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APP vs PUBM

Side-by-side comparison of Applovin Corporation (APP) and PubMatic Inc. (PUBM): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both APP and PUBM operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
  • APP is the larger of the two at $189.37B, about 362.8x PUBM ($522.0M).
  • Over the past year, APP is up 47.0% and PUBM is down 7.3% - APP leads by 54.3 points.
  • APP has been more active in the news (22 items in the past 4 weeks vs 10 for PUBM).
  • Both have 25 recent analyst ratings on file.
PerformanceAPP+47.03%PUBM-7.30%
2025-06-09+0.00%2026-06-08
MetricAPPPUBM
Company
Applovin Corporation
PubMatic Inc.
Price
$562.00+0.88%
$11.23-2.85%
Market cap
$189.37B
$522.0M
1M return
+13.10%
+9.78%
1Y return
+47.03%
-7.30%
Industry
Computer Software: Programming Data Processing
Computer Software: Programming Data Processing
Exchange
NASDAQ
NASDAQ
IPO
2021
2020
News (4w)
22
10
Recent ratings
25
25
APP

Applovin Corporation

AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.

PUBM

PubMatic Inc.

PubMatic, Inc. provides a cloud infrastructure platform that enables real-time programmatic advertising transactions for Internet content creators and advertisers worldwide. The company's solutions include PubMatic Cloud, which offers a customizable platform as a service; Openwrap, a header bidding solution that provides enterprise-grade management and analytics tools; Openwrap OTT, a header bidding management solution for OTT; Openwrap SDK, a header bidding solution for in-app developers; private marketplace solutions; and media buyer consoles. In addition, it offers Real-Time Bidding (RTB) programmatic technologies, which provides various selling options across screens and ad formats; digital advertising inventory quality solutions to detect and filter out invalid traffic and other nefarious activity; Ad quality solutions targeting the reduction of security issues, quality issues, and performance issues; Identity Hub, an identity solution that allows for the use of any advertiser preferred user identifier in a scaled and privacy-compliant fashion; Audience Encore, an audience data platform; and cross-platform video, a sell side platform, which connects trusted video buyers to premium publishers. The company's platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over-the-top (OTT), connected television, and media. PubMatic, Inc. was incorporated in 2006 and is headquartered in Redwood City, California.

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