Compare · APP vs TBLA
APP vs TBLA
Side-by-side comparison of Applovin Corporation (APP) and Taboola.com Ltd. (TBLA): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both APP and TBLA operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- APP is the larger of the two at $103.92B, about 111.4x TBLA ($932.8M).
- APP has been more active in the news (15 items in the past 4 weeks vs 14 for TBLA).
- APP has more recent analyst coverage (25 ratings vs 19 for TBLA).
- Company
- Applovin Corporation
- Taboola.com Ltd.
- Price
- -
- -
- Market cap
- $103.92B
- $932.8M
- 1M return
- -
- -
- 1Y return
- -
- -
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- News (4w)
- 15
- 14
- Recent ratings
- 25
- 19
Applovin Corporation
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
Taboola.com Ltd.
Taboola.com, Ltd., together with its subsidiaries, operates in artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps, collectively referred to as digital properties; recommend editorial content and advertisements on the open web; digital properties use Taboola's recommendation platform to achieve their business goals, such as driving new audiences to their sites and apps or increasing engagement with existing audiences. It also provides monetization opportunities to publishers. Taboola.com, Ltd. was founded in 2007 and is headquartered in New York, New York.
Latest APP
- Adjust: Shopping App Sessions and Installs Climb in First Half of 2026
- Chief Financial Officer (CFO) Stumpf Matthew covered exercise/tax liability with 2,021 shares, decreasing direct ownership by 1% to 175,429 units (SEC Form 4)
- Director Valenzuela Victoria covered exercise/tax liability with 2,730 shares, decreasing direct ownership by 1% to 241,231 units (SEC Form 4)
- CEO Foroughi Arash Adam covered exercise/tax liability with 2,730 shares, decreasing direct ownership by 0.12% to 2,324,954 units (SEC Form 4)
- CTO Ge Xiaochuan covered exercise/tax liability with 5,459 shares, decreasing direct ownership by 0.56% to 968,735 units (SEC Form 4)
- Chief Legal Officer Cacovean Corina I covered exercise/tax liability with 1,540 shares, decreasing direct ownership by 24% to 4,787 units (SEC Form 4)
- Director Chen Herald Y converted options into 143,791 shares, gifted 100,000 shares and received a gift of 100,000 shares, increasing direct ownership by 41% to 151,245 units (SEC Form 4)
- AppLovin downgraded by BofA Securities with a new price target
- Director Vivas Eduardo gifted 213,675 shares and received a gift of 213,675 shares, decreasing direct ownership by 3% to 6,571,412 units (SEC Form 4)
- AppLovin downgraded by Piper Sandler with a new price target
Latest TBLA
- Taboola Announces Expanded Partnership with NBC News, One of the World’s Leading News Organizations, in Programmatic Display Advertising; Advancing Taboola's Vision to Become the "Economic Backbone of the Open Web"
- Chief Financial Officer Walker Stephen C covered exercise/tax liability with 113,073 units of Ordinary Shares, decreasing direct ownership by 4% to 3,047,361 units (SEC Form 4) (tax liability)
- Founder and CEO Singolda Adam covered exercise/tax liability with 251,129 units of Ordinary Shares, decreasing direct ownership by 1% to 17,458,112 units (SEC Form 4) to satisfy withholding tax
- Chief People Officer Sundjaja Kristy gifted 6,738 units of Ordinary Shares and covered exercise/tax liability with 50,415 units of Ordinary Shares, decreasing direct ownership by 4% to 1,433,789 units (SEC Form 4) (for tax liability)
- Amendment: SEC Form 4 filed by Director Shachar Erez
- Director Shachar Erez was granted 38,046 units of Ordinary Shares, increasing direct ownership by 17% to 256,873 units (SEC Form 4)
- Director Shany Gilad was granted 38,046 units of Ordinary Shares, increasing direct ownership by 14% to 301,878 units (SEC Form 4)
- Director Peres Nechemia Jacob was granted 38,046 units of Ordinary Shares, increasing direct ownership by 15% to 283,873 units (SEC Form 4)
- Director Mijaleski Monica was granted 38,046 units of Ordinary Shares, increasing direct ownership by 31% to 159,600 units (SEC Form 4)
- Director Limon Zvi was granted 38,046 units of Ordinary Shares, increasing direct ownership by 15% to 283,873 units (SEC Form 4)