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Compare · CCO vs DRCT

CCO vs DRCT

Side-by-side comparison of Clear Channel Outdoor Holdings Inc. (CCO) and Direct Digital Holdings Inc. (DRCT): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both CCO and DRCT operate in Advertising (Consumer Discretionary), so they compete in similar markets.
  • CCO is the larger of the two at $1.22B, about 568.6x DRCT ($2.1M).
  • Over the past year, CCO is up 111.0% and DRCT is down 97.5% - CCO leads by 208.4 points.
  • DRCT has been more active in the news (7 items in the past 4 weeks vs 1 for CCO).
  • CCO has more recent analyst coverage (13 ratings vs 2 for DRCT).
PerformanceCCO+110.96%DRCT-97.48%
2025-06-09+0.00%2026-06-08
MetricCCODRCT
Company
Clear Channel Outdoor Holdings Inc.
Direct Digital Holdings Inc.
Price
$2.40-0.21%
$3.04+5.02%
Market cap
$1.22B
$2.1M
1M return
+1.05%
-34.73%
1Y return
+110.96%
-97.48%
Industry
Advertising
Advertising
Exchange
NYSE
NASDAQ
IPO
2005
2022
News (4w)
1
7
Recent ratings
13
2
CCO

Clear Channel Outdoor Holdings Inc.

Clear Channel Outdoor Holdings, Inc. owns, operates, and sells advertising displays in the United States and internationally. It operates through two segments, Americas and Europe. The company offers advertising services through billboards, including bulletins and posters; transit displays, which are advertising surfaces on various types of vehicles or within transit systems; street furniture displays, such as advertising surfaces on bus shelters, information kiosks, freestanding units, and other public structures; spectaculars, which are customized display structures that incorporate videos, multidimensional lettering and figures, mechanical devices and moving parts, and other embellishments; wallscape, a display that drapes over or is suspended from the sides of buildings or other structures; and retail and other small displays. It also provides street furniture equipment, cleaning and maintenance services, and production and creative services; and a public bicycle rental program, which offers bicycles for rent to the general public in various municipalities. The company serves retail, food/food products, entertainment, and telecommunications. As of December 31, 2020, it owned or operated approximately 71,000 advertising displays in the Americas; and 430,000 advertising displays in Europe. The company was formerly known as Eller Media Company and changed its name to Clear Channel Outdoor Holdings, Inc. in August 2005. The company was founded in 1901 and is headquartered in San Antonio, Texas.

DRCT

Direct Digital Holdings Inc.

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

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