Compare · APP vs DSP
APP vs DSP
Side-by-side comparison of Applovin Corporation (APP) and Viant Technology Inc. (DSP): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both APP and DSP operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- APP is the larger of the two at $187.19B, about 235.9x DSP ($793.6M).
- Over the past year, APP is up 45.3% and DSP is down 14.8% - APP leads by 60.1 points.
- APP has been more active in the news (20 items in the past 4 weeks vs 8 for DSP).
- APP has more recent analyst coverage (25 ratings vs 14 for DSP).
- Company
- Applovin Corporation
- Viant Technology Inc.
- Price
- $557.10-0.35%
- $12.09-4.95%
- Market cap
- $187.19B
- $793.6M
- 1M return
- +18.78%
- +6.90%
- 1Y return
- +45.25%
- -14.80%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- 2021
- News (4w)
- 20
- 8
- Recent ratings
- 25
- 14
Applovin Corporation
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
Viant Technology Inc.
Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels. The company also offers cloud-based self-service portal that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure; omnichannel demand side platform for ad buyers to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; and Data lake, a software and self-service enables customers with differentiated insights, including foot-traffic data reports, multi-touch attribution, and ROAS analytics. In addition, it provides Identity Resolution to reduce the need for cookies by enabling matching of people-based identifiers and allow marketers to reach targeted consumers in a privacy-conscious manner; and onboarding data integrations provides marketers with high match rates to audience insights for segmentation and targeting. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
Latest APP
- Director Webb Maynard G Jr was granted 525 shares and sold $1,790,365 worth of shares (3,076 units at $582.04) as part of a pre-agreed trading plan, increasing direct ownership by 20% to 3,157 units (SEC Form 4)
- Director Vivas Eduardo was granted 525 shares, increasing direct ownership by 0.01% to 6,948,997 units (SEC Form 4)
- Director Morgenfeld Todd R was granted 525 shares, increasing direct ownership by 4% to 14,312 units (SEC Form 4)
- Director Messing Barbara was granted 525 shares, increasing direct ownership by 5% to 10,150 units (SEC Form 4)
- Director Georgiadis Mary Margaret Hastings was granted 525 shares, increasing direct ownership by 1% to 36,710 units (SEC Form 4)
- Director Chen Herald Y was granted 525 shares, increasing direct ownership by 0.25% to 207,454 units (SEC Form 4)
- Director Billings Craig Scott was granted 525 shares, increasing direct ownership by 14% to 4,232 units (SEC Form 4)
- Applovin Corporation filed SEC Form 8-K: Submission of Matters to a Vote of Security Holders
- SEC Form 144 filed by Applovin Corporation
- Chief Financial Officer (CFO) Stumpf Matthew sold $5,431,200 worth of shares (9,052 units at $600.00) as part of a pre-agreed trading plan, decreasing direct ownership by 5% to 177,450 units (SEC Form 4)
Latest DSP
- Viant Technology Inc. filed SEC Form 8-K: Submission of Matters to a Vote of Security Holders
- Director Wilson Brett was granted 15,948 shares, increasing direct ownership by 44% to 51,867 units (SEC Form 4)
- Director Yang Vivian was granted 15,948 shares, increasing direct ownership by 17% to 109,861 units (SEC Form 4)
- Director Valdes Max O was granted 15,948 shares, increasing direct ownership by 74% to 37,539 units (SEC Form 4)
- Chief Operating Officer Vanderhook Christopher converted options into 12,500 shares, returned 12,500 units of Class B Common Stock to the company and sold $134,385 worth of shares (12,500 units at $10.75) as part of a pre-agreed trading plan (SEC Form 4)
- CEO and Chairman Vanderhook Timothy converted options into 12,500 shares, returned 12,500 units of Class B Common Stock to the company and sold $134,385 worth of shares (12,500 units at $10.75) as part of a pre-agreed trading plan (SEC Form 4)
- Large owner Capital V Llc converted options into 37,500 shares, returned 37,500 units of Class B Common Stock to the company and sold $403,156 worth of shares (37,500 units at $10.75) as part of a pre-agreed trading plan (SEC Form 4)
- Viant and Ad Fontes Media Bring Political Bias-Based Targeting to CTV News for the First Time
- Chief Financial Officer Madden Larry sold $417,240 worth of shares (35,835 units at $11.64) as part of a pre-agreed trading plan, decreasing direct ownership by 6% to 517,864 units (SEC Form 4)
- SEC Form 10-Q filed by Viant Technology Inc.