Compare · APP vs DSP
APP vs DSP
Side-by-side comparison of Applovin Corporation (APP) and Viant Technology Inc. (DSP): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both APP and DSP operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- APP is the larger of the two at $103.92B, about 127.0x DSP ($818.0M).
- Over the past year, APP is down 33.8% and DSP is up 22.2% - DSP leads by 56.0 points.
- APP has been more active in the news (14 items in the past 4 weeks vs 9 for DSP).
- APP has more recent analyst coverage (25 ratings vs 14 for DSP).
- Company
- Applovin Corporation
- Viant Technology Inc.
- Price
- $310.52+4.00%
- $12.34+0.86%
- Market cap
- $103.92B
- $818.0M
- 1M return
- -24.73%
- +9.20%
- 1Y return
- -33.83%
- +22.18%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- 2021
- News (4w)
- 14
- 9
- Recent ratings
- 25
- 14
Applovin Corporation
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
Viant Technology Inc.
Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels. The company also offers cloud-based self-service portal that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure; omnichannel demand side platform for ad buyers to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; and Data lake, a software and self-service enables customers with differentiated insights, including foot-traffic data reports, multi-touch attribution, and ROAS analytics. In addition, it provides Identity Resolution to reduce the need for cookies by enabling matching of people-based identifiers and allow marketers to reach targeted consumers in a privacy-conscious manner; and onboarding data integrations provides marketers with high match rates to audience insights for segmentation and targeting. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
Latest APP
- Chief Financial Officer (CFO) Stumpf Matthew covered exercise/tax liability with 2,021 shares, decreasing direct ownership by 1% to 175,429 units (SEC Form 4)
- Director Valenzuela Victoria covered exercise/tax liability with 2,730 shares, decreasing direct ownership by 1% to 241,231 units (SEC Form 4)
- CEO Foroughi Arash Adam covered exercise/tax liability with 2,730 shares, decreasing direct ownership by 0.12% to 2,324,954 units (SEC Form 4)
- CTO Ge Xiaochuan covered exercise/tax liability with 5,459 shares, decreasing direct ownership by 0.56% to 968,735 units (SEC Form 4)
- Chief Legal Officer Cacovean Corina I covered exercise/tax liability with 1,540 shares, decreasing direct ownership by 24% to 4,787 units (SEC Form 4)
- Director Chen Herald Y converted options into 143,791 shares, gifted 100,000 shares and received a gift of 100,000 shares, increasing direct ownership by 41% to 151,245 units (SEC Form 4)
- AppLovin downgraded by BofA Securities with a new price target
- Director Vivas Eduardo gifted 213,675 shares and received a gift of 213,675 shares, decreasing direct ownership by 3% to 6,571,412 units (SEC Form 4)
- AppLovin downgraded by Piper Sandler with a new price target
- AppLovin downgraded by Wells Fargo with a new price target
Latest DSP
- Chief Financial Officer Madden Larry sold $358,514 worth of shares (27,451 units at $13.06) as part of a pre-agreed trading plan, decreasing direct ownership by 6% to 398,371 units (SEC Form 4)
- SEC Form 3 filed by new insider Abrahams Craig Justin
- Director Abrahams Craig Justin was granted 39,109 shares (SEC Form 4)
- SEC Form 10-Q filed by Viant Technology Inc.
- Viant Technology Inc. filed SEC Form 8-K: Leadership Update
- Viant Technology Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits
- Viant Technology Announces Second Quarter 2026 Financial Results
- Viant Appoints Craig Abrahams to Board of Directors
- Viant Named CTV Innovation Leader
- Chief Financial Officer Madden Larry sold $30,070 worth of shares (2,814 units at $10.69) as part of a pre-agreed trading plan, decreasing direct ownership by 0.66% to 425,822 units (SEC Form 4)