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Compare · APP vs TRUE

APP vs TRUE

Side-by-side comparison of Applovin Corporation (APP) and TrueCar Inc. (TRUE): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both APP and TRUE operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
  • APP is the larger of the two at $189.37B, about 582.3x TRUE ($325.2M).
  • Over the past year, APP is up 47.0% and TRUE is up 76.4% - TRUE leads by 29.4 points.
  • APP has been more active in the news (22 items in the past 4 weeks vs 2 for TRUE).
  • APP has more recent analyst coverage (25 ratings vs 19 for TRUE).
PerformanceAPP-4.42%TRUE+76.39%
2025-10-23+0.00%2026-06-08
MetricAPPTRUE
Company
Applovin Corporation
TrueCar Inc.
Price
$562.00+0.88%
$2.54+14.67%
Market cap
$189.37B
$325.2M
1M return
+13.10%
+14.93%
1Y return
+47.03%
+76.39%
Industry
Computer Software: Programming Data Processing
Computer Software: Programming Data Processing
Exchange
NASDAQ
NASDAQ
IPO
2021
2014
News (4w)
22
2
Recent ratings
25
19
APP

Applovin Corporation

AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.

TRUE

TrueCar Inc.

TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. It operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. The company also offers forecast and consulting services regarding determination of the residual value of an automobile at given future points in time, which are used to underwrite automotive loans and leases, and by financial institutions to measure exposure and risk across loan, lease, and fleet portfolios. In addition, it provides accurate, geographically specific, and real-time pricing information for consumers and dealers; TrueCar Trade, which gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership; DealerSync, a dealer website creation and management service and a software platform that assists dealers in managing, marketing, and growing their business; and DealerScience that provides dealers with advanced digital retailing software tools. Further, the company customizes and operates its platform for financial institutions, membership-based organizations, and large enterprises. The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.

Latest APP

Latest TRUE