NOW vs XM

ServiceNow Inc.

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.

Qualtrics International Inc.

Qualtrics International Inc. provides an experience management platform for organizations to design, manage, and improve customer, employee, product, and brand experiences of businesses. The company offers Qualtrics XM Platform, a system of action that allows organizations to design new breakthrough experiences; and continuously improve broken experiences through identifying issues, addressing the root cause, and then overhauling processes before they manifest as lower trending satisfaction scores. The company's customer experience products include digital customer experience software and voice of the customer software; and employee experience products include employee engagement software, 360-degree feedback and performance review software, and employee pulse survey software, as well as offers design experience software. Its brand experience management products include brand tracking software and advertising testing tools; product experience management products include pricing research software, market segmentation software, and concept testing tool. The company also provides experience management (XM) platform products, including XM Directory, Qualtrics iQ, and xFlow; platform security products; and survey tolls. It serves organizations in retail, healthcare, financial services, travel and hospitality, B2B, government, media, airlines, and automotive industries worldwide. The company was founded in 2002 and is headquartered in Provo, Utah. Qualtrics International Inc. operates as a subsidiary of SAP America, Inc.