Compare · RKT vs UPST
RKT vs UPST
Side-by-side comparison of Rocket Companies Inc. (RKT) and Upstart Holdings Inc. (UPST): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both RKT and UPST operate in Finance: Consumer Services (Finance), so they compete in similar markets.
- RKT is the larger of the two at $40.49B, about 13.6x UPST ($2.98B).
- RKT has been more active in the news (25 items in the past 4 weeks vs 14 for UPST).
- Both have 25 recent analyst ratings on file.
Rocket Companies Inc.
Rocket Companies, Inc. engages in the tech-driven real estate, mortgage, and eCommerce businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network. The company's solutions include Rocket Mortgage, a mortgage lender; Amrock that provides title insurance, property valuation, and settlement services; Rocket Homes, a home search platform and real estate agent referral network, which offers technology-enabled services to support the home buying and selling experience; Rocket Auto, an automotive retail marketplace that provides centralized and virtual car sales support to national car rental and online car purchasing platforms; and Rocket Loans, an online-based personal loans business. Its solutions also include Core Digital Media, a digital social and display advertiser in the mortgage, insurance, and education sectors; Nexsys, a fintech company, which offers a suite of essential tech solutions for mortgage origination and closing processes through digitization and automation; Lendesk, a technology services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders; and Edison Financial, a digital mortgage startup. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. is a subsidiary of Rock Holdings, Inc.
Upstart Holdings Inc.
Upstart Holdings, Inc. operates a cloud- based artificial intelligence (AI) lending platform. The company's platform aggregates consumer demand for loans and connects it to its network of the company's AI- enabled bank partners. Its platform connects consumers, banks, and institutional investors through a shared AI lending platform. Upstart Holdings, Inc. was incorporated in 2012 and is headquartered in San Mateo, California.
Latest RKT
- Rocket Money's Rowan Rewrites What AI Can Do in Personal Finance
- FTC Resolution Preserves Redfin's Zillow Rental Partnership and Clears the Way for Company's Standalone Rentals Business
- Now's the Time: Late Summer Is the Best Season For Homebuyers to Score a Deal in These U.S. Metros
- With Buyers Firmly in the Driver's Seat, Home-Purchase Cancellations Hit Highest Level in Nearly 3 Years
- Redfin Reports New Listings Tick Up As Summer Winds Down
- Redfin Reports U.S. Home Prices Rose 0.27% in July, Essentially Unchanged From a Month Earlier
- Director Watterson Sarah was granted 14,566 shares (SEC Form 4)
- SEC Form 3 filed by new insider Watterson Sarah
- Rocket Companies Inc. filed SEC Form 8-K: Leadership Update, Regulation FD Disclosure, Financial Statements and Exhibits
- Rocket Companies Appoints Sarah Watterson as Independent Board Director
Latest UPST
- Upstart Co-founder and CEO to Participate in Fireside Chat at the Goldman Sachs Communacopia and Technology Conference 2026
- President, Capital& Enterprise Datta Sanjay sold $565,931 worth of shares (18,945 units at $29.87), decreasing direct ownership by 6% to 292,578 units (SEC Form 4) (withholding tax)
- Chief Legal Officer Darling Scott sold $216,216 worth of shares (7,696 units at $28.09), decreasing direct ownership by 10% to 73,306 units (SEC Form 4) to satisfy withholding tax
- Officer Mirgorodskaya Natalia sold $16,461 worth of shares (586 units at $28.09), decreasing direct ownership by 2% to 36,788 units (SEC Form 4) (tax withholding)
- SEC Form 144 filed by Upstart Holdings Inc.
- President, Capital& Enterprise Datta Sanjay sold $59,683 worth of shares (2,033 units at $29.36), decreasing direct ownership by 0.65% to 311,523 units (SEC Form 4) to satisfy tax liability
- Chief Legal Officer Darling Scott sold $23,898 worth of shares (814 units at $29.36), decreasing direct ownership by 0.92% to 87,186 units (SEC Form 4) to cover taxes
- Chief Financial Officer Blankmeyer Andrea sold $298,636 worth of shares (10,175 units at $29.35) as part of a pre-agreed trading plan, decreasing direct ownership by 6% to 152,208 units (SEC Form 4) (withholding tax)
- SEC Form 144 filed by Upstart Holdings Inc.
- Amendment: SEC Form 10-Q/A filed by Upstart Holdings Inc.