Join

Compare · NYT vs SOBR

NYT vs SOBR

Side-by-side comparison of New York Times Company (NYT) and SOBR Safe Inc. (SOBR): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both NYT and SOBR operate in Newspapers/Magazines (Consumer Discretionary), so they compete in similar markets.
  • NYT is the larger of the two at $11.98B, about 5038.3x SOBR ($2.4M).
  • Over the past year, NYT is up 32.9% and SOBR is down 77.9% - NYT leads by 110.8 points.
  • Both names hit the wire about 1 times in the past 4 weeks.
  • NYT has more recent analyst coverage (10 ratings vs 0 for SOBR).
PerformanceNYT+32.88%SOBR-77.89%
2025-06-09+0.00%2026-06-08
MetricNYTSOBR
Company
New York Times Company
SOBR Safe Inc.
Price
$73.97-3.73%
$0.85-17.79%
Market cap
$11.98B
$2.4M
1M return
-7.72%
-52.82%
1Y return
+32.88%
-77.89%
Industry
Newspapers/Magazines
Newspapers/Magazines
Exchange
NYSE
NASDAQ
IPO
News (4w)
1
1
Recent ratings
10
0
NYT

New York Times Company

The New York Times Company, together with its subsidiaries, provides news and information for readers and viewers across various platforms worldwide. It offers The New York Times (The Times), a daily and Sunday newspaper in the United States, as well as international edition of The Times; and operates the NYTimes.com Website. The company also transmits articles, graphics, and photographs from The Times and other publications to approximately 1,500 newspapers, magazines, and Websites; licenses electronic databases to resellers in the business, professional, and library markets; and offers magazine licensing, news digests, book development, and rights and permissions. In addition, it engages in the live events business, which hosts physical and virtual live events to connect audiences with journalists and outside thought leaders; operates Wirecutter, a product review and recommendation Website that serves as a guide to technology gear, home products, and other consumer goods; develops mobile applications, including games and Cooking products; prints and distributes products for third parties; and offers other products and services. The company was founded in 1851 and is headquartered in New York, New York.

SOBR

SOBR Safe Inc.

SOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It engages in the development of SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. The company was formerly known as TransBiotec, Inc. and changed its name to SOBR Safe, Inc. in March 2020. The company was founded in 2004 and is based in Greenwood Village, Colorado.

Latest NYT

Latest SOBR