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Compare · APP vs TBLA

APP vs TBLA

Side-by-side comparison of Applovin Corporation (APP) and Taboola.com Ltd. (TBLA): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both APP and TBLA operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
  • APP is the larger of the two at $160.77B, about 124.4x TBLA ($1.29B).
  • Over the past year, APP is up 25.7% and TBLA is up 32.7% - TBLA leads by 6.9 points.
  • APP has been more active in the news (22 items in the past 4 weeks vs 8 for TBLA).
  • APP has more recent analyst coverage (25 ratings vs 19 for TBLA).
PerformanceAPP+25.73%TBLA+32.68%
2025-06-12+0.00%2026-06-11
MetricAPPTBLA
Company
Applovin Corporation
Taboola.com Ltd.
Price
$478.37-2.93%
$4.73+0.32%
Market cap
$160.77B
$1.29B
1M return
-2.54%
-8.16%
1Y return
+25.73%
+32.68%
Industry
Computer Software: Programming Data Processing
Computer Software: Programming Data Processing
Exchange
NASDAQ
NASDAQ
IPO
2021
News (4w)
22
8
Recent ratings
25
19
APP

Applovin Corporation

AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.

TBLA

Taboola.com Ltd.

Taboola.com, Ltd., together with its subsidiaries, operates in artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps, collectively referred to as digital properties; recommend editorial content and advertisements on the open web; digital properties use Taboola's recommendation platform to achieve their business goals, such as driving new audiences to their sites and apps or increasing engagement with existing audiences. It also provides monetization opportunities to publishers. Taboola.com, Ltd. was founded in 2007 and is headquartered in New York, New York.

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