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Compare · DRCT vs IPG

DRCT vs IPG

Side-by-side comparison of Direct Digital Holdings Inc. (DRCT) and Interpublic Group of Companies Inc. (IPG): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both DRCT and IPG operate in Advertising (Consumer Discretionary), so they compete in similar markets.
  • IPG is the larger of the two at $13.86B, about 6449.5x DRCT ($2.1M).
  • Over the past year, DRCT is down 97.5% and IPG is up 6.5% - IPG leads by 104.0 points.
  • DRCT has hit the wire 7 times in the past 4 weeks while IPG has been quiet.
  • IPG has more recent analyst coverage (25 ratings vs 2 for DRCT).
PerformanceDRCT-79.62%IPG+6.55%
2025-12-15+0.00%2026-06-08
MetricDRCTIPG
Company
Direct Digital Holdings Inc.
Interpublic Group of Companies Inc.
Price
$3.04+5.02%
$24.58-1.90%
Market cap
$2.1M
$13.86B
1M return
-34.73%
-6.68%
1Y return
-97.48%
+6.55%
Industry
Advertising
Advertising
Exchange
NASDAQ
NYSE
IPO
2022
News (4w)
7
0
Recent ratings
2
25
DRCT

Direct Digital Holdings Inc.

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

IPG

Interpublic Group of Companies Inc.

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in two segments, Integrated Agency Networks (IAN) and IPG DXTRA. The company offers consumer advertising, digital marketing, communications planning and media buying, public relations, and specialized communications disciplines, as well as data management services. It also provides various diversified services, including meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is headquartered in New York, New York.