Compare · SOBR vs TDAY
SOBR vs TDAY
Side-by-side comparison of SOBR Safe Inc. (SOBR) and USA TODAY Co. Inc. (TDAY): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both SOBR and TDAY operate in Newspapers/Magazines (Consumer Discretionary), so they compete in similar markets.
- TDAY is the larger of the two at $1.05B, about 963.9x SOBR ($1.1M).
- Over the past year, SOBR is down 94.1% and TDAY is up 95.8% - TDAY leads by 189.9 points.
- SOBR has been more active in the news (5 items in the past 4 weeks vs 4 for TDAY).
- TDAY has more recent analyst coverage (1 ratings vs 0 for SOBR).
PerformanceSOBR-94.14%TDAY+95.79%
2025-10-17+0.00%2026-10-16
- Company
- SOBR Safe Inc.
- USA TODAY Co. Inc.
- Price
- -
- -
- Market cap
- $1.1M
- $1.05B
- 1M return
- +0.00%
- +10.44%
- 1Y return
- -94.14%
- +95.79%
- Industry
- Newspapers/Magazines
- Newspapers/Magazines
- Exchange
- NASDAQ
- NYSE
- IPO
- 2014
- News (4w)
- 5
- 4
- Recent ratings
- 0
- 1
SOBR
SOBR Safe Inc.
SOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It engages in the development of SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. The company was formerly known as TransBiotec, Inc. and changed its name to SOBR Safe, Inc. in March 2020. The company was founded in 2004 and is based in Greenwood Village, Colorado.
Latest SOBR
- Amendment: SEC Form S-1/A filed by SOBR Safe Inc.
- SOBR Provides Update and Explores Potential Options
- SOBR Safe Inc. filed SEC Form 8-K: Other Events, Financial Statements and Exhibits
- SOBR Safe Inc. filed SEC Form 8-K: Entry into a Material Definitive Agreement, Other Events, Leadership Update, Financial Statements and Exhibits
- SOBR Safe Inc. filed SEC Form 8-K: Other Events
- SEC Form RW filed by SOBR Safe Inc.
- SOBR Safe Inc. filed SEC Form 8-K: Termination of a Material Definitive Agreement, Entry into a Material Definitive Agreement, Financial Statements and Exhibits
- SOBR Safe Inc. filed SEC Form 8-K: Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Financial Statements and Exhibits
- SEC Form S-1 filed by SOBR Safe Inc.
- SOBR Safe Inc. filed SEC Form 8-K: Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Leadership Update, Financial Statements and Exhibits
Latest TDAY
- USA TODAY Sports Announces National High School Esports Championship
- Director Louis John Jeffry was granted 4,769 shares, increasing direct ownership by 0.72% to 669,877 units (SEC Form 4)
- USA TODAY Co. and Lee Enterprises Realign Local Newspaper Portfolios
- Lee Enterprises and USA TODAY Co. Realign Local Newspaper Portfolios
- SEC Form 3 filed by new insider Allen Timothy Kyle
- USA TODAY Co. Inc. filed SEC Form 8-K: Leadership Update, Regulation FD Disclosure, Financial Statements and Exhibits
- USA TODAY Co. Announces Appointment of Independent Director to Board of Directors
- USA TODAY Co. to Present at Citi’s Global TMT Conference
- SEC Form 4 filed by Chief Executive Officer Reed Michael
- SEC Form 4 filed by CFO Gosser Trisha