PERI vs TWTR

Perion Network Ltd.

Perion Network Ltd. delivers advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. It provides Wildfire, a content monetization platform; search monetization solutions; actionable performance monitoring platform, a cross-channel social software as a service platform that lifts return on ad spend; and Smilebox, which enables people to tell the stories of their lives with customizable eCards, slideshows, invitations, collages, and other solution. The company also offers supply management platform; demand management platform for campaign planning and design; analytics platform, which provides information and performance insights on the results of campaign investment and other campaign metrics; high impact programmatic marketplace, a platform that allows its advertisers to buy from it in an automated fashion; creative rich media platform to create compelling, engaging, dynamic, cross-platform, and high-impact advertisements; data management platform; and AI platform that uses machine learning to bring deep intelligence to the various phases of campaigns. In addition, it provides actionable performance monitoring platform to support the various phases of campaign management; content management platform, which provides tools for content creators to structure their content in a various formats; content web site management system that provides tools for publishers to build dynamic sites; and distribution system, which offers publishers with AI-powered tools to distribute content articles. Further, the company offers publisher management system that provides analytics and performance optimization tools, as well as reports; search demand management system; monetization products; and AI Systems. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel.

Twitter Inc.

Twitter, Inc. operates as a platform for public self-expression and conversation in real time United States, Japan, and internationally. The company offers Twitter, a platform that allows users to consume, create, distribute, and discover content. It also provides promoted products and services, such as promoted tweets, promoted accounts, and promoted trends, which enable its advertisers to promote their brands, products, and services. In addition, the company offers MoPub, a mobile-focused advertising exchange that combines ad serving, ad network mediation, and a real-time bidding exchange into one monetization platform; Twitter Audience platform, an advertising offering that enables advertisers to extend advertising campaigns; Developer and Enterprise solutions, a software-as-a-service platform that enables developers to build products on Twitter; and paid enterprise access for its public data streams. Twitter, Inc. was founded in 2006 and is headquartered in San Francisco, California.