Compare · APP vs SMWB
APP vs SMWB
Side-by-side comparison of Applovin Corporation (APP) and Similarweb Ltd. (SMWB): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both APP and SMWB operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- APP is the larger of the two at $103.92B, about 133.8x SMWB ($776.6M).
- APP has been more active in the news (14 items in the past 4 weeks vs 5 for SMWB).
- APP has more recent analyst coverage (25 ratings vs 16 for SMWB).
- Company
- Applovin Corporation
- Similarweb Ltd.
- Price
- -
- -
- Market cap
- $103.92B
- $776.6M
- 1M return
- -
- -
- 1Y return
- -
- -
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NYSE
- IPO
- 2021
- 2021
- News (4w)
- 14
- 5
- Recent ratings
- 25
- 16
Applovin Corporation
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
Similarweb Ltd.
Similarweb Ltd. provides website traffic solutions through AI-driven data analytics worldwide. It offers digital research intelligence solutions that allow senior leaders, strategy, business intelligence, and consumer insights teams to benchmark performance against competitors and market leaders, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and digital marketing solutions, which enable marketing leaders, search engine optimization, and content managers, pay-per-click, performance marketers, affiliate marketers, and media buyers to understand their competitors' online acquisition strategies in each marketing channel. The company also provides shopper intelligence solutions that allows digital commerce leadership, and category and product managers to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process; and sales intelligence solutions, which enables sales management and operations, sales representatives, and account management teams to access relevant buying signals and digital insights of their customers in to generate leads quickly. In addition, it offers investor intelligence solution that allows portfolio managers, investment professionals, data scientists, and research analysts to access an end-to-end view of market, sector or company performance to ideate and monitor investment opportunities, forecast market performance, and perform due diligence. The company serves retail, consumer packaged goods, travel, consumer finance, business-to-business software, and logistics companies; and consultancies, marketing and advertising agencies, media and publishers, payment processors, and institutional investors. Similarweb Ltd. was incorporated in 2009 and is headquartered in Tel Aviv, Israel.
Latest APP
- Chief Financial Officer (CFO) Stumpf Matthew covered exercise/tax liability with 2,021 shares, decreasing direct ownership by 1% to 175,429 units (SEC Form 4)
- Director Valenzuela Victoria covered exercise/tax liability with 2,730 shares, decreasing direct ownership by 1% to 241,231 units (SEC Form 4)
- CEO Foroughi Arash Adam covered exercise/tax liability with 2,730 shares, decreasing direct ownership by 0.12% to 2,324,954 units (SEC Form 4)
- CTO Ge Xiaochuan covered exercise/tax liability with 5,459 shares, decreasing direct ownership by 0.56% to 968,735 units (SEC Form 4)
- Chief Legal Officer Cacovean Corina I covered exercise/tax liability with 1,540 shares, decreasing direct ownership by 24% to 4,787 units (SEC Form 4)
- Director Chen Herald Y converted options into 143,791 shares, gifted 100,000 shares and received a gift of 100,000 shares, increasing direct ownership by 41% to 151,245 units (SEC Form 4)
- AppLovin downgraded by BofA Securities with a new price target
- Director Vivas Eduardo gifted 213,675 shares and received a gift of 213,675 shares, decreasing direct ownership by 3% to 6,571,412 units (SEC Form 4)
- AppLovin downgraded by Piper Sandler with a new price target
- AppLovin downgraded by Wells Fargo with a new price target
Latest SMWB
- Chief Executive Officer Offer Or sold $6,255,276 worth of Ordinary Shares (709,597 units at $8.82) and exercised 563,492 units of Ordinary Shares at a strike of $1.75, decreasing direct ownership by 3% to 4,598,291 units (SEC Form 4)
- Similarweb Unlocks the Black Box of AI Ad Placements Across ChatGPT, Google AI Overviews, and AI Mode
- Similarweb upgraded by Northland Capital with a new price target
- SEC Form 6-K filed by Similarweb Ltd.
- Similarweb Announces Second Quarter 2026 Results
- Similarweb to Announce Second Quarter 2026 Financial Results on August 12, 2026, Before Market Open
- Similarweb Secures Multi-Year, Seven-Figure ARR Contracts Worth Approximately $47 Million in Total Contract Value
- Similarweb Expands AI Ecosystem with Perplexity Collaboration Through Native AI Workflows
- Chief Executive Officer Offer Or bought $207,500 worth of Ordinary Shares (50,000 units at $4.15), increasing direct ownership by 1% to 4,744,396 units (SEC Form 4)
- SEC Form 6-K filed by Similarweb Ltd.