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Compare · NOW vs SEMR

NOW vs SEMR

Side-by-side comparison of ServiceNow Inc. (NOW) and SEMrush Holdings Inc. (SEMR): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both NOW and SEMR operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
  • NOW is the larger of the two at $115.94B, about 64.0x SEMR ($1.81B).
  • Over the past year, NOW is down 45.2% and SEMR is up 19.6% - SEMR leads by 64.8 points.
  • NOW has hit the wire 22 times in the past 4 weeks while SEMR has been quiet.
  • NOW has more recent analyst coverage (25 ratings vs 16 for SEMR).
PerformanceNOW-41.43%SEMR+19.57%
2025-07-21+0.00%2026-06-05
MetricNOWSEMR
Company
ServiceNow Inc.
SEMrush Holdings Inc.
Price
$112.44-5.87%
$12.01+0.04%
Market cap
$115.94B
$1.81B
1M return
+26.27%
+0.54%
1Y return
-45.24%
+19.57%
Industry
Computer Software: Prepackaged Software
Computer Software: Prepackaged Software
Exchange
NYSE
NYSE
IPO
2012
2021
News (4w)
22
0
Recent ratings
25
16
NOW

ServiceNow Inc.

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.

SEMR

SEMrush Holdings Inc.

SEMrush Holdings, Inc. develops online visibility management software as a service (SaaS) platform. It helps businesses to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns. The company offers insights and solutions to build, manage, and measure campaigns across various marketing channels. SEMrush Holdings, Inc. was founded in 2008 and is based in Boston, Massachusetts with additional offices in Pennsylvania, Texas, Czech Republic, Cyprus, Poland, and Russia.

Latest NOW

Latest SEMR