SHOO vs WWW

Steven Madden Ltd.

Steven Madden, Ltd. designs, sources, markets, and sells fashion-forward branded and private label footwear for women, men, and children in the United States and internationally. Its Wholesale Footwear segment provides footwear under the Steve Madden Women's, Madden Girl, Steve Madden Men's, Madden, Steven, Steve Madden Kids, Betsey Johnson, Report, Mad Love, Blondo, GREATS, and Anne Klein brands, as well as private label footwear. The company's Wholesale Accessories segment offers Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Big Buddha, Anne Klein, Luv Betsey, BB Dakota, BB Dakota x Steve Madden, and Cupcakes & Cashmere brands; private label fashion handbags and accessories to department stores, mass merchants, value priced retailers, online retailers, and specialty stores; and cold weather accessories, fashion scarves, wraps, and other trend accessories primarily under the Steve Madden, BB Dakota, Cejon, Betsey Johnson, and Big Buddha brand names, as well as private labels to department stores and specialty stores. Its Retail segment operates Steve Madden, Steven, Superga, and International retail stores, as well as Steve Madden, Superga, Betsey Johnson, Blondo, Dolce Vita, GREATS, and BB Dakota e-commerce websites. The company's Licensing segment licenses its Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Dolce Vita, and FREEBIRD by Steven trademarks. Its First Cost segment operates as a buying agent for footwear products under private labels for mass-market merchandisers, shoe chains, and other mid-tier retailers. As of December 31, 2020, it owned and operated 218 retail stores, including 143 Steve Madden full-price stores, 66 Steve Madden outlet stores, 1 Steven store, and 1 Superga store, as well as 7 e-commerce websites. Steven Madden, Ltd. was founded in 1990 and is headquartered in Long Island City, New York.

Wolverine World Wide Inc.

Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories in the United States, Europe, the Middle East, Africa, the Asia Pacific, Canada and Latin America. The company operates through two segments, Wolverine Michigan Group and Wolverine Boston Group. It offers casual footwear and apparel; performance outdoor and athletic footwear and apparel; kids' footwear; industrial work boots and apparel; and uniform shoes and boots. The company sources, markets, and licenses a range of footwear styles, such as shoes, boots, and sandals under the Bates, Cat, Chaco, Harley-Davidson, Hush Puppies, Hytest, Keds, Merrell, Saucony, Sperry, Wolverine, and Stride Rite brands. It also markets Merrell and Wolverine branded apparel and accessories, as well as licenses its brands for use on non-footwear products, including the Hush Puppies apparel, eyewear, watches, socks, handbags, and plush toys; Wolverine branded eyewear and gloves; and Keds, Saucony, and Sperry branded apparel. In addition, the company markets pigskin leather under the Wolverine Warrior Leather, Weather Tight, and All Season Weather Leathers trademarks for use in the footwear industry. Further, it operates brick and mortar retail stores, and e-commerce sites. The company sells its products to department stores, national chains, catalog and specialty retailers, independent retailers, uniform outlets, and mass merchant and government customers through retail stores, as well as through third-party licensees and distributors. As of January 2, 2021, it operated 97 retail stores, as well as 37 consumer direct e-commerce sites. Wolverine World Wide, Inc. was founded in 1883 and is based in Rockford, Michigan.