Compare · ELF vs PG
ELF vs PG
Side-by-side comparison of e.l.f. Beauty Inc. (ELF) and Procter & Gamble Company (PG): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both ELF and PG operate in Package Goods/Cosmetics (Consumer Discretionary), so they compete in similar markets.
- PG is the larger of the two at $341.23B, about 115.8x ELF ($2.95B).
- Over the past year, ELF is down 54.6% and PG is down 10.6% - PG leads by 43.9 points.
- ELF has been more active in the news (16 items in the past 4 weeks vs 6 for PG).
- Both have 25 recent analyst ratings on file.
- Company
- e.l.f. Beauty Inc.
- Procter & Gamble Company
- Price
- $52.95+6.80%
- $145.25-0.85%
- Market cap
- $2.95B
- $341.23B
- 1M return
- -14.30%
- -0.58%
- 1Y return
- -54.57%
- -10.65%
- Industry
- Package Goods/Cosmetics
- Package Goods/Cosmetics
- Exchange
- NYSE
- NYSE
- IPO
- 2016
- News (4w)
- 16
- 6
- Recent ratings
- 25
- 25
e.l.f. Beauty Inc.
e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f., W3LL PEOPLE, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States; and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.
Procter & Gamble Company
The Procter & Gamble Company provides branded consumer packaged goods to consumers in North and Latin America, Europe, the Asia Pacific, Greater China, India, the Middle East, and Africa. It operates in five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments; and antiperspirants and deodorants, personal cleansing, and skin care products under the Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, and SK-II brands. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.
Latest ELF
- Chief Commercial Officer Hartnett Jennifer Catherine sold $535,917 worth of shares (10,318 units at $51.94), decreasing direct ownership by 15% to 58,408 units (SEC Form 4) (for tax liability)
- SVP, Operations Franks Joshua Allen was granted 42,315 shares and sold $355,997 worth of shares (6,854 units at $51.94), increasing direct ownership by 30% to 153,532 units (SEC Form 4) to cover withholding tax
- Officer Fields Mandy J was granted 42,315 shares and sold $439,620 worth of shares (8,464 units at $51.94), increasing direct ownership by 44% to 111,288 units (SEC Form 4) (for tax liability)
- Officer Marchisotto Kory was granted 42,315 shares and sold $442,113 worth of shares (8,512 units at $51.94), increasing direct ownership by 22% to 186,220 units (SEC Form 4) (withholding tax)
- Milsten Scott was granted 42,315 shares and sold $442,113 worth of shares (8,512 units at $51.94), increasing direct ownership by 29% to 148,743 units (SEC Form 4) to satisfy tax liability
- Chief Executive Officer Amin Tarang was granted 71,167 shares and sold $822,158 worth of shares (15,829 units at $51.94), increasing direct ownership by 69% to 135,593 units (SEC Form 4) (withholding tax)
- rhode Expands Global Presence to Mexico, its First Entry into Latin America, and Adds Seven European Countries
- Director Levitan Lauren Cooks exercised 7,714 shares at a strike of $8.23 and sold $434,376 worth of shares (7,714 units at $56.31) (SEC Form 4)
- Chief Executive Officer Amin Tarang gifted 37,894 shares and received a gift of 37,894 shares (SEC Form 4)
- SEC Form SD filed by e.l.f. Beauty Inc.
Latest PG
- Old Spice and Walmart Celebrate the Graduating Class of 2026 with A Fireside Chat From Basketball Analyst, Andraya Carter, On The Impact Of Mentorship
- SEC Form 11-K filed by Procter & Gamble Company
- P&G to Webcast Presentation From the Evercore Consumer and Retail Conference, June 10
- SEC Form SD filed by Procter & Gamble Company
- P&G to Webcast Presentation From the Deutsche Bank dbAccess Global Consumer Conference, June 3
- Native Redefines Care for Sensitive Skin with New Expert-Developed "Sensitive Series" Collection
- Native Launches Target-Exclusive Surf Club Body Care Collection Inspired by Coastal Escapes
- Deodorant for Stress Sweat: Secret Deodorant Partners with Intern Queen and Creator Corporate Natalie to Help Early-Career Professionals Stay Fresh and Dry
- Native Launches Limited Edition Boba Cafe Collection Designed to Turn Daily Routines into Delightful Rituals Exclusively at Walmart
- Native Launches Global Flavors Collection, a Limited Edition Personal Care Collection Inspired by Iconic Scents from Around the World Available Exclusively at Target