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HUBS vs SHOP

Side-by-side comparison of HubSpot Inc. (HUBS) and Shopify Inc. (SHOP): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both HUBS and SHOP operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
  • SHOP is the larger of the two at $109.55B, about 10.1x HUBS ($10.89B).
  • Over the past year, HUBS is down 64.9% and SHOP is up 1.7% - SHOP leads by 66.6 points.
  • HUBS has been more active in the news (7 items in the past 4 weeks vs 4 for SHOP).
  • Both have 25 recent analyst ratings on file.
PerformanceHUBS-64.94%SHOP+1.66%
2025-06-09+0.00%2026-06-05
MetricHUBSSHOP
Company
HubSpot Inc.
Shopify Inc.
Price
$212.70-3.48%
$109.56-5.60%
Market cap
$10.89B
$109.55B
1M return
-9.63%
+3.93%
1Y return
-64.94%
+1.66%
Industry
Computer Software: Prepackaged Software
Computer Software: Prepackaged Software
Exchange
NYSE
NYSE
IPO
2014
News (4w)
7
4
Recent ratings
25
25
HUBS

HubSpot Inc.

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional, as well as phone and/or email and chat based support services. It serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

SHOP

Shopify Inc.

Shopify Inc., a commerce company, provides a commerce platform and services in Canada, the United States, the United Kingdom, Australia, Latin America, and internationally. The company's platform provides merchants to run their business in various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, and access financing. It also sells custom themes and apps, and registration of domain names. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is headquartered in Ottawa, Canada.

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