Compare · NOW vs UPLD
NOW vs UPLD
Side-by-side comparison of ServiceNow Inc. (NOW) and Upland Software Inc. (UPLD): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both NOW and UPLD operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- NOW is the larger of the two at $131.32B, about 9428.1x UPLD ($13.9M).
- Over the past year, NOW is down 26.6% and UPLD is down 83.0% - NOW leads by 56.4 points.
- NOW has been more active in the news (24 items in the past 4 weeks vs 14 for UPLD).
- NOW has more recent analyst coverage (25 ratings vs 16 for UPLD).
- Company
- ServiceNow Inc.
- Upland Software Inc.
- Price
- -
- -
- Market cap
- $131.32B
- $13.9M
- 1M return
- +20.35%
- +8.20%
- 1Y return
- -26.61%
- -83.01%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NYSE
- NASDAQ
- IPO
- 2012
- 2014
- News (4w)
- 24
- 14
- Recent ratings
- 25
- 16
ServiceNow Inc.
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.
Upland Software Inc.
Upland Software, Inc. provides cloud-based enterprise work management software in the United States, the United Kingdom, Canada, and internationally. It offers a family of software applications under the Upland brand in the areas of marketing, sales, contact center, project management, information technology, business operations, and human resources and legal. The company also offers professional services, such as implementation, data extraction, integration and configuration, and training services, as well as customer support services. It serves large global corporations, various government agencies, and medium-sized businesses in financial services, retail, manufacturing, legal, consumer goods, media, and other industries through direct and indirect sales organizations. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was incorporated in 2010 and is headquartered in Austin, Texas.
Latest NOW
- SEC Form S-8 filed by ServiceNow Inc.
- Tech Mahindra and ServiceNow Expand Partnership to Deliver Production-Ready Enterprise AI at Scale
- Principal Accounting Officer Fontaine Danielle converted options into 485 shares and covered exercise/tax liability with 168 shares, increasing direct ownership by 3% to 10,887 units (SEC Form 4) (withholding obligation)
- President and CFO Mastantuono Gina converted options into 1,595 shares and covered exercise/tax liability with 858 shares, increasing direct ownership by 0.68% to 109,256 units (SEC Form 4) (tax liability)
- Chief People & AI Enblmt. Off. Canney Jacqueline P converted options into 970 shares and covered exercise/tax liability with 496 shares, increasing direct ownership by 1% to 37,889 units (SEC Form 4) (withholding obligation)
- Chairman & CEO Mcdermott William R converted options into 4,160 shares and covered exercise/tax liability with 2,236 shares, increasing direct ownership by 1% to 184,199 units (SEC Form 4) (tax liability)
- President, Global Customer Ops Fipps Paul converted options into 640 shares and covered exercise/tax liability with 256 shares, increasing direct ownership by 2% to 20,339 units (SEC Form 4) (tax withholding)
- Chairman & CEO Mcdermott William R converted options into 15,152 shares and covered exercise/tax liability with 8,145 shares, increasing direct ownership by 4% to 182,275 units (SEC Form 4) (for withholding tax)
- Pres. & Chief Legal Officer Nowbar Hossein covered exercise/tax liability with 1,995 shares and converted options into 5,066 shares, increasing direct ownership by 56% to 8,514 units (SEC Form 4) to satisfy withholding obligation
- President, Global Customer Ops Fipps Paul covered exercise/tax liability with 3,057 shares and converted options into 7,652 shares, increasing direct ownership by 30% to 19,955 units (SEC Form 4) to satisfy withholding tax
Latest UPLD
- Upland Software Earns 43 Badges in G2’s Fall 2026 Market Reports
- Chief Financial Officer Simon Jennifer L. was granted 30,000 shares (SEC Form 4)
- SEC Form 3 filed by new insider Simon Jennifer L.
- Upland Software and Carahsoft Partner to Expand Public Sector Impact
- SEC Form 10-Q filed by Upland Software Inc.
- Upland Software Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits
- Upland Software Reports Second Quarter 2026 Financial Results
- Director Mattox Timothy sold $3,627 worth of shares (847 units at $4.28) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 36,053 units (SEC Form 4)
- Director Mattox Timothy sold $4,270 worth of shares (1,000 units at $4.27) as part of a pre-agreed trading plan, decreasing direct ownership by 3% to 36,900 units (SEC Form 4)
- Director Mattox Timothy sold $8,860 worth of shares (2,000 units at $4.43) as part of a pre-agreed trading plan, decreasing direct ownership by 5% to 37,900 units (SEC Form 4)