LVLU vs SHOO

Lulu's Fashion Lounge Holdings Inc.

Lulu's Fashion Lounge Holdings, Inc. operates as an online retailer of women's clothing, shoes, and accessories. It offers dresses, tops, bottoms, bridal wear, intimates, swimwear, footwear, and accessories under the Lulus brand. The company sells its products through owned media, which primarily consists of its website, mobile app, social media platforms, email, and SMS; earned media; and paid media that consists of paid advertisement on search engines, such as Google and Bing, as well as social media platforms comprising Facebook and Instagram. It primarily serves Millennial and Gen Z women. The company was founded in 1996 and is headquartered in Chico, California.

Steven Madden Ltd.

Steven Madden, Ltd. designs, sources, markets, and sells fashion-forward branded and private label footwear for women, men, and children in the United States and internationally. Its Wholesale Footwear segment provides footwear under the Steve Madden Women's, Madden Girl, Steve Madden Men's, Madden, Steven, Steve Madden Kids, Betsey Johnson, Report, Mad Love, Blondo, GREATS, and Anne Klein brands, as well as private label footwear. The company's Wholesale Accessories segment offers Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Big Buddha, Anne Klein, Luv Betsey, BB Dakota, BB Dakota x Steve Madden, and Cupcakes & Cashmere brands; private label fashion handbags and accessories to department stores, mass merchants, value priced retailers, online retailers, and specialty stores; and cold weather accessories, fashion scarves, wraps, and other trend accessories primarily under the Steve Madden, BB Dakota, Cejon, Betsey Johnson, and Big Buddha brand names, as well as private labels to department stores and specialty stores. Its Retail segment operates Steve Madden, Steven, Superga, and International retail stores, as well as Steve Madden, Superga, Betsey Johnson, Blondo, Dolce Vita, GREATS, and BB Dakota e-commerce websites. The company's Licensing segment licenses its Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Dolce Vita, and FREEBIRD by Steven trademarks. Its First Cost segment operates as a buying agent for footwear products under private labels for mass-market merchandisers, shoe chains, and other mid-tier retailers. As of December 31, 2020, it owned and operated 218 retail stores, including 143 Steve Madden full-price stores, 66 Steve Madden outlet stores, 1 Steven store, and 1 Superga store, as well as 7 e-commerce websites. Steven Madden, Ltd. was founded in 1990 and is headquartered in Long Island City, New York.