Strong sales execution bolstered Scripps' Q1 results as ad markets began to rebound
CINCINNATI, May 7, 2021 /PRNewswire/ -- In the first quarter of 2021, The E.W. Scripps Company (NASDAQ:SSP) completed its acquisition of national broadcast network ION, sold digital audio firm Triton and announced plans to redeem $400 million in bonds while delivering record company revenue.
First-quarter Local Media core advertising outperformed expectations, up 2% on an adjusted-combined basis, driven by a rebound in the advertising market and strong sales execution. The top five core advertising categories were up on a year-over-year basis in March. The new Scripps Network
