Compare · RKT vs UPST
RKT vs UPST
Side-by-side comparison of Rocket Companies Inc. (RKT) and Upstart Holdings Inc. (UPST): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both RKT and UPST operate in Finance: Consumer Services (Finance), so they compete in similar markets.
- RKT is the larger of the two at $35.79B, about 12.6x UPST ($2.85B).
- Over the past year, RKT is down 0.7% and UPST is down 48.2% - RKT leads by 47.5 points.
- UPST has been more active in the news (24 items in the past 4 weeks vs 15 for RKT).
- Both have 25 recent analyst ratings on file.
Rocket Companies Inc.
Rocket Companies, Inc. engages in the tech-driven real estate, mortgage, and eCommerce businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network. The company's solutions include Rocket Mortgage, a mortgage lender; Amrock that provides title insurance, property valuation, and settlement services; Rocket Homes, a home search platform and real estate agent referral network, which offers technology-enabled services to support the home buying and selling experience; Rocket Auto, an automotive retail marketplace that provides centralized and virtual car sales support to national car rental and online car purchasing platforms; and Rocket Loans, an online-based personal loans business. Its solutions also include Core Digital Media, a digital social and display advertiser in the mortgage, insurance, and education sectors; Nexsys, a fintech company, which offers a suite of essential tech solutions for mortgage origination and closing processes through digitization and automation; Lendesk, a technology services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders; and Edison Financial, a digital mortgage startup. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. is a subsidiary of Rock Holdings, Inc.
Upstart Holdings Inc.
Upstart Holdings, Inc. operates a cloud- based artificial intelligence (AI) lending platform. The company's platform aggregates consumer demand for loans and connects it to its network of the company's AI- enabled bank partners. Its platform connects consumers, banks, and institutional investors through a shared AI lending platform. Upstart Holdings, Inc. was incorporated in 2012 and is headquartered in San Mateo, California.
Latest RKT
- New Listings Fall 1.3%, One of the Biggest Weekly Declines of 2026
- Redfin Reports Sellers Are Pulling Their Homes Off the Market at Near-Record Rates
- Redfin Reports the Typical Homebuyer's Down Payment Falls to $64,000 As Americans Hold Onto Cash
- Rocket Mortgage, Nation's #1 Mortgage Lender, Adopts VantageScore 4.0 Credit Score for Mortgages
- Redfin Reports Investor Home Purchases Fall to Lowest Level Since 2020
- Higher Mortgage Rates Push Pending Home Sales Down for Second Straight Week
- Redfin Reports 29% of U.S. Homebuyers Paid Cash in March—the Lowest Share For That Month Since 2020
- Redfin Reports the Income Needed to Afford a Home Declined For Seventh Straight Month in April
- Luxury Home Prices Rise Amid Uptick in High-End Homebuying and Selling
- Redfin Reports Home Purchase Cancellations Are No Longer on the Rise As Demand Ticks Up
Latest UPST
- Upstart Publishes May 2026 Origination Volume
- Director Wennes Timothy H was granted 6,476 shares (SEC Form 4)
- Director Terry Hilliard C. Iii was granted 6,476 shares, increasing direct ownership by 21% to 37,432 units (SEC Form 4)
- Director Hentges Mary was granted 6,476 shares, increasing direct ownership by 21% to 37,149 units (SEC Form 4)
- Director Bernard Peter J was granted 6,476 shares, increasing direct ownership by 132% to 11,392 units (SEC Form 4)
- Director Cooper Kerry Whorton was granted 6,476 shares (SEC Form 4)
- Director O'Kelly Ciaran was granted 6,476 shares, increasing direct ownership by 20% to 39,484 units (SEC Form 4)
- SEC Form 3 filed by new insider Wennes Timothy H
- Upstart Holdings Inc. filed SEC Form 8-K: Submission of Matters to a Vote of Security Holders
- Upstart Publishes April 2026 UMI