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Compare · BB vs NOW

BB vs NOW

Side-by-side comparison of BlackBerry Limited (BB) and ServiceNow Inc. (NOW): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both BB and NOW operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
  • NOW is the larger of the two at $115.94B, about 21.0x BB ($5.51B).
  • Over the past year, BB is up 123.4% and NOW is down 45.2% - BB leads by 168.6 points.
  • NOW has been more active in the news (22 items in the past 4 weeks vs 11 for BB).
  • NOW has more recent analyst coverage (25 ratings vs 15 for BB).
PerformanceBB+123.40%NOW-45.24%
2025-06-09+0.00%2026-06-05
MetricBBNOW
Company
BlackBerry Limited
ServiceNow Inc.
Price
$9.52-7.75%
$112.44-5.87%
Market cap
$5.51B
$115.94B
1M return
+57.01%
+26.27%
1Y return
+123.40%
-45.24%
Industry
Computer Software: Prepackaged Software
Computer Software: Prepackaged Software
Exchange
NYSE
NYSE
IPO
2012
News (4w)
11
22
Recent ratings
15
25
BB

BlackBerry Limited

BlackBerry Limited provides intelligent security software and services to enterprises and governments worldwide. The company leverages artificial intelligence and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy; and endpoint security management, encryption, and embedded systems. It offers BlackBerry Spark software platform that includes a suite of security software products and services comprising BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions; and BlackBerry Spark SDK to promote the evolution of a platform ecosystem by enabling enterprise and independent software vendor developers to integrate the security features of BlackBerry Spark into their own mobile and web applications. The company also provides BlackBerry Internet of Things (IoT) solutions, including BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry Jarvis, BlackBerry AtHoc, BlackBerry Alert, SecuSUITE, and other IoT applications. As of February 28, 2021, it owned approximately 38,000 worldwide patents and applications. The company has a partnership with the University of Windsor to develop and deliver a cybersecurity curriculum for the university's graduate master's program in applied computing; and an agreement with Amazon Web Services, Inc. to develop and market BlackBerry's IVY, an intelligent vehicle data platform. The company was formerly known as Research In Motion Limited and changed its name to BlackBerry Limited in July 2013. BlackBerry Limited was incorporated in 1984 and is headquartered in Waterloo, Canada.

NOW

ServiceNow Inc.

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.

Latest BB

Latest NOW