Compare · DSP vs GOOGL
DSP vs GOOGL
Side-by-side comparison of Viant Technology Inc. (DSP) and Alphabet Inc. (GOOGL): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both DSP and GOOGL operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- GOOGL is the larger of the two at $4.24T, about 5187.6x DSP ($818.0M).
- DSP has been more active in the news (9 items in the past 4 weeks vs 6 for GOOGL).
- GOOGL has more recent analyst coverage (25 ratings vs 14 for DSP).
- Company
- Viant Technology Inc.
- Alphabet Inc.
- Price
- -
- -
- Market cap
- $818.0M
- $4.24T
- 1M return
- -
- -
- 1Y return
- -
- -
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- 2004
- News (4w)
- 9
- 6
- Recent ratings
- 14
- 25
Viant Technology Inc.
Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels. The company also offers cloud-based self-service portal that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure; omnichannel demand side platform for ad buyers to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; and Data lake, a software and self-service enables customers with differentiated insights, including foot-traffic data reports, multi-touch attribution, and ROAS analytics. In addition, it provides Identity Resolution to reduce the need for cookies by enabling matching of people-based identifiers and allow marketers to reach targeted consumers in a privacy-conscious manner; and onboarding data integrations provides marketers with high match rates to audience insights for segmentation and targeting. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
Alphabet Inc.
Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.
Latest DSP
- Chief Financial Officer Madden Larry sold $358,514 worth of shares (27,451 units at $13.06) as part of a pre-agreed trading plan, decreasing direct ownership by 6% to 398,371 units (SEC Form 4)
- SEC Form 3 filed by new insider Abrahams Craig Justin
- Director Abrahams Craig Justin was granted 39,109 shares (SEC Form 4)
- SEC Form 10-Q filed by Viant Technology Inc.
- Viant Technology Inc. filed SEC Form 8-K: Leadership Update
- Viant Technology Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits
- Viant Technology Announces Second Quarter 2026 Financial Results
- Viant Appoints Craig Abrahams to Board of Directors
- Viant Named CTV Innovation Leader
- Chief Financial Officer Madden Larry sold $30,070 worth of shares (2,814 units at $10.69) as part of a pre-agreed trading plan, decreasing direct ownership by 0.66% to 425,822 units (SEC Form 4)
Latest GOOGL
- Director Sergey Brin converted options into 673,200 shares, gifted 673,200 shares and gifted 673,200 units of Class C Capital Stock, increasing direct ownership by 958,452% to 359,159,912 units (SEC Form 4)
- SEC Form 8-K filed by Alphabet Inc.
- SEC Form FWP filed by Alphabet Inc.
- Director Hennessy John L. gifted 1,738 units of Class C Capital Stock and received a gift of 1,738 units of Class C Capital Stock, decreasing direct ownership by 100% to 0 units (SEC Form 4)
- SEC Form 424B5 filed by Alphabet Inc.
- SEC Form 424B5 filed by Alphabet Inc.
- Director Arnold Frances sold $27,338 worth of Class C Capital Stock (82 units at $333.39) as part of a pre-agreed trading plan, decreasing direct ownership by 0.43% to 18,914 units (SEC Form 4)
- VP, Chief Accounting Officer Saraci Marsida sold $149,607 worth of Class C Capital Stock (449 units at $333.20) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 27,386 units (SEC Form 4)
- VP, Chief Accounting Officer Saraci Marsida covered exercise/tax liability with 492 units of Class C Google Stock Units, was granted 2,016 units of Class C Google Stock Units and converted options into 487 units of Class C Capital Stock, increasing direct ownership by 1,330% to 27,835 units (SEC Form 4) (tax withholding)
- President, Global Affairs, CLO Walker John Kent covered exercise/tax liability with 1,640 units of Class C Google Stock Units and converted options into 1,625 units of Class C Capital Stock, decreasing direct ownership by 85% to 9,768 units (SEC Form 4) to cover taxes