Join

Compare · BKNG vs UP

BKNG vs UP

Side-by-side comparison of Booking Holdings Inc. (BKNG) and Wheels Up Experience Inc. (UP): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both BKNG and UP operate in Transportation Services (Consumer Discretionary), so they compete in similar markets.
  • BKNG is the larger of the two at $128.51B, about 492.6x UP ($260.8M).
  • Over the past year, BKNG is down 25.0% and UP is down 77.1% - BKNG leads by 52.1 points.
  • UP has been more active in the news (20 items in the past 4 weeks vs 19 for BKNG).
  • BKNG has more recent analyst coverage (25 ratings vs 12 for UP).
PerformanceBKNG-25.01%UP-77.09%
2025-06-09+0.00%2026-06-05
MetricBKNGUP
Company
Booking Holdings Inc.
Wheels Up Experience Inc.
Price
$165.90-0.95%
$7.40-7.38%
Market cap
$128.51B
$260.8M
1M return
-1.43%
+21.71%
1Y return
-25.01%
-77.09%
Industry
Transportation Services
Transportation Services
Exchange
NASDAQ
NYSE
IPO
2020
News (4w)
19
20
Recent ratings
25
12
BKNG

Booking Holdings Inc.

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, including hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises; and Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. It also operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

UP

Wheels Up Experience Inc.

Wheels Up Experience Inc. provides private aviation services primarily in the United States. The company offers a suite of products and services, which include multi-tiered membership programs, on-demand flights across various private aircraft cabin categories, aircraft management, retail and wholesale charter, whole aircraft acquisitions and sales, corporate flight solutions, special missions, signature events and experiences, and commercial travel. It operates a fleet of approximately 1,500 owned, leased, managed and third-party aircraft. The company was founded in 2013 and is headquartered in New York, New York.

Latest BKNG

Latest UP