercise/tax liability with 9,178 shares, decreasing direct ownership by 9% to 90,822 units (SEC Form 4)

CHIEF FINANCIAL OFFICER Reback Mitch exercised 4,000 shares at a strike of $4.78 and sold $288,787 worth of shares (10,926 units at $26.43), decreasing direct ownership by 2% to 344,055 units (SEC Form 4)

CHIEF FINANCIAL OFFICER Reback Mitch exercised 8,000 shares at a strike of $4.78 and sold $265,072 worth of shares (8,000 units at $33.13) (SEC Form 4)

CHIEF EXECUTIVE OFFICER Neman Jonathan exercised 40,485 shares at a strike of $9.83, increasing direct ownership by 2% to 1,800,514 units (SEC Form 4)

Chief Concept Officer Jammet Nicolas sold $6,421,608 worth of shares (170,199 units at $37.73), decreasing direct ownership by 9% to 1,760,034 units (SEC Form 4)

Chief Brand Officer Ru Nathaniel sold $6,421,608 worth of shares (170,199 units at $37.73), decreasing direct ownership by 9% to 1,781,930 units (SEC Form 4)

CHIEF EXECUTIVE OFFICER Neman Jonathan sold $6,421,608 worth of shares (170,199 units at $37.73), decreasing direct ownership by 9% to 1,760,029 units (SEC Form 4)

CHIEF FINANCIAL OFFICER Reback Mitch sold $2,719,428 worth of shares (72,000 units at $37.77) (SEC Form 4)

Chief Brand Officer Ru Nathaniel converted options into 53,718 shares and sold $2,078,769 worth of shares (53,718 units at $38.70) (SEC Form 4)

CHIEF EXECUTIVE OFFICER Neman Jonathan sold $1,973,466 worth of shares (51,128 units at $38.60) and converted options into 51,128 shares (SEC Form 4)

Chief Concept Officer Jammet Nicolas sold $1,955,251 worth of shares (50,423 units at $38.78) and converted options into 50,423 shares (SEC Form 4)

CHIEF EXECUTIVE OFFICER Neman Jonathan sold $1,342,965 worth of shares (33,444 units at $40.16) and converted options into 33,444 shares (SEC Form 4)

Chief Concept Officer Jammet Nicolas converted options into 33,598 shares and sold $1,348,500 worth of shares (33,598 units at $40.14) (SEC Form 4)

Chief Brand Officer Ru Nathaniel converted options into 33,682 shares and sold $1,353,729 worth of shares (33,712 units at $40.16) (SEC Form 4)

Chief Concept Officer Jammet Nicolas exercised 41,999 shares at a strike of $0.96 and sold $1,624,613 worth of shares (41,999 units at $38.68) (SEC Form 4)

Chief Brand Officer Ru Nathaniel exercised 42,104 shares at a strike of $0.96 and sold $1,627,053 worth of shares (42,104 units at $38.64) (SEC Form 4)

CHIEF EXECUTIVE OFFICER Neman Jonathan exercised 41,805 shares at a strike of $0.96 and sold $1,614,107 worth of shares (41,805 units at $38.61) (SEC Form 4)

Director Bornstein Julie sold $187,973 worth of shares (4,464 units at $42.11), decreasing direct ownership by 12% to 32,637 units (SEC Form 4)

CHIEF EXECUTIVE OFFICER Neman Jonathan converted options into 11,796 shares, sold $1,194,345 worth of shares (26,541 units at $45.00) and exercised 14,745 shares at a strike of $0.96 (SEC Form 4)

Chief Concept Officer Jammet Nicolas converted options into 11,642 shares, sold $1,178,685 worth of shares (26,193 units at $45.00) and exercised 14,551 shares at a strike of $0.96 (SEC Form 4)

Chief Brand Officer Ru Nathaniel converted options into 11,558 shares, sold $1,170,180 worth of shares (26,004 units at $45.00) and exercised 14,446 shares at a strike of $0.96 (SEC Form 4)

Director Blumenthal Neil Harris sold $217,200 worth of shares (5,000 units at $43.44), decreasing direct ownership by 6% to 85,417 units (SEC Form 4)

Director Blumenthal Neil Harris sold $842,237 worth of shares (22,220 units at $37.90), decreasing direct ownership by 20% to 90,417 units (SEC Form 4)