INUV vs IPG

Inuvo Inc.

Inuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices and channels and formats, including video, mobile, connected TV, display, and social and native. Its platform also allows advertisers and publishers to buy and sell advertising space in real time. The company's products and services include ValidClick that provides marketing service online, as well as indirectly to various advertisers, where a collection of data, analytics, and software gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites including alot.com and earnspendlive.com, which creates content in health, finance, travel, careers, auto, education, and living categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.

Interpublic Group of Companies Inc.

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in two segments, Integrated Agency Networks (IAN) and IPG DXTRA. The company offers consumer advertising, digital marketing, communications planning and media buying, public relations, and specialized communications disciplines, as well as data management services. It also provides various diversified services, including meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is headquartered in New York, New York.