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Compare · BNED vs JD

BNED vs JD

Side-by-side comparison of Barnes & Noble Education Inc (BNED) and JD.com Inc. (JD): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both BNED and JD operate in Other Specialty Stores (Consumer Discretionary), so they compete in similar markets.
  • JD is the larger of the two at $39.05B, about 106.5x BNED ($366.6M).
  • Over the past year, BNED is down 10.4% and JD is down 15.8% - BNED leads by 5.4 points.
  • JD has been more active in the news (6 items in the past 4 weeks vs 1 for BNED).
  • JD has more recent analyst coverage (25 ratings vs 2 for BNED).
PerformanceBNED-10.40%JD-15.77%
2025-06-09+0.00%2026-06-08
MetricBNEDJD
Company
Barnes & Noble Education Inc
JD.com Inc.
Price
$10.68+3.24%
$28.58-1.00%
Market cap
$366.6M
$39.05B
1M return
-0.37%
-5.41%
1Y return
-10.40%
-15.77%
Industry
Other Specialty Stores
Other Specialty Stores
Exchange
NYSE
NASDAQ
IPO
2015
2014
News (4w)
1
6
Recent ratings
2
25
BNED

Barnes & Noble Education Inc

Barnes & Noble Education, Inc. operates bookstores for college and university campuses, and K-12 institutions in the United States. It operates in three segments: Retail, Wholesale, and Digital Student Solutions. The company sells and rents new and used print textbooks, digital textbooks, and publisher hosted digital courseware through physical and virtual bookstores, as well as directly to students through Textbooks.com. It also offers First Day and First Day Complete access programs; BNC OER+, a turnkey solution for colleges and universities, that offers digital content, such as videos, activities, and auto-graded practice assessments; and general merchandise, including collegiate and athletic apparel, school spirit products, lifestyle products, technology products, supplies, and convenience items. In addition, the company sells hardware and a software suite of applications that provides inventory management and point-of-sale solutions; direct-to-student subscription-based writing services; and bartleby, a direct-to-student subscription-based offering that includes textbook solutions, expert questions and answers, AI-based writing assistance, and tutoring services. As of June 29, 2021, it operated 769 physical college and university bookstores; and 648 virtual bookstores. The company also operates 148 True Spirit e-commerce websites; pop-up retail locations; and 77 customized cafés and 12 stand-alone convenience stores. Barnes & Noble Education, Inc. was founded in 1965 and is headquartered in Basking Ridge, New Jersey.

JD

JD.com Inc.

JD.com, Inc. operates as an e-commerce company and retail infrastructure service provider in the People's Republic of China. It operates in two segments, JD Retail and New Businesses. The company offers home appliances; mobile handsets and other digital products; desktop, laptop, and other computers, as well as printers and other office equipment; furniture and household goods; apparel; cosmetics, personal care items, and pet products; women's shoes, bags, jewelry, and luxury goods; men's shoes, sports gears, and fitness equipment; automobiles and accessories; maternal and childcare products, toys, and musical instruments; and food, beverage, and fresh produce. It also provides gifts, flowers, and plants; pharmaceutical and healthcare products, including OCT pharmaceutical products, nutritional supplements, healthcare services, and other healthcare equipment; books, e-books, music, movie, and other media products; and virtual goods, such as online travel agency, attraction tickets, and prepaid phone and game cards, as well as industrial products and installation and maintenance services. In addition, the company offers an online marketplace for third-party merchants to sell products to customers; and transaction processing and billing, and other services. Further, it provides online marketing services for suppliers, third-party merchants, and other business partners; supply chain and logistics services for various industries; and consumer financing services to individual customers, as well as online-to-offline solutions. JD.com, Inc. offers its products through its website jd.com and mobile apps, as well as directly to customers. As of December 31, 2020, JD.com, Inc. operated fulfillment centers with a network of approximately 900 warehouses in various counties and districts in China. The company has strategic cooperation agreement with Tencent Holdings Limited. JD.com, Inc. was incorporated in 2006 and is headquartered in Beijing, China.

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