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Compare · CRCT vs DE

CRCT vs DE

Side-by-side comparison of Cricut Inc. (CRCT) and Deere & Company (DE): market cap, price performance, sector, and recent activity on the wire.

Summary

  • CRCT operates in Technology, while DE operates in Industrials - the two are in different parts of the market.
  • DE is the larger of the two at $151.18B, about 162.6x CRCT ($929.9M).
  • Over the past year, CRCT is down 33.6% and DE is up 7.6% - DE leads by 41.1 points.
  • CRCT has been more active in the news (13 items in the past 4 weeks vs 8 for DE).
  • DE has more recent analyst coverage (25 ratings vs 14 for CRCT).
PerformanceCRCT-33.58%DE+7.55%
2025-06-11+0.00%2026-06-10
MetricCRCTDE
Company
Cricut Inc.
Deere & Company
Price
$4.43+0.45%
$560.10-3.00%
Market cap
$929.9M
$151.18B
1M return
+1.37%
-4.84%
1Y return
-33.58%
+7.55%
Industry
Industrial Machinery/Components
Industrial Machinery/Components
Exchange
NASDAQ
NYSE
IPO
2021
News (4w)
13
8
Recent ratings
14
25
CRCT

Cricut Inc.

Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Europe, and internationally. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company provides connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations under the Cricut brand. It offers Cricut Joy, a cutting and writing machine to personalize, organize, and customize kitchen, office, school, celebration, and idea projects; Cricut Maker, a cutting machine that handles fabrics, leather, paper, and balsa wood; Cricut Explore, a cutting machine for DIY projects; Cricut EasyPress 2, a machine that delivers heat transfers on baby bodysuits, big-time jerseys, and banners; Cricut EasyPress Mini, a heat transfer machine for curved surfaces, as well as hard-to-reach spots between seams and buttons. The company also provides Infusible Ink, a heat transfer system that permanently infused into base material, as well as accessories and materials, such as knifes, blade changing systems, cutting rulers and self-healing mats, hand tools, crafting materials, and cases. It serves customers through its online store. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

DE

Deere & Company

Deere & Company, together with its subsidiaries, manufactures and distributes various equipment worldwide. The company operates through three segments: Agriculture and Turf, Construction and Forestry, and Financial Services. The Agriculture and Turf segment provides various agriculture and turf equipment, and related service parts, including large, medium, and utility tractors; tractor loaders; combines, cotton pickers, cotton strippers, and sugarcane harvesters; harvesting front-end equipment; sugarcane loaders and pull-behind scrapers; tillage, seeding, and application equipment comprising sprayers, nutrient management, and soil preparation machinery; self-propelled forage harvesters and attachments, balers, and mowers; riding lawn equipment, golf course equipment, utility vehicles, and commercial mowing equipment along with associated implements; integrated agricultural solutions and precision technologies; and other outdoor power products. The Construction and Forestry segment offers a range of machines and service parts used in construction, earthmoving, road building, material handling, and timber harvesting, including backhoe loaders; crawler dozers and loaders; four-wheel-drive loaders; excavators; motor graders; articulated dump trucks; landscape loaders; skid-steer loaders; milling machines; recyclers; slipform pavers; surface miners; asphalt pavers; compactors; tandem and static rollers; mobile crushers and screens; mobile and stationary asphalt plants; log skidders; feller bunchers; log loaders; log forwarders; and log harvesters and related logging attachments. The Financial Services segment finances sales and leases agriculture and turf, and construction and forestry equipment. It also offers wholesale financing to dealers of the foregoing equipment; and extended equipment warranties, as well as finances retail revolving charge accounts. Deere & Company was founded in 1837 and is headquartered in Moline, Illinois.

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