Compare · SYF vs TRU
SYF vs TRU
Side-by-side comparison of Synchrony Financial (SYF) and TransUnion (TRU): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both SYF and TRU operate in Finance: Consumer Services (Finance), so they compete in similar markets.
- SYF is the larger of the two at $23.83B, about 1.7x TRU ($13.62B).
- Over the past year, SYF is up 16.4% and TRU is down 19.1% - SYF leads by 35.6 points.
- SYF has been more active in the news (28 items in the past 4 weeks vs 17 for TRU).
- Both have 25 recent analyst ratings on file.
Synchrony Financial
Synchrony Financial operates as a consumer financial services company in the United States. It provides a range of specialized financing programs and consumer banking products to digital, retail, home, auto, travel, health, and pet industries. The company also offers private label credit cards, dual cards, general purpose co-branded credit cards, and small and medium-sized business credit products; and promotional financing for consumer purchases, such as private label credit cards, dual cards, and installment loans. In addition, it provides promotional financing to consumers for health, veterinary and personal care procedures, and services and products, such as dental, vision, audiology, and cosmetic; debt cancellation products; and deposit products, including certificates of deposit, individual retirement accounts, money market accounts, and savings accounts to retail and commercial customers, as well as accepts deposits through third-party securities brokerage firms. The company offers its credit products through programs established with a group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers; and deposit products through various channels, such as digital and print. Synchrony Financial was incorporated in 2003 and is headquartered in Stamford, Connecticut.
TransUnion
TransUnion provides risk and information solutions. The company operates in three segments: U.S. Markets, International, and Consumer Interactive. The U.S. Markets segment provides consumer reports, actionable insights, and analytics, such as credit and other scores, as well as technology solutions for businesses. These businesses use its services to acquire new customers; assess consumer ability to pay for services; identify cross-selling opportunities; measure and manage debt portfolio risk; collect debt; verify consumer identities; and investigate potential fraud. This segment serves various industry vertical markets, including financial services, healthcare, insurance, tenant and employment, collections, public sector, media, and other markets. The International segment offers credit reports, analytics, technology solutions, and other value-added risk management services; consumer services, which help consumers to manage their personal finances; and consumer credit reporting, insurance and auto information solutions, and commercial credit information services. This segment serves customers in financial services, retail credit, insurance, automotive, collections, public sector, and communications industries through direct and indirect channels. The Consumer Interactive segment provides credit reports and scores, credit monitoring, fraud protection and resolution, and financial management solutions that enable consumers to manage their personal finances and take precautions against identity theft. This segment offers its products through online and mobile interfaces, as well as through direct and indirect channels. The company serves customers in approximately 30 countries and territories, including North America, Latin America, Europe, Africa, India, and the Asia Pacific. The company was formerly known as TransUnion Holding Company, Inc. and changed its name to TransUnion in March 2015. TransUnion was founded in 1968 and is headquartered in Chicago, Illinois.
Latest SYF
- Synchrony Financial filed SEC Form 8-K: Material Modification to Rights of Security Holders, Other Events
- SEC Form 424B5 filed by Synchrony Financial
- CareCredit Now Available at LiveLoveSpa.com Checkout, Marking First eCommerce Partnership in the Cosmetic Space
- SEC Form FWP filed by Synchrony Financial
- SEC Form 424B5 filed by Synchrony Financial
- Synchrony to Participate in the Morgan Stanley US Financials Conference
- Loop Capital initiated coverage on Synchrony Financial with a new price target
- Officer Howse Curtis was granted 181 units of Dividend Equivalent Unit, increasing direct ownership by 0.21% to 86,618 units (SEC Form 4)
- Director Aguirre Fernando was granted 14 units of Dividend Equivalent Unit, increasing direct ownership by 0.05% to 29,473 units (SEC Form 4)
- Officer Wenzel Brian J. Sr. was granted 270 units of Dividend Equivalent Unit, increasing direct ownership by 0.42% to 64,491 units (SEC Form 4)
Latest TRU
- Amendment: SEC Form SCHEDULE 13G/A filed by TransUnion
- SVP, Chief Accounting Officer Williams Jennifer A. covered exercise/tax liability with 404 shares, decreasing direct ownership by 6% to 6,815 units (SEC Form 4)
- President, International Skinner Todd C. sold $70,730 worth of shares (1,000 units at $70.73) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 65,634 units (SEC Form 4)
- President, US Markets Chaouki Steven M sold $353,650 worth of shares (5,000 units at $70.73) as part of a pre-agreed trading plan, decreasing direct ownership by 5% to 99,906 units (SEC Form 4)
- TransUnion Expands TruIQ™ Data Enrichment on Snowflake AI Data Cloud to Power Prescreen Credit Marketing Campaigns
- TransUnion Named 2026 Media and Entertainment Snowflake Product Partner of the Year
- EVP, Chief Legal Officer Russell Heather J sold $480,307 worth of shares (6,683 units at $71.87) as part of a pre-agreed trading plan, decreasing direct ownership by 13% to 45,248 units (SEC Form 4)
- TransUnion Named One of America's Most Trustworthy Companies 2026 by Newsweek
- New TransUnion Study Challenges Credit Myths About Canadian Gig Workers
- TransUnion to Present at Upcoming Investor Conferences in New York and Chicago