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Compare · EFX vs RKT

EFX vs RKT

Side-by-side comparison of Equifax Inc. (EFX) and Rocket Companies Inc. (RKT): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both EFX and RKT operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • RKT is the larger of the two at $35.79B, about 1.7x EFX ($20.50B).
  • Over the past year, EFX is down 35.9% and RKT is down 0.7% - RKT leads by 35.2 points.
  • RKT has been more active in the news (15 items in the past 4 weeks vs 3 for EFX).
  • Both have 25 recent analyst ratings on file.
PerformanceEFX-35.87%RKT-0.67%
2025-06-09+0.00%2026-06-05
MetricEFXRKT
Company
Equifax Inc.
Rocket Companies Inc.
Price
$172.20+0.65%
$12.65-4.27%
Market cap
$20.50B
$35.79B
1M return
-0.57%
-13.74%
1Y return
-35.87%
-0.67%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NYSE
NYSE
IPO
2020
News (4w)
3
15
Recent ratings
25
25
EFX

Equifax Inc.

Equifax Inc. provides information solutions and human resources business process outsourcing services for businesses, governments, and consumers. The company operates through four segments: U.S. Information Solutions (USIS), Workforce Solutions, International, and Global Consumer Solutions. The USIS segment offers consumer and commercial information services, such as credit information and credit scoring, credit modeling and portfolio analytics, locate, fraud detection and prevention, identity verification, and other consulting; mortgage services; financial marketing; and identity management services. The Workforce Solutions segment provides employment, income, and social security number verification services, as well as payroll-based transaction and employment tax management services. The International segment provides information service products, which include consumer and commercial services, such as credit and financial information, and credit scoring and modeling; and credit and other marketing products and services, as well as offers information, technology, and other services to support debt collections and recovery management. The Global Consumer Solutions segment offers credit information, credit monitoring, and identity theft protection products directly to consumers through internet. The company serves customers in financial service, mortgage, employers, consumer, commercial, telecommunication, retail, automotive, utility, brokerage, healthcare, and insurance industries, as well as state, federal, and local governments. It operates in the United States, Canada, Australia, New Zealand, India, the United Kingdom, Spain, Portugal, Argentina, Chile, Costa Rica, Ecuador, El Salvador, Honduras, Mexico, Paraguay, Peru, Uruguay, Brazil, the Republic of Ireland, Russia, Cambodia, Malaysia, Singapore, and the United Arab Emirates. Equifax Inc. was founded in 1899 and is headquartered in Atlanta, Georgia.

RKT

Rocket Companies Inc.

Rocket Companies, Inc. engages in the tech-driven real estate, mortgage, and eCommerce businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network. The company's solutions include Rocket Mortgage, a mortgage lender; Amrock that provides title insurance, property valuation, and settlement services; Rocket Homes, a home search platform and real estate agent referral network, which offers technology-enabled services to support the home buying and selling experience; Rocket Auto, an automotive retail marketplace that provides centralized and virtual car sales support to national car rental and online car purchasing platforms; and Rocket Loans, an online-based personal loans business. Its solutions also include Core Digital Media, a digital social and display advertiser in the mortgage, insurance, and education sectors; Nexsys, a fintech company, which offers a suite of essential tech solutions for mortgage origination and closing processes through digitization and automation; Lendesk, a technology services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders; and Edison Financial, a digital mortgage startup. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. is a subsidiary of Rock Holdings, Inc.

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