Compare · CRM vs HUBS
CRM vs HUBS
Side-by-side comparison of Salesforce Inc. (CRM) and HubSpot Inc. (HUBS): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both CRM and HUBS operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- CRM is the larger of the two at $149.51B, about 14.0x HUBS ($10.66B).
- Over the past year, CRM is down 36.2% and HUBS is down 68.2% - CRM leads by 31.9 points.
- CRM has been more active in the news (23 items in the past 4 weeks vs 7 for HUBS).
- Both have 25 recent analyst ratings on file.
- Company
- Salesforce Inc.
- HubSpot Inc.
- Price
- $173.60-4.90%
- $192.73-7.47%
- Market cap
- $149.51B
- $10.66B
- 1M return
- -4.44%
- -2.13%
- 1Y return
- -36.24%
- -68.17%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NYSE
- NYSE
- IPO
- 2004
- 2014
- News (4w)
- 23
- 7
- Recent ratings
- 25
- 25
Salesforce Inc.
salesforce.com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management worldwide. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, and gain insights through analytics and relationship intelligence, as well as deliver quotes, contracts, and invoices. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as a field service solution that enables companies to connect agents, dispatchers, and mobile employees through a centralized platform, which helps to schedule and dispatch work, and track and manage jobs in real-time. In addition, the company offers Marketing Cloud to plan, personalize, and optimize one-to-one customer marketing interactions; and Commerce Cloud, which enables companies to enhance engagement, conversion, revenue, and loyalty from their customers. Further, it provides Customer 360 Platform that offers no-code to pro-code Platform-as-a-Service tools for building, securing, integrating, and managing the business apps; MuleSoft Anypoint Platform enables customers to connect any system, application, data, or device; Quip collaboration platform, which combines documents, spreadsheets, apps, and chat with live CRM data; and Tableau and Einstein Analytics, provides analytical technology to customers. Additionally, the company offers various solutions for financial services, healthcare and life sciences, manufacturing, consumer goods, government, and philanthropy. The company also provides professional services and education services, including instructor-led and online courses; and support and adoption programs. It provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce and Siemens has a strategic partnership. The company was founded in 1999 and is headquartered in San Francisco, California.
HubSpot Inc.
HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional, as well as phone and/or email and chat based support services. It serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
Latest CRM
- Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women's World Cup 2027™
- ModelFront Announces Outcome-Based Pricing
- Salesforce Inc. filed SEC Form 8-K: Leadership Update
- SEC Form S-8 filed by Salesforce Inc.
- Salesforce Inc. filed SEC Form 8-K: Submission of Matters to a Vote of Security Holders, Leadership Update, Financial Statements and Exhibits
- Salesforce Announces Quarterly Dividend
- CVS Health to Deliver Faster, More Personalized Call Center Care for Millions of Members with Salesforce's Agentforce Health
- Salesforce Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits
- Salesforce Delivers Record First Quarter Fiscal 2027 Results
- Director Alber Laura converted options into 442 shares, increasing direct ownership by 5% to 9,972 units (SEC Form 4)
Latest HUBS
- Director Halligan Brian covered exercise/tax liability with 157 shares, decreasing direct ownership by 0.04% to 353,343 units (SEC Form 4)
- Chief Technology Officer Shah Dharmesh covered exercise/tax liability with 577 shares, decreasing direct ownership by 0.04% to 1,294,823 units (SEC Form 4)
- Chief Legal Officer Fisher Erika Ashley covered exercise/tax liability with 259 shares, decreasing direct ownership by 2% to 16,011 units (SEC Form 4)
- Chief Executive Officer & Pres Rangan Yamini covered exercise/tax liability with 2,622 shares, decreasing direct ownership by 2% to 105,935 units (SEC Form 4)
- Chief Financial Officer Bueker Kathryn covered exercise/tax liability with 1,076 shares, decreasing direct ownership by 2% to 57,130 units (SEC Form 4)
- Director Halligan Brian sold $1,870,000 worth of shares (8,500 units at $220.00) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 353,500 units (SEC Form 4)
- HubSpot to Present at the Evercore TMT Global Conference
- Amendment: SEC Form SCHEDULE 13G/A filed by HubSpot Inc.
- HubSpot to Present at the Jefferies Software Conference
- Tom Brady, Cynthia Erivo, Mel Robbins, Sunita "Suni" Williams and TBPN to Headline HubSpot's UNBOUND 2026