SWBI vs VSTO

Smith & Wesson Brands Inc.

Smith & Wesson Brands, Inc. designs, manufactures, and sells firearms worldwide. The company offers handguns, including revolvers and pistols; long guns, such as modern sporting rifles, bolt action rifles, and muzzleloaders; handcuffs; suppressors; and other firearm-related products under the Smith & Wesson, M&P, Performance Center, Thompson/Center Arms, and Gemtech brands. It also provides manufacturing services comprising forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding to other businesses under the Smith & Wesson and Smith & Wesson Precision Components brand names; and sells parts purchased through third parties. The company sells its products to firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement, security agencies and officers, and military agencies. It markets its products through independent dealers, retailers, in-store retails, and direct to consumers; print, broadcast, and digital advertising campaigns; social and electronic media; and in-store retail merchandising strategies. The company was formerly known as American Outdoor Brands Corporation and changed its name to Smith & Wesson Brands, Inc. in August 2020. Smith & Wesson Brands, Inc. was founded in 1852 and is based in Springfield, Massachusetts.

Vista Outdoor Inc.

Vista Outdoor Inc. designs, manufactures, and markets consumer products in the outdoor sports and recreation markets in the United States and internationally. The company operates through two segments, Shooting Sports and Outdoor Products. The Shooting Sports segment offers ammunition products, including centerfire ammunition, rimfire ammunition, shotshell ammunition, and reloading components; and hunting and shooting accessories comprising high-performance hunting arrows, game calls, hunting blinds, game cameras, decoys, reloading equipment, clay targets, premium gun care products, holsters, duty gear, bags, packs, binoculars, riflescopes, and telescopes. The Outdoor Products segment offers sports protection products, such as helmets, goggles, and accessories for cycling, snow sports, action sports, and powersports; outdoor cooking products that include grills, stoves, and cookware; golf products, which comprise laser rangefinders and other golf technology products; and hydration products, including hydration packs and water bottles. The company sells its products to outdoor enthusiasts, hunters and recreational shooters, athletes, law enforcement, and military professionals through various mass, specialty, and independent retailers and distributors, as well as directly to consumers through brand's website. Vista Outdoor Inc. was incorporated in 2014 and is headquartered in Anoka, Minnesota.